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Actian Blog / Tag / Customer 360

Tagged Posts: Customer 360

5 Tips For Extracting More ROI From Your CRM And Marketing Tech Stacks
  • March 28, 2021

5 Tips for Extracting More ROI from Your CRM and Marketing Tech Stacks

Tech stacks are getting more complicated by the day. Marketing Operations, Revenue Operations, Sales Operations, IT, Analytics, and Executives—we are all doing business using digital automations, including integrations, that allow us to target and interact with our customers and prospects in more meaningful and rewarding ways than ever before. Take a moment to consider.…

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Delivering Real-time Customer 360 Insights Faster And Easier In Challenging Times
  • January 11, 2021

Delivering real-time Customer 360 insights faster and easier in challenging times

A long time ago (read: before the COVID-19 pandemic started), companies around the world were interested in developing a full 360-degree view of their customers. The importance of creating a tailored, data-enhanced customer experience was understood, but formidable challenges—the fact that the data comprising an individual customer profile resides in so many disparate systems,…

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Embracing Customer Profiling And Data Management
  • December 11, 2020

Embracing Customer Profiling and Data Management

Defining good service All organizations want to provide good service to their customers. There are many definitions of what good service is from a giving and receiving perspective. Good and excellent service can mean the same thing in many cases. Then there is exceptional service; this is the type of service many organizations try…

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Predictive Analytics Can Reduce Customer Churn And Optimize Marketing Efforts
  • September 17, 2020

Predictive Analytics can Reduce Customer Churn and Optimize Marketing Efforts

All customers are not equal – there are some your business just can’t afford to lose. Do you know who they are and what is required to retain them? With predictive analytics powered by Actian Avalanche, you can do just that. Companies have been using statistical modeling, data correlation and behavioral forecasting for many…

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How Well Do You Actually Know Your Customers?
  • August 5, 2020

How Well Do You Actually Know Your Customers?

One of companies’ biggest mistakes is assuming they understand their customers’ needs, preferences and buying behaviors when they are actually just guessing. The better you understand who your customers are, the more successful you will be developing products and services to serve their needs, packaging them in a desirable way and communicating your offers…

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Marketing Agility Through Real-Time Analytics
  • June 24, 2020

Marketing Agility through Real-Time Analytics

Today’s marketplace is complex and competitive, and changes quickly. New competitive products and services are entering the market every day. Customer preferences shift with social trends and pricing dynamics continuously evolve. To win in this type of environment, marketing agility is critical to identify opportunities and threats and to respond to them quickly –…

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