Trust Actian
for retail
Retail data solutions that empower you to attract, retain, and delight diverse customer segments with seamless omni-channel experiences.
Why Actian for retail
Actian empowers retailers to harness their data for a product portfolio offering:
- Enhanced personalization.
- Optimized inventory management.
- Improved efficiency.
- Increased profitability.
- Agility and confidence.
By integrating insights across all channels, Actian boosts profitability and agility, giving retailers a competitive edge in a fast-paced market.
Data drives retail
Harness the power of your data to unlock retail success.
Explore our process
From product management to customer engagement, brick and mortar to in-app shopping, data is king. Those who harness its power are not just surviving—they’re thriving. So, step into this data driven future with confidence and a data platform that works, grows, and serves your needs.
Product offerings are developed and managed through market research, demand forecasting, and overseeing the product lifecycle.
Competitive pricing and attractive promotions are crafted by analyzing market trends, monitoring competitor prices, and tracking the performance of promotional campaigns.
Learn moreProducts are efficiently distributed by coordinating with logistics providers, managing inventory across all channels, and ensuring timely delivery to meet customer demand.
Customers are attracted and retained through targeted marketing campaigns by market segmentation, creating engaging content, and leveraging diverse marketing channels to effectively reach and engage your audience.
Learn moreExcellent customer support is delivered by training staff, implementing efficient service processes, and promptly addressing customer complaints and inquiries to ensure satisfaction.
Explore Actian retail products
Actian Data Platform
Data management on your terms, helping you to connect, manage, and analyze data with confidence.
Use cases
Actian’s data solutions empower retailers to optimize inventory management, streamline operations, and enhance customer experiences. Unlock data-driven growth and efficiency across every retail touchpoint with Actian’s comprehensive data platform.
Customer 360
By analyzing customer purchase history, browsing behavior, and demographics, retailers can create personalized marketing campaigns and product recommendations tailored to individual preferences. This approach enhances customer engagement by delivering relevant, targeted suggestions, such as personalized email recommendations, instead of generic promotions, leading to improved customer satisfaction and increased sales.
Inventory optimization
Retailers can leverage data to accurately predict customer demand for specific products and optimize inventory levels. This approach prevents costly stockouts and overstock situations, ensuring that the right products are available at the right time, ultimately enhancing customer satisfaction and boosting sales while reducing inventory holding costs.
Price optimization
Data analysis empowers retailers to dynamically set competitive prices by factoring in customer behavior, competitor pricing, and market trends. This strategic approach maximizes profitability while remaining attractive to price-conscious consumers, helping retailers stay competitive and responsive to market fluctuations.
Supply chain optimization
Retailers can harness data to analyze and optimize their supply chains, identifying inefficiencies and improving processes such as delivery route planning and inventory management. This data-driven approach enhances operational efficiency, reduces costs, and ensures timely delivery, ultimately leading to a more resilient and agile supply chain.
Fraud detection & prevention
By analyzing retail data, patterns indicative of fraudulent activity, such as suspicious purchase locations or unusual order quantities, can be quickly identified. This proactive approach to fraud detection helps protect retailers from financial losses, safeguarding revenue and maintaining customer trust by preventing fraud before it impacts the business.
Transforming retail with data
The future of retail lies in the intelligent use of data to create seamless, personalized experiences and agile operations. As the retail landscape becomes increasingly complex and consumer expectations continue to rise, data is the key to staying ahead. Retailers must move beyond simply collecting information to actively integrating and analyzing it in real time. By harnessing the power of unified data platforms like Actian, retailers can unlock actionable insights that drive smarter decisions, optimize supply chains, and enhance customer engagement. The future of retail data is about turning vast amounts of information into precise, impactful actions that not only meet but anticipate customer needs, setting the stage for sustained growth and innovation.
Are You Ready for Actian?
Join 13,000+ organizations using Actian for retail and data solutions. Our team of product experts is ready to help you.