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How To Create A Perfectly Tailored Customer Experience
  • August 16, 2022

How to Create a Perfectly Tailored Customer Experience

eCommerce is a competitive field. Businesses are living in an era of hyper-personalization and omnichannel engagement, constantly vying for limited customer attention in a saturated market. As a result, optimizing marketing campaigns and driving qualified sales leads continues to be a challenge. Having insight into each individual’s unique preferences, buying behavior, and expressed sentiment…

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How Retailers Can Keep Pace Alongside Dynamic Customers
  • August 2, 2022

How Retailers can Keep Pace Alongside Dynamic Customers

The rapid pace of change and acceleration of digital transformation brought on by the pandemic isn’t news anymore; hybrid working environments and limits to in-person commerce forced businesses across diverse sectors to modernize the way they work, and their tech stacks to keep up with demand. However, one side effect of this rapid pace…

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How The Right Data Platform Approach Unleashes Competitive Advantage
  • July 19, 2022

How the Right Data Platform Approach Unleashes Competitive Advantage

For some time now, we at Actian have been focusing squarely on making the Avalanche Cloud Data Platform the most trusted, flexible, and easy to use data platform on the market. These, of course, are traits that anybody in any industry would want to trumpet. But they’re especially important in the world of data,…

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The Customer Journey And The Role Of Data
  • May 23, 2022

The Customer Journey and the Role of Data

A typical buyer’s journey moves through distinct phases starting with Awareness, continuing on to Consideration, Purchase, and Onboarding/Post-Purchase, and hopefully ending in Advocacy. Much of the journey is carried out digitally – up to 67%, according to some estimates. Data breadcrumbs are left behind along a digital path, as people search online, sign up…

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Customer Analytics: How To Measure A Customer’s Journey
  • September 25, 2021

Customer Analytics: How to Measure a Customer’s Journey

Customer Analytics Overview: A true 360-degree view of a customer can’t be sourced exclusively from internal data let alone from a single system or department. Organizations trying to correlate customer interactions, transaction history, and behaviors to improve customer acquisition ROI and retention struggle to aggregate and analyze data and signals across operational, social engagement, customer…

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What Is The Difference Between A Data Analytics Hub And A Lakehouse?
  • March 25, 2021

What is the Difference Between a Data Analytics Hub and a Lakehouse?

In the opening installment of this blog series—Data Lakes, Data Warehouses and Data Hubs: Do we need another choice? I explore why simply migrating these on-prem data integration, management, and analytics platforms to the Cloud does not fully address modern data analytics needs. In comparing these three platforms, it becomes clear that all of…

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What Is A Data Analytics Hub?
  • February 25, 2021

What is a Data Analytics Hub?

And why is it better than a Data Lake or an Analytics Hub? In the opening installment of this blog series—Data Lakes, Data Warehouses and Data Hubs: Do we need another choice?  I explore why simply migrating these on-prem data integration, management, and analytics platforms to the Cloud does not fully address modern data…

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Data Analytics Is A Core Element Creating Business Value
  • January 22, 2021

Data Analytics is a Core Element Creating Business Value

Valued assets Organizational assets are defined as capabilities and resources. To be valued strategic assets, they have to contribute to the success of the organization. There is no business value contributed to an asset that does not have an understood return on investment (ROI) for the organization. Capabilities can be defined as the ability,…

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Approaching Holistic Data Models For Organizational Efficiency
  • January 12, 2021

Approaching Holistic Data Models for Organizational Efficiency

Why model anything? There are many types of models with many types of usages, such as physical, scientific, mathematical, computer, concrete, communication, etc. The overall purpose is to define, support analysis and decisions, and to communicate or validate a system or perspective. Models can also be used to help speed things up or slow…

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The Need For Speed In Data Analysis
  • December 16, 2020

The Need for Speed in Data Analysis

Why Performance Matters My very first sales call to an analytics prospect was with a customer using an OLTP database for reporting. Some of their reports took hours to run and one particularly challenging report typically ran for more than thirteen hours. Our performance benchmarking had shown that for analytics workloads, Actian would be…

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Innovation And The Power Of Data
  • December 15, 2020

Innovation and the Power of Data

What is innovation? Innovation is doing something new that does not currently exist or something new that improves efficiency, effectiveness, cost, and/or creates a competitive advantage. A new method, process, product, or service can be considered an innovation. This also includes the integration of different markets with the utilization of a new product that…

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Turning Data Measurements, Metrics, And Performance Indicators Into Results
  • December 1, 2020

Turning Data Measurements, Metrics, and Performance Indicators into Results

Data is everywhere. There is data inside our organizations and outside. Some data is in the form of measurements. Measurements can be descriptive, predictive, or for diagnostic reasons. In either case, we measure to make decisions based on the quantity and quality of something. Measurements can give us actionable operational, tactical, and strategic metrics…

