Introducing DataConnect 12.2
  • August 1, 2023

Introducing DataConnect 12.2

We are pleased to announce the general availability of DataConnect 12.2. This release furthers our commitment to making it easy for our integration customers to connect, transform, and analyze data. With this release, customers will now have a faster path to the cloud using the Actian Data Platform to deploy existing integrations to cloud-based…

Read More
Embracing Customer Profiling And Data Management
  • February 23, 2023

Embracing Customer Profiling and Data Management

Defining exceptional service  Organizations always aim to give their customers the best experiences. There are several interpretations of what constitutes good and excellent service, and sometimes these terms are used interchangeably. However, many companies fail to achieve exceptional service because they do not understand their customers.   Delivering any level of service requires that we…

Read More
9 Essential Blog Articles To Help You Know Your Customer Better
  • February 21, 2023

9 Essential Blog Articles to Help You Know Your Customer Better

Competition for customers is more intense than ever. And landing customers is only half the battle. Keeping them happy is the other half. Creating customers for life entails nurturing relationships and predicting changing needs, or risk losing customers to competitors.  Innovative marketers understand the importance of knowing their customers so they can meet their…

Read More
5 Tips To Transition From Multichannel To Omnichannel
  • February 16, 2023

5 Tips to Transition from Multichannel to Omnichannel

Customers want outcomes and consistency as they move across their preferred channels. However, many organizations are struggling to transition from multichannel marketing strategies to omnichannel marketing strategies.   What is Multichannel?  A channel is any place where a customer interacts with the company. Most businesses rely on a mix of channels to interact with their customers…

Read More
Make Your Marketing Campaigns More Successful This New Year
  • December 16, 2022

Make Your Marketing Campaigns More Successful This New Year

The key to a successful marketing campaign is to reach customers at the right place, at the right time, with the right message. Traditional market segmentation used in campaigns aggregates prospective buyers into groups with common needs. Marketers hope that customers in the same segment will respond similarly to a marketing promotion. But will…

Read More
The Relationship Of Customer Experience And Cloud Data Integration, Explained
  • November 16, 2022

The Relationship of Customer Experience and Cloud Data Integration, Explained

With a myriad of customer experience (CX) tools available today, enterprises are flooded with options when it comes to the services they use to interact with customers. The challenge for businesses is sifting through the many data silos that these tools create. While CX tools are helpful for efficiency, they can create organizational blind…

Read More
How To Get More Out Of Your Data Integration Strategy
  • September 26, 2022

How to Get More Out of your Data Integration Strategy

Conceptually, data integration sounds like a simple task: taking data from multiple sources and combining them to help inform business decision-making. This idea has existed since enterprises have been using datasets. However, as data continues exploding in both volume and complexity, enterprises can no longer rely on manual integration processes. Instead, they must use…

Read More
Does FHIR Fully Address Healthcare Data Interoperability Silo Challenges?
  • December 9, 2021

Does FHIR Fully Address Healthcare Data Interoperability Silo Challenges?

Let's face it, information withholding is common in many industries, but it’s been especially rampant in the healthcare space.  Payers and Providers have avoided scrutiny for the cost of care delivered and the reimbursements they were collecting.  Consequently, information blocking has become one of the key impediments in shifting from a fee-for-service (FFS) model…

Read More
Developing Your Data DNA
  • November 29, 2021

Developing your Data DNA

In a world where everything is changing too quickly, the evolution towards agile, interoperable data services is a welcome change. Data is now able to be delivered as a service, without the need for costly investments in data centers and the resources needed to manage them. As more companies embrace the cloud, data integration…

Read More
Understanding Big Data Integration
  • September 14, 2021

Understanding Big Data Integration

The topic of data integration has been around forever. Before we used technology to manage data, we integrated data in manual ways. At the time, we needed to integrate simple data structures such as customer data with purchase data. As the industry progressed, we have gone from managing flat data files and integrations to…

Read More
Data Integration Architecture – What Is It And Why Does It Matter?
  • September 8, 2021

Data Integration Architecture – What is it and why does it matter?

Data is everywhere. In any organization, you will find data in multiple applications, databases, data warehouses, and in many cases, public and private clouds. Usually, data does not belong to a specific group within an organization and is often shared across teams and applications. Similar to a professional sports team, each function in the…

Read More
Data Migration: A Roadmap To Success
  • August 13, 2021

Data Migration: A Roadmap To Success

Organizations initiate data migration projects for several reasons. They might need to overhaul an entire system, upgrade databases, establish a new data warehouse, support a cloud migration roadmap, or merge new data from an acquisition or other source. Data migration is also necessary when deploying another system that resides next to incumbent applications. Regardless…

Read More
Six Essential Data Preparation Steps For Analytics
  • July 28, 2021

Six Essential Data Preparation Steps for Analytics

Abraham Lincoln might easily have been discussing data preparation steps for analytics when he said, “If I had 8 hours to chop down a tree, I would spend 6 sharpening my axe.”  Spending 75% of the allotted time on preparation may seem like a lot. But in fact, most industry observers report that data…

Read More
Embracing Customer Profiling And Data Management
  • January 18, 2023

Embracing Customer Profiling and Data Management

Defining Exceptional Service  Organizations always aim to give their customers the best experiences. There are several interpretations of what constitutes good and excellent service, and sometimes these terms are used interchangeably. However, many companies fail at achieving exceptional service because they do not understand their customers.  Delivering any level of service requires that we…

Read More
System Thinking To Run, Grow, And Transform The Business
  • December 11, 2020

System Thinking to Run, Grow, and Transform the Business

Systems thinking and the organization There are many ways to describe system thinking. We can say system thinking is a way of viewing or thinking about a system in terms of structure, patterns, cycles, and data exchanges. System thinking can also be thought of as a way of integrating a person into organizational flows…

Read More
facebooklinkedinrsstwitterBlogAsset 1PRDatasheetDatasheetAsset 1DownloadForumGuideLinkWebinarPRPresentationRoad MapVideo