February 23, 2023 Embracing Customer Profiling and Data Management Defining exceptional service Organizations always aim to give their customers the best experiences. There are several interpretations of what constitutes good and excellent service, and sometimes these terms are used interchangeably. However, many companies fail to achieve exceptional service because they do not understand their customers. Delivering any level of service requires that we… Read More
February 21, 2023 9 Essential Blog Articles to Help You Know Your Customer Better Competition for customers is more intense than ever. And landing customers is only half the battle. Keeping them happy is the other half. Creating customers for life entails nurturing relationships and predicting changing needs, or risk losing customers to competitors. Innovative marketers understand the importance of knowing their customers so they can meet their… Read More
February 16, 2023 5 Tips to Transition from Multichannel to Omnichannel Customers want outcomes and consistency as they move across their preferred channels. However, many organizations are struggling to transition from multichannel marketing strategies to omnichannel marketing strategies. What is Multichannel? A channel is any place where a customer interacts with the company. Most businesses rely on a mix of channels to interact with their customers… Read More
December 16, 2022 Make Your Marketing Campaigns More Successful This New Year The key to a successful marketing campaign is to reach customers at the right place, at the right time, with the right message. Traditional market segmentation used in campaigns aggregates prospective buyers into groups with common needs. Marketers hope that customers in the same segment will respond similarly to a marketing promotion. But will… Read More
November 16, 2022 The Relationship of Customer Experience and Cloud Data Integration, Explained With a myriad of customer experience (CX) tools available today, enterprises are flooded with options when it comes to the services they use to interact with customers. The challenge for businesses is sifting through the many data silos that these tools create. While CX tools are helpful for efficiency, they can create organizational blind… Read More
September 26, 2022 How to Get More Out of your Data Integration Strategy Conceptually, data integration sounds like a simple task: taking data from multiple sources and combining them to help inform business decision-making. This idea has existed since enterprises have been using datasets. However, as data continues exploding in both volume and complexity, enterprises can no longer rely on manual integration processes. Instead, they must use… Read More
December 9, 2021 Does FHIR Fully Address Healthcare Data Interoperability Silo Challenges? Let's face it, information withholding is common in many industries, but it’s been especially rampant in the healthcare space. Payers and Providers have avoided scrutiny for the cost of care delivered and the reimbursements they were collecting. Consequently, information blocking has become one of the key impediments in shifting from a fee-for-service (FFS) model… Read More
November 29, 2021 Developing your Data DNA In a world where everything is changing too quickly, the evolution towards agile, interoperable data services is a welcome change. Data is now able to be delivered as a service, without the need for costly investments in data centers and the resources needed to manage them. As more companies embrace the cloud, data integration… Read More
August 13, 2021 Data Migration: A Roadmap To Success Organizations initiate data migration projects for several reasons. They might need to overhaul an entire system, upgrade databases, establish a new data warehouse, support a cloud migration roadmap, or merge new data from an acquisition or other source. Data migration is also necessary when deploying another system that resides next to incumbent applications. Regardless… Read More
December 11, 2020 System Thinking to Run, Grow, and Transform the Business Systems thinking and the organization There are many ways to describe system thinking. We can say system thinking is a way of viewing or thinking about a system in terms of structure, patterns, cycles, and data exchanges. System thinking can also be thought of as a way of integrating a person into organizational flows… Read More
August 24, 2020 Why you Should be Focusing on Data Integration in the Middle of the COVID-19 Pandemic A few months ago, companies went into crisis mode, globally – figuring out how to respond to the COVID-19 outbreak. Since then, most organizations have overcome the initial shock and disruption and figured out how to adapt their workforce and business processes for a remote-work environment. When this started, the hope was that COVID-19… Read More
August 5, 2020 How Well Do You Actually Know Your Customers? One of companies’ biggest mistakes is assuming they understand their customers’ needs, preferences and buying behaviors when they are actually just guessing. The better you understand who your customers are, the more successful you will be developing products and services to serve their needs, packaging them in a desirable way and communicating your offers… Read More
July 9, 2020 What is the Difference Between ETL and IPaaS? ETL (extract, transfer, and load) and IPaaS (Integration Platform as a Service) are data integration methods to connect different IT systems and data sources together. While ETL is a set of techniques for moving data, IPaaS is a more holistic set of capabilities for moving and integrating data between IT systems. IPaaS is often… Read More
June 29, 2020 Connected Data in the Cloud Increases AI System Performance Artificial Intelligence (AI) is the core of the next wave of IT systems, and it is time to get ready. The past year has seen tremendous growth in the adoption of artificial intelligence systems to help companies improve operational insights and provide enhanced customer service experiences. If you aren’t leveraging AI to support your… Read More
June 22, 2020 Connected Data to Drive Service Assurance in IT IT Service Management (ITSM) staff have a unique challenge to provide service assurance across a broad and diverse technology ecosystem. Connected data is essential to enable them to do their job effectively. Your incident and problem management staff don’t know what they don’t know. They can only see the data that is made available… Read More
June 18, 2020 Don’t Just Move Data, Integrate it! If you are simply “lifting and shifting” data from one place to another, you are missing out on the power that a data integration platform can bring you. It is time to look beyond extract, transfer, load (ETL) from individual source systems, and expand your integrations to include multi-source joins that enable you to… Read More
June 15, 2020 Deploy and manage your integrations anywhere, anytime With Actian DataConnect Integration manager, you can deploy, configure, manage and repair your integrations anywhere - meaning if it resides in the cloud, on-prem, or even if it is embedded in your SaaS applications, anytime. The latest release of Actian DataConnect Integration manager includes an important set of enhancements to the Integration Manager API… Read More
May 13, 2020 Actian Integration Platform Helps Healthcare Companies Quickly Onboard New Customers and Carriers Healthcare companies are experiencing some trying times, made worse by the COVID-19 crisis. Competitors are now becoming partners, research institutions, and pharma companies are taking a more active role in monitoring patient care, and governments are closely monitoring statistics on patient diagnosis. Everyone in the extended healthcare industry is actively seeking to understand, plan,… Read More
May 12, 2020 Why Data Interoperability is Vital in Healthcare The COVID-19 pandemic has exposed fatal cracks in the way healthcare organizations share patient data. Actian DataConnect can help – supporting various healthcare industry standards and enabling rapid data interoperability interchange and transformation of electronic health records (EHR) between healthcare entities. All while supporting data quality and adhering to healthcare privacy and security regulations.… Read More
May 11, 2020 DataConnect Studio – Making integration even easier Actian DataConnect was designed to make integrating your data sources easy so you can realize the vision of “connecting anything, anywhere, anytime.” The latest updates to the DataConnect Studio make integration even easier with an enhanced set of features to enable you to set up new connections and map data quickly. Mapping Wizard The… Read More
May 5, 2020 Healthcare Companies Need to be Aware of Health Information Exchange Rule Changes and Understand how it Impacts them. Health Information Exchanges (HIEs) play a critical role in enabling healthcare companies to share data by getting clinical information to where it is needed. HIEs gather electronic medical information or EMR (Electronic Medical records ) from hospitals, doctors, and other healthcare