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IoT And Education: Bridging The Digital Divide In The Age Of Covid-19
  • July 9, 2020

IoT and education: Bridging the digital divide in the age of Covid-19

Due to the global outbreak of COVID-19, schools worldwide had to shut down quickly. While many schools already operated with some online component, most were not equipped to become 100% digital in a matter of days. Further, it’s looking as if most school districts and higher education campus systems will have to adopt some sort…

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Marketing Agility Through Real-Time Analytics
  • June 24, 2020

Marketing Agility through Real-Time Analytics

Today’s marketplace is complex and competitive, and changes quickly. New competitive products and services are entering the market every day. Customer preferences shift with social trends and pricing dynamics continuously evolve. To win in this type of environment, marketing agility is critical to identify opportunities and threats and to respond to them quickly –…

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Real-Time Decision-Making Use Cases In The Retail Industry – Part 3
  • May 26, 2020

Real-Time Decision-Making Use Cases in the Retail Industry – Part 3

In the first part of my blog on Real-Time Decision-Making (RTDM) highlighting Retail industry use cases, we discussed how combining existing historical data patterns with disparate new sources of data completes the Common Operational Picture (COP).  To illustrate the use-case, we used an Actian customer, Kiabi, and how they used RTDM strategic capabilities to…

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Real-Time Decision-Making Use Cases In The Retail Industry – Part 2
  • May 18, 2020

Real-Time Decision-Making Use Cases in the Retail Industry – Part 2

In my last blog on Real-Time Decision-Making (RTDM), I shifted from a theoretical discussion of what RTDM is to uses cases that highlight key aspects of the value it can bring to business in periods of market uncertainty. I'm using the Retail Industry because its an Industry everyone knows something about coupled with the…

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Real-Time Decision-Making Use Cases In The Retail Industry
  • May 14, 2020

Real-Time Decision-Making Use Cases in the Retail Industry

In the last blog on Real-Time Decision-Making (RTDM), we discussed exactly what it is and why it matters.  Before proceeding with more theoretical discussions, though, it’s probably worthwhile to give you some practical examples of RTDM and how data management, integration, and analytics support, build RTDM strategic capabilities that significantly impact business operations. Retail:…

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Reducing Customer Churn In The Telecom Industry With Connected Data
  • April 13, 2020

Reducing Customer Churn in the Telecom Industry with Connected Data

Customer loyalty is the key to profitability in the telecom industry. Because telecom providers manage large fixed infrastructures that must be offset by revenue, customer churn (attrition) is particularly problematic in this industry. Low switching costs for customers (supported by government regulations) mean that customer loyalty is the only real tool that telecom companies…

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Financial Services Companies Need All The Data Analytics They Can Get
  • April 8, 2020

Financial Services Companies Need all the Data Analytics They Can Get

There are times when financial markets trend up. There are times that markets trend down.  And then there are times that the markets go crazy and the only thing predictable is volatility. When markets encounter these volatile periods, financial services companies become highly reliant on data analytics to determine where the real market forces…

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Healthcare Analytics Improve Operational Efficiency
  • April 6, 2020

Healthcare Analytics Improve Operational Efficiency

Healthcare is a data-driven industry with data analytics needs that make “big data” seem tiny.  For healthcare companies to operate efficiently, they need a high-power data engine to crunch the numbers, analyze the data, and get it into the hands of decision-makers quickly.  The healthcare industry is the epitome of business agility, and data…

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Real-Time Streaming – Actionable Insights Drive Business Responsiveness
  • February 24, 2020

Real-Time Streaming – Actionable Insights Drive Business Responsiveness

If you want your business to be agile, you need to be leveraging real-time data.  The environments that your businesses operate in are changing faster than ever – new competition in the marketplace, regulatory changes; operational issues; and new technology advancements are only the tip of the iceberg.  If you want to survive and…

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Actian 2020 Predictions: 4 Data Trends For Analytics
  • December 18, 2019

Actian 2020 Predictions: 4 Data Trends for Analytics

The transformative agency of data within the enterprise grows more powerful every day, and the ways in which enterprises manage and leverage their data are therefore in a state of profound transformation. New technologies, strategies and trends are taking shape almost daily across analytics, cloud, UX and IoT. In 2020, we're going to continue…

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Actian Datacast: The Future Is Hybrid
  • September 30, 2019

Actian Datacast: The future is hybrid

This is the fourth and final installment of an in-depth blog series examining the findings of the recent Actian Datacast 2019: Hybrid Data Trends Snapshot. The survey (which polled 303 IT professionals with influence or decision-making ability at companies of 250+ employees) identified four key trends which were illustrated in the Datacast Infographic. Our…

