Customer Data Analytics

Unify Your Data

Get an accurate, real-time view of your customers. Bring together siloed data from any source to create a single, reliable, real-time view of your customers.

Automate Integration

Automate and integrate your data with clicks instead of code. Easily collect, cleanse, and deliver accurate data to accelerate your customer analytics.

Increase Value

With drag and drop integration, you can get customer insights on the fastest time-to-value. Our query designer makes it simple to get to the data you need.

How We Help

Identifying, acquiring, and retaining customers is like a game of chess. You always need to be thinking 10 steps ahead. Earning and retaining customers requires trust – Actian provides the data you need to build it.

Create a Single View of your Customer

Integrate your customer data in real time from any source, such as CRM, CDP, and eCommerce for a richer picture of customer activity.

Unlock Data from Internal and External Sources

Merge and analyze first-party and third-party data to deliver more meaningful insights about customer behaviors and buying patterns.

Provide Data Access for All

To improve business outcomes, data must be accessible to everyone. Now you can expose your customer data to anyone in the organization and provide self-service access through any visualization tool.

Improve 1:1 Personalization and Engagement

Provide your customers with personalized content and enhanced customer experiences by aggregating web, internal, support, and third-party data.

Deliver the Right Message at the Right Time

Unlock data from external sources to better understand buying behaviors and segment, target, and deliver the right message at the right time.

A Holistic View of Campaign Performance

Merge data from your MarTech stack, such as CRM, marketing automation, and demand systems, and ensure that all systems are leveraging the same data.

Expand Revenue Opportunities

Bring together data from any source to help sales and account teams identify more opportunities to cross sell and upsell your company’s products and services.