STRATEGIC CAPABILITIES
Actian Customer Data Analytics Hub
Your customers are unique. Data makes sure they get what they want.
Unleash the data insights you need to grow your business.
Unify Your Data
Get an accurate, real-time view of your customers. Bring together siloed data from any source to create a single, accurate, real-time view of your customers.
Automate Integration
Automate and integrate your data without the need for technical knowledge. With a few clicks it’s easy to collect, cleanse, and deliver the data to accelerate your customer analytics.
Rapid Value
With drag and drop integration, you can get customer insights on the fastest time-to-value. Our query developer is designed to make it easy for you to build and customize queries to get the insights you need, quickly.
How We Help
Identifying, acquiring, and retaining customers is like a game of chess. You always need to be thinking 10 steps ahead. If you lose your customer, you just lost the game. Earning customer trust requires the entire organization to respond and react to customer expectations and in order to do that, sales and marketing teams need to have a real time view into customer behavior.
Create a Single View of your Customer
Integrate your customer data in real time from any source, such as CRM, CDP, and eCommerce for a richer picture of customer activity.
Unlock Data from Internal and External Sources
Merge and analyze first-party and third-party data to deliver more meaningful insights about customer behaviors and buying patterns.
Provide Data Access for All
To improve business outcomes, data must be accessible to everyone. Now you can expose your customer data to anyone in the organization and provide self-service access through any visualization tool.
Improve 1:1 Personalization and Engagement
Provide your customers with personalized content and enhanced customer experiences by aggregating web, internal, support, and third-party data.
Deliver the Right Message at the Right Time
Unlock data from external sources to better understand buying behaviors and segment, target, and deliver the right message at the right time.
A Holistic View of Campaign Performance
Merge data from your MarTech stack, such as CRM, marketing automation, and demand systems, and ensure that all systems are leveraging the same data.
Expand Revenue Opportunities
Bring together data from any source to help sales and account teams identify more opportunities to cross sell and upsell your company’s products and services.
Reduce and Prevent Churn
Bring together the data you need to understand your customer journey. Build our customer and prospect maps in your favorite visualization tools.
Turn Customers in Advocates
Use data to create customer loyalty programs that reward your customers and turn them into advocates to expand revenue opportunity.
Learn More About the Customer
Data Analytics Hub Use Cases
Two-Minute Feature Tours
Customer Data Analytics Hub Overview
Learn how you can get a broader view of your customer behavior and activities can drive your business growth.
Audience Segmentation
Discover how to to improve your marketing KPIs by delivering the right message to the right person at the right time.
Unified Customer Profiles
Discover how your can keep everyone in the organization on the same page when it comes to your customers.
Select Integrations
“Our business users can now analyze all our markdowns, and with a much finer granularity. They can drill down and gain insights into sales and marketing performance that weren’t available before.”
Jean-Francois Rompais, Head of IT Architecture, Kiabi
More Resources
CASE STUDY
Transforming the data in Salesforce CRM and other key apps into customer 360 insights
CASE STUDY
How AA of the UK gets competitive quotes to customers based on sub-second queries
