Trust Actian for retail data analytics
Attract, retain, and delight diverse customer segments with seamless omni-channel experiences.
Why Actian for retail
Actian empowers retailers to harness their data for a product portfolio offering:
- Enhanced personalization.
- Optimized inventory management.
- Improved efficiency.
- Increased profitability.
- Agility and confidence.
By integrating insights across all channels, Actian boosts profitability and agility, giving retailers a competitive edge in a fast-paced market.
Data drives retail analytics
Harness the power of your data to unlock retail success.
Explore our process
From product management to customer engagement, brick and mortar to in-app shopping, data is king. Those who harness its power are not just surviving—they’re thriving. So, step into this data-driven future with confidence and a data platform that works, grows, and serves your needs.
Product offerings are developed and managed through market research, demand forecasting, and overseeing the product lifecycle.
Competitive pricing and attractive promotions are crafted by analyzing market trends, monitoring competitor prices, and tracking the performance of promotional campaigns.
Read Customer StoryProducts are efficiently distributed by coordinating with logistics providers, managing inventory across all channels, and ensuring timely delivery to meet customer demand.
Customers are attracted and retained through targeted marketing campaigns by market segmentation, creating engaging content, and leveraging diverse marketing channels to effectively reach and engage your audience.
Read Customer StoryExcellent customer support is delivered by training staff, implementing efficient service processes, and promptly addressing customer complaints and inquiries to ensure satisfaction.
Explore Actian retail products
Actian Data Platform
Data management on your terms, helping you to connect, manage, and analyze data with confidence.
Use cases
Actian empowers retailers to optimize inventory, streamline operations, and enhance customer experiences. Achieve data-driven growth with Actian’s comprehensive platform.
Customer 360
By analyzing customer purchase history, browsing behavior, and demographics, retailers can create personalized marketing campaigns and product recommendations tailored to individual preferences. This approach enhances customer engagement by delivering relevant, targeted suggestions, such as personalized email recommendations, instead of generic promotions, leading to improved customer satisfaction and increased sales.
Inventory optimization
Retailers can leverage data to accurately predict customer demand for specific products and optimize inventory levels. This approach prevents costly stockouts and overstock situations, ensuring that the right products are available at the right time, ultimately enhancing customer satisfaction and boosting sales while reducing inventory holding costs.
Price optimization
Data analysis empowers retailers to dynamically set competitive prices by factoring in customer behavior, competitor pricing, and market trends. This strategic approach maximizes profitability while remaining attractive to price-conscious consumers, helping retailers stay competitive and responsive to market fluctuations.
Supply chain optimization
Retailers can harness data to analyze and optimize their supply chains, identifying inefficiencies and improving processes such as delivery route planning and inventory management. This data-driven approach enhances operational efficiency, reduces costs, and ensures timely delivery, ultimately leading to a more resilient and agile supply chain.
Fraud detection & prevention
By analyzing retail data, patterns indicative of fraudulent activity, such as suspicious purchase locations or unusual order quantities, can be quickly identified. This proactive approach to fraud detection helps protect retailers from financial losses, safeguarding revenue and maintaining customer trust by preventing fraud before it impacts the business.
"We have been able to save a huge amount of time spent pulling data and manually reconciling data when we find errors or discrepancies. We are now able to actually spend time analyzing areas to move the business forward."
"After months of switching over to NetSuite, it took only eight hours to get Actian Salesforce Connector for NetSuite up and running. We turned it on, and it worked."
"Actian and our BI tools integrate seamlessly and deliver real-time insights with great speed and performance. We’re able to make informed, risk-balanced decisions very quickly."
Actian Vector gives us the ability to respond to virtually any requirements a user may have and offer deeper insights into business data. We may analyze 10 billion events in order to generate reports used in strategic decision-making.
Transforming retail with data
The future of retail lies in the intelligent use of data to create seamless, personalized experiences and agile operations. As the retail landscape becomes increasingly complex and consumer expectations continue to rise, data is the key to staying ahead. Retailers must move beyond simply collecting information to actively integrating and analyzing it in real time. By harnessing the power of unified data platforms like Actian, retailers can unlock actionable insights that drive smarter decisions, optimize supply chains, and enhance customer engagement. The future of retail data is about turning vast amounts of information into precise, impactful actions that not only meet but anticipate customer needs, setting the stage for sustained growth and innovation.
Are You Ready for Actian?
Join 13,000+ organizations using Actian for retail and data solutions. Our team of product experts is ready to help you.