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Exploiting Analytics In The Cloud Without Moving All Your Data There
  • July 29, 2019

Exploiting Analytics in the Cloud Without Moving All Your Data There

Your company has competing data needs. You need IT systems optimized for real-time transaction processing to serve as the engine for digitally transformed business processes. You also need your data aggregated and optimized for analytics to generate both real-time insights and perform deep data-mining activities. It can be difficult to balance these competing needs…

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Insights At The Speed Of Business
  • December 19, 2018

Insights at the Speed of Business

Modern businesses move fast and the speed of business is accelerating every day with no sign of slowing. To survive, companies must find ways to remove friction in their systems and business processes – leveraging real-time operational data and translating it into actionable insights that drive activities across the company. From strategic decision-making to…

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When Fresh Data Matters
  • December 9, 2018

When Fresh Data Matters

How quickly does your business environment changes? Are your leaders using outdated information, and do they know it? Do you find your data is slowing your decision-making processes and preventing you from being truly agile? Imagine what you could do if you were to harness the power of real-time data. Modern businesses operate in…

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What’s New In Actian DataFlow Version 6.6.1?
  • November 26, 2018

What’s new in Actian DataFlow version 6.6.1?

Actian DataFlow is a parallel workflow platform for end-to-end data access, transformation, preparation, and predictive analysis that eliminates performance bottlenecks in your data-intensive applications.  Complementary to the Actian Vector analytic database, DataFlow leverages concurrency, parallelism and pipelining to accelerate data movement between locations in your data architecture, creating faster results.  DataFlow eliminates memory constraints,…

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The Top 5 Pitfalls Of Traditional Data Warehouses
  • October 11, 2018

The Top 5 Pitfalls of Traditional Data Warehouses

Over the past two decades, data warehouse solutions have evolved and diverged to address a myriad of use cases. Meanwhile, the pace of business continues to accelerate, making it harder to remain competitive. These new demands can stretch the abilities of traditional data warehouses. Below are 5 of the common pitfalls that can trip…

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Actian Vector Data Ingestion
  • July 11, 2018

Actian Vector Data Ingestion

The usefulness of an analytic database is closely tied to its ability to ingest, store, and process vast quantities of data. Data is typically ingested from multiple sources such as operational databases, CSV files, and continuous data streams. In most cases, daily data loads are measured in tens or hundreds of millions of rows,…

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New Improvements To Security And Performance In Actian Vector
  • June 12, 2018

New Improvements to Security and Performance in Actian Vector

We are pleased to announce the availability of Actian Vector 5.1.  This release includes enhancements across the product, but the primary focus is with security, performance, and new customer enablement. This post provides an overview of some features added to this release. Security With the advent of GDPR we’ve seen heightened focus on security.…

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Vector Enterprise Edition Now Available On AWS Marketplace
  • May 8, 2018

Vector Enterprise Edition Now Available on AWS Marketplace

Last week we activated Actian Vector Enterprise Edition on the AWS Marketplace, so now it’s easier to tap into the fastest analytic engine in the cloud to extract insights from your big data. We can prove that claim based on independent benchmarks by MCG that you can view here comparing Vector performance to results…

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How Actian Vector Helps You Eliminate OLAP Cubes
  • April 16, 2018

How Actian Vector Helps You Eliminate OLAP Cubes

OLAP (OnLine Analytical Processing) Cubes are used extensively today, because it is impossible for many database platforms to analyze large volumes of data quickly. This is because most database software does not fully leverage computing power and memory to deliver optimal performance. Some of the symptoms of this are: Large queries end up hogging…

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Actian’s March Topcoder Challenges
  • March 24, 2018

Actian’s March Topcoder Challenges

Actian is sponsoring three challenges on Topcoder this month, featuring our Vector and Zen database products and thousands of dollars in prizes. All you need to do is sign on to Topcoder (for free), read and follow the instructions for the competition, and win! It's that easy. Now, the challenges themselves are all different,…

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Actian Vector – Community Edition Launches On Azure Marketplace
  • March 20, 2018

Actian Vector – Community Edition Launches on Azure Marketplace

Last November we announced that Actian Vector - Community Edition, our high-performing SQL analytics solution for the cloud, launched for free on the AWS Marketplace. Now we're happy to announce that a similar version has now been released on the Microsoft Azure Marketplace in a similar free-to-use pricing model. If you are a SQL…

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When BIG Data Doesn’t Have To Be
  • January 9, 2018

When BIG Data Doesn’t Have to Be

Using a Vector FARM to Make Big Data Analytics Fast and Easy I’ve been working in the IT industry a long time.   What goes around, comes around.  My favorite example is how centralized mainframe timesharing gave birth to decentralized client-server computing, now we are going back to timesharing, but in the cloud.   Technology does…

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Fast. Faster. Fastest.
  • December 22, 2017

Fast. Faster. Fastest.

