Financial analytics are not just for banks and other financial institutions. They deliver value for any business by offering insights into the organization’s financial well-being. Financial analytics are typically performed on finance, accounting, transaction, and related data to predict, measure, and improve financial performance. Integrating financial data with data from sales and marketing delivers…
Happy customers can be advocates for your brand, make repeat purchases, and influence others to buy from your business. This type of success is the result of using data to holistically understand each customer and developing a customer-centric business strategy that engages and rewards each individual when they interact with your company. Elevating the…
Moving clients from being one-time customers to doing business with them for life is the ultimate goal for organizations. It’s what ensures ongoing success and profitability. Your products, services, and business priorities can change over time, but one constant is the need for loyal customers. Customer lifetime value (CLV) is a measure of how…
