Boost Your Customer Data Analytics
Your customers are unique. Data makes sure they get what they want.
How We Help
Identifying, acquiring, and retaining customers is like a game of chess. You always need to be thinking 10 steps ahead. Earning and retaining customers requires trust – Actian provides the data you need to build it.
Create a Single View of your Customer
Integrate your customer data in real time from any source, such as CRM, CDP, and eCommerce for a richer picture of customer activity.
Unlock Data from Internal and External Sources
Merge and analyze first-party and third-party data to deliver more meaningful insights about customer behaviors and buying patterns.
Provide Data Access for All
To improve business outcomes, data must be accessible to everyone. Now you can expose your customer data to anyone in the organization and provide self-service access through any visualization tool.
Improve 1:1 Personalization and Engagement
Provide your customers with personalized content and enhanced customer experiences by aggregating web, internal, support, and third-party data.
Deliver the Right Message at the Right Time
Unlock data from external sources to better understand buying behaviors and segment, target, and deliver the right message at the right time.
A Holistic View of Campaign Performance
Merge data from your MarTech stack, such as CRM, marketing automation, and demand systems, and ensure that all systems are leveraging the same data.
Expand Revenue Opportunities
Actian Data Platform works with all your analytical applications to support the needs of users with a wide range of technical skills. Each persona, including business analysts, data scientists and data engineers, can interact with Actian Data Platform using familiar tools and languages that your organization has already invested in. Hundreds of users can access the dataset and perform their own ad hoc queries at the same time without experiencing performance degradation.
Reduce and Prevent Churn
Bring together the data you need to understand your customer journey. Build our customer and prospect maps in your favorite visualization tools.
Turn Customers in Advocates
Use data to create customer loyalty programs that reward your customers and turn them into advocates to expand revenue opportunity.
Learn More About the Customer
Data Analytics Hub Use Cases
Two-Minute Feature Tours
Customer Data Analytics Hub
Learn how you can get a broader view of your customer behavior and activities that can drive your business growth.
Audience Segmentation
Discover how to improve your marketing KPIs by delivering the right message to the right person at the right time.
Unified Customer Profiles
Discover how your can keep everyone in the organization on the same page when it comes to your customers.
Select Integrations
