How Your Peers Are Experiencing Their Journeys To The Cloud
  • May 4, 2023

How Your Peers are Experiencing their Journeys to the Cloud

According to new customer research from Actian, “Data Analytics Journey to the Cloud,” over 70% of companies are mandating that all new data analytics applications must use cloud-based platforms. Our research reveals many good reasons why the rush to the cloud is on. It also shows that organizations can run into cloud migration roadblocks,…

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7 Steps To Leveraging Segment Analysis And Predictive Analytics To Improve CX
  • April 4, 2023

7 Steps to Leveraging Segment Analysis and Predictive Analytics to Improve CX

Today’s customers expect a timely, relevant, and personalized experience across every interaction. They have high expectations for when and how companies engage with them—meaning customers want communications on their terms, through their preferred channels, and with personalized, relevant offers. With the right data and analytics capabilities, organizations can deliver an engaging and tailored customer…

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How Banks Can Use Analytics To Stay Out Of The Headlines
  • March 17, 2023

How Banks Can Use Analytics to Stay Out of the Headlines

Financial institutions are making headlines around the world. There’s no shortage of press coverage on the recent collapse of Silicon Valley Bank and Signature Bank in New York, and there seem to be mounting fears about the overall health of the banking industry. While it is too early to know how these failures will…

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How To Use Data To Get More Visibility Into Your Supply Chain
  • March 17, 2023

How to Use Data to Get More Visibility into Your Supply Chain

Supply chains have undergone—and continue to experience—major changes and disruption. Worker shortages, rapidly changing customer demands, logistics problems, transportation bottlenecks, and other factors have all contributed to challenges. Even sales patterns that used to be easy to predict, such as those based on holidays and seasonal buying, have become much harder to understand, amplifying…

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Embracing Customer Profiling And Data Management
  • February 23, 2023

Embracing Customer Profiling and Data Management

Defining exceptional service  Organizations always aim to give their customers the best experiences. There are several interpretations of what constitutes good and excellent service, and sometimes these terms are used interchangeably. However, many companies fail to achieve exceptional service because they do not understand their customers.   Delivering any level of service requires that we…

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Advantages Of Implementing A Cloud Data Platform
  • December 22, 2022

Advantages of Implementing a Cloud Data Platform

A current data explosion is being fueled by cheaper data storage and advanced analytics technologies. However, a difficult task still remains: how do we aggregate that data into a single place where you can easily analyze it? Teams struggle to access accurate, consistent data from the multiple analytics and extract, transform, load process (ETL)…

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Should I Move My On-Premises Data Warehouse To A Modern Cloud Data Platform?
  • December 5, 2022

Should I Move My On-Premises Data Warehouse to a Modern Cloud Data Platform?

Do you still have an on-premises data warehouse? If so, are you evaluating whether you should move it to a cloud data platform? There are two main things to consider when making this decision: the advantages of the cloud versus on-premises deployment and the advantages of a modern cloud data platform versus an on-premises…

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Customer Experience (CX) Challenges For Small Businesses
  • November 11, 2022

Customer Experience (CX) Challenges for Small Businesses

Customer experience (CX) is top-of-mind for business leaders who are weighing how to best make decisions that encourage customer loyalty and engagement. There has been a strong push across all industries to improve the quality of experience customers have, which in turn, drives revenue growth. Successful deployment of CX initiatives comes with challenges, however.…

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Personalization’s Role Is Key To Success In The Customer Experience (CX) Game
  • October 19, 2022

Personalization’s Role is Key to Success in the Customer Experience (CX) Game

A recent McKinsey study found that over 70% of consumers expect a personalized interaction with the brands they engage with, and 76% have said they’re frustrated when this doesn’t take place. This represents a razor-thin edge for businesses, who can risk losing those frustrated customers to direct competitors, if their personalization efforts aren’t met.…

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Why It’s Essential To Embrace Hybrid Data
  • October 6, 2022

Why It’s Essential to Embrace Hybrid Data

If you package and ship data like cartons of sugar – standard sized, easily stacked, and easily pulled from the shelf – it would be simpler to manage. Unfortunately, it’s not. Because organizations store data in so many different forms and places, extracting the sweet, fine grains of insight from hybrid data is a…

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Educating And Empowering Customers: Actian’s Tools For Success
  • September 30, 2022

Educating and Empowering Customers: Actian’s Tools for Success

Whether you are a long-term user, new to Actian’s products and just learning the systems, or somewhere in-between, we are here to help you achieve your goals. At Actian, we are committed to partnering with our customers to offer them the best possible learning and user experience. We place a strong emphasis on serving…

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Connecting Data To Make Customer Experience (CX) Easier
  • September 28, 2022

Connecting Data to Make Customer Experience (CX) Easier

Effective business decision-making relies on Getting CX right can be tricky given that the necessary data is often difficult to access across silos or exists in disparate and hard-to-reach places. A holistic understanding of a customer not only helps businesses know who they are selling to, but it also helps them craft a customer…

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Prioritizing A Customer Experience (CX) Strategy To Drive Business Growth
  • September 20, 2022

Prioritizing a Customer Experience (CX) Strategy to Drive Business Growth

It’s no longer a question if business leaders must understand their customers and be able to identify where they are navigating in their technology journey. Creating a solid CX is not a luxury, but an essential practice for ambitious businesses that want to connect with their customers in meaningful ways - and this starts…

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The Value Of A 360-Degree Customer View
  • September 15, 2022

The Value of a 360-Degree Customer View

Embracing changes in customer demands is an essential quality of a forward-thinking enterprise. Customer demands are always evolving, and the past few years have turned consumer behavior on its head, making agility the biggest competitive differentiator. So how are companies supposed to keep up with customer preferences? Determining what behavior will become long-term shifts…

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Scalability Is All About Getting A Smart Start
  • September 6, 2022

Scalability is All About Getting a Smart Start

Scalability is for the most part, a peek into the future. That’s why organizations often bring it up when discussing growth and expansion opportunities - whether it’s scaling up operations to keep pace with increased customer demand or adapting to a new industry-disrupting technology. Scalability is particularly important to business leaders right now, as…

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