Data Management

Winning in the Automotive Industry With CX

Derek Comingore

November 27, 2023

customer experience automotive industry with cx

Modern automotive customers expect engaged and superb user experiences. Automotive companies can collect, store, and analyze data across a spectrum of assets. By architecting better customer experiences (CX), automotive companies will reduce customer churn and increase new vehicle sales.

Intelligent Vehicles

Connected cars, beginning with the GM OnStar service, provided the world an early glimpse into the future of automotive innovation. The GM OnStar service relied primarily on CDMA phone technology. Cellular providers and technology added support to transmit data, and this ushered in the era of GPS vehicle connectivity.

Fast forward twenty years and the connected car is no longer sufficient. Modern automotive consumers require not only connected but also intelligent vehicles that provide a host of Customer Experience services. Modern-day intelligent vehicle services can include hands-free driving, navigating traffic, fastest route navigation, weather and road condition navigation, and accident prevention. Additional complimentary services can include vehicle health reports, preventative maintenance, automatic parking, automatic vehicle system updates, remote vehicle start and stop, in-car hotspots, in-vehicle entertainment systems, stolen vehicle tracking, and mobile application support. And with the replacement of mechanical parts and combustion engines with electronic ones, intelligent vehicle capabilities further increase.

The CX services and features mentioned above have the inherited requirement to collect and analyze data both in real-time and in historical batches. The modern intelligent vehicle must be able to access, query, analyze, and predict data and model scores in real time. Modern intelligent vehicles will need to easily transmit and receive ever-increasing volumes of data to provide this portfolio of customer experiences. This combination of macro events (i.e. weather, quickest route) coupled with micro-events (i.e. tire pressure, road conditions, driverless) lays the foundation for quickly moving and processing data across a variety of cloud and in-vehicle environments. In effect, the modern intelligent vehicle is becoming a mobile data generator and processing unit.

The Future of Intelligent Vehicles

Data processing and model scoring tasks will need to be done in vehicle progressively more into the future as vehicles continue to get smarter with regard to their immediate surroundings. Customers will expect all the above-mentioned experiences and services with a new vehicle purchase. Automotive manufacturers will continue to invest in edge and hybrid cloud data processing architectures for product development.

The Actian Data Platform & Portfolio

Actian provides a data platform and portfolio that includes edge data processing technologies. Customers can easily process and store data on the edge while easily moving data up and across a variety of cloud data processing environments. Our data platform includes built-in features to reduce the total cost of ownership (TCO). This makes common tasks such as data integration, management, and analytics easy with compelling price performance. The demands of modern intelligent vehicles have arrived and Actian is here to help. Take the next and start a free trial today!

About Derek Comingore

Derek Comingore has worked in the database and advanced analytics industries for the past two decades at established and startup companies. Derek successfully started and exited a systems integrator business he built that helped early Massively Parallel Processing customers. Derek holds three degrees including an MBA with a concentration in Data Science. When Derek is not working in databases or models, he enjoys spending time with friends and family on the lakes and slopes in Delafield, Wisconsin.