Customer 360º Analytics

Boost your customer data analytics

Your customers are unique. Data makes sure they get what they want.

Actian customer data analytics solutions
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Looker and Actian take customer analytics to the next level

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Unleash the data insights you need
to grow your business

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Unify your data

Get an accurate, real-time view of your customers. Bring together siloed data from any source to create a single, reliable, real-time view of your customers.

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Automate integration

Automate and integrate your data with clicks instead of code. Easily collect, cleanse, and deliver accurate data to accelerate your customer analytics.

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Increase value

With drag-and-drop integration, you can get customer insights on the fastest time-to-value. Our query designer makes it simple to get to the data you need.

How we help

Identifying, acquiring, and retaining customers is like a game of chess. You always need to be thinking 10 steps ahead. Earning and retaining customers requires trust – Actian provides the data you need to build it.

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Customer 360

Integrate your customer data in real-time from any source, such as CRM, CDP, and eCommerce for a richer picture of customer activity.

Merge and analyze first-party and third-party data to deliver more meaningful insights about customer behaviors and buying patterns.

To improve business outcomes, data must be accessible to everyone. Now you can expose your customer data to anyone in the organization and provide self-service access through any visualization tool.

Google Looker overview

Marketing analytics

Provide your customers with personalized content and enhanced customer experiences by aggregating web, internal, support, and third-party data.

Unlock data from external sources to better understand buying behaviors and segment, target, and deliver the right message at the right time.

Merge data from your MarTech stack, such as CRM, marketing automation, and demand systems, and ensure that all systems are leveraging the same data.

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Revenue optimization

Actian Data Platform works with all your analytical applications to support the needs of users with a wide range of technical skills. Each persona, including business analysts, data scientists and data engineers, can interact with Actian Data Platform using familiar tools and languages that your organization has already invested in. Hundreds of users can access the dataset and perform their own ad hoc queries at the same time without experiencing performance degradation.

Bring together the data you need to understand your customer journey. Build our customer and prospect maps in your favorite visualization tools.

Use data to create customer loyalty programs that reward your customers and turn them into advocates to expand revenue opportunities.

Learn more about the customer data analytics
hub use cases

Watch two-minute feature videos.

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Customer data analytics hub

Learn how you can get a broader view of your customer behavior and activities that can drive your business growth.

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Audience segmentation

Discover how to improve your marketing KPIs by delivering the right message to the right person at the right time.

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Unified customer profiles

Discover how you can keep everyone in the organization on the same page when it comes to your customers.

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