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Actian Blog / Tag / Customer 360

Tagged Posts: Customer 360

Delivering Real-time Customer 360 Insights Faster And Easier In Challenging Times
  • January 11, 2021

Delivering real-time Customer 360 insights faster and easier in challenging times

A long time ago (read: before the COVID-19 pandemic started), companies around the world were interested in developing a full 360-degree view of their customers. The importance of creating a tailored, data-enhanced customer experience was understood, but formidable challenges—the fact that the data comprising an individual customer profile resides in so many disparate systems,…

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Embracing Customer Profiling And Data Management
  • December 11, 2020

Embracing Customer Profiling and Data Management

Defining good service All organizations want to provide good service to their customers. There are many definitions of what good service is from a giving and receiving perspective. Good and excellent service can mean the same thing in many cases. Then there is exceptional service; this is the type of service many organizations try…

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Predictive Analytics Can Reduce Customer Churn And Optimize Marketing Efforts
  • September 17, 2020

Predictive Analytics can Reduce Customer Churn and Optimize Marketing Efforts

All customers are not equal – there are some your business just can’t afford to lose. Do you know who they are and what is required to retain them? With predictive analytics powered by Actian Avalanche, you can do just that. Companies have been using statistical modeling, data correlation and behavioral forecasting for many…

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How Well Do You Actually Know Your Customers?
  • August 5, 2020

How Well Do You Actually Know Your Customers?

One of companies’ biggest mistakes is assuming they understand their customers’ needs, preferences and buying behaviors when they are actually just guessing. The better you understand who your customers are, the more successful you will be developing products and services to serve their needs, packaging them in a desirable way and communicating your offers…

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