Change pricing into a competitive weapon. As your customers shop across physical and digital channels offer real-time custom pricing based on multiple factors such as posted competitor pricing, seasonal demand, inventory, and margin changes. With Actian’s real-time connected Hybrid Cloud Data Warehouse you can understand your offer history, competitor pricing, purchase demographics, and a host of other factors.
Incorporate gender, age, income, assets, area code, and other micro-demographic segmentation, along with an individual’s transactional records, where and how they purchase, and how many touchpoints were necessary to define and personalize offers. With Actian’s Real-time Connected Data Warehouse you can collect, aggregate, query and analyze disparate data that represent customer profiles.
Improve profitability and avoid problems such as excess inventory. Extend personalization to real-time offer adjustments based on Edge data from RF-ID tagged merchandise, click-stream and shopping cart analysis, and word cloud analysis of customer reviews. With Actian Cloud Data Warehouse and Edge data management real-time offers can fuse disparate sets of data and applications from Edge to Cloud.
Monitor and Manage Customers to and from Physical to Digital
As consumer shopping shifts from the Boomers to Millennials and younger, up your services personalization to 24×7, seamlessly integrating online and mobile platforms with physical retail locations. Actian can help you manage the data and analysis that defines your customer relationship across all Edge devices: retail branch or call center agent, at-home online shopping, or any mobile device within a physical retail setting.