“Customer 360,” the practice of obtaining a holistic, real-time view of customers from multiple data sources, helps companies better engage customers to maximize lifetime value.

This solution guide highlights how Actian helps you:

• Unify customer data – Gain a complete view of your customers by bringing all of your customer data together – in real-time
• Retain key customers – Discover why loyalty and churn analytics, advanced customer journeys, and contact scoring are key to successful customer retention
• Expand revenue – Discover areas where you can expand your revenue opportunities through market basket analysis and recommendation engines

Accelerate your success as a business leader and enable your team with data-driven success with cloud SaaS simplicity.