I was fortunate enough to attend the Actian Hybrid Data Conference at which Craig Strong, who is Chief Technology and Product Officer at Hubble, talked about how they provide real-time corporate performance management (CPM) though high-speed analytics dashboards. You can watch a video recording of this presentation on the conference sessions page linked here. For…

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How I Analyzed 165 Million Flight Records In Seconds On My Laptop
  • December 19, 2017

How I analyzed 165 million flight records in seconds on my laptop

It was surprisingly easy to analyze 165 million flight records my laptop. It took me just an afternoon following the Actian Evaluation guide that you can download from here. Scientists with Intel over the years to being down the cost of high performance computing. They key vector processing technology feature they needed was to…

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Database History In The Making:  Ingres Meets X100
  • December 19, 2017

Database History in the Making: Ingres Meets X100

Doug Inkster is an Actian Fellow with a long history in the database market, starting with IDMS in the 1970’s and moving to Ingres in the 1990’s.  We asked him to reminisce about the most exciting times in his long career.  Here are some of his thoughts: In my 40+ years of working with…

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Insight To Insights
  • November 28, 2017

Insight to Insights

A fellow recent hire at Actian, Walter Maguire, told me that many organizations get frustrated with having to wait into the late morning for decision support databases to be loaded and indexed or OLAP cubes to be populated with transactional data before sales analysis can be performed. This is not a new problem. I…

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Actian Vector – Community Edition Launches On AWS Marketplace
  • November 16, 2017

Actian Vector – Community Edition Launches on AWS Marketplace

I’m excited to announce that Actian Vector - Community Edition is now available on the Amazon Web Services (AWS) Marketplace. The Community Edition is delivered as an Amazon Machine Image (AMI) and is compatible with the AWS 1-Click launch experience. Why is this important for you as a developer? If you are a SQL…

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The X-Vector
  • November 1, 2017

The X-Vector

As an employee new to Actian I decided to dig into what makes Actian Vector a star performer.  Three specific qualities, covered below, caught my eye as I reviewed the technical overview. Vectorization: When I first heard this term, my memory went back to 30 years ago, when IBM offered my employer, Watson Calculating Services…

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  • May 3, 2016

Amazon EMR as an Easy-to-set-up Hadoop Platform

Recently I helped a customer perform an evaluation of Actian Vector in Hadoop (VectorH) to see if it could maintain “a few seconds” performance as the data sizes grew from one to tens of billions of rows (which it did, but that’s not the subject of this entry). The customer in question was only…

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Maximize Customer Lifetime Value Using Historical Data To Predict Future Buying Behavior
  • November 26, 2010

Maximize Customer Lifetime Value Using Historical Data to Predict Future Buying Behavior

Acquiring new customers is expensive and it is generally more cost-effective to sell to existing ones. The customer-lifetime-value concept is straightforward, but many companies struggle with determining how to put it into practice. Do you actually understand your customers’ buying behavior and motivations and what you can do to influence them? Is this information…

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How To Use Customer Data Analytics In Your Business: What You Need To Know
  • July 12, 2022

How to Use Customer Data Analytics in Your Business: What You Need to Know

Whether you are a business leader or a marketing professional, you know that a company’s most valuable asset is its customers. Today, data analytics is the new competitive advantage. Customer data analytics is about more than just an increase in revenue and customer satisfaction levels. It is about your entire business ecosystem. In fact,…

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You Know You’re A “Citizen” Data Scientist If …
  • June 9, 2022

You Know You’re a “Citizen” Data Scientist If …

Data collection and analysis have become increasingly important as multiple industries continue to drive their digital transformation initiatives. Whether it’s to improve customer experience, target marketing efforts, or just better understand how their business is performing, data is at the heart of it all. However, to make data work for you, you need the…

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Market Basket Analysis Will Improve Product Positioning And Profitability
  • July 17, 2020

Market Basket Analysis Will Improve Product Positioning and Profitability

 “Would you like fries with that?” If you’ve ever ordered a sandwich at a fast food restaurant, then you’ve likely heard these words, but have you stopped to consider why fast food chains train their employees to ask this question? It’s because of what’s called “market basket analysis,” a technique based on the theory…

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Actian Datacast IT Decision-Maker Survey
  • August 22, 2019

Actian Datacast IT Decision-Maker Survey

We have just announced the findings of the Actian Datacast Hybrid Data Trends Survey which offers new insights into the current challenges and opportunities for data-driven organizations when it comes to managing hybrid data environments. The survey polled 303 IT professionals who have some influence or decision-making ability and work in a company with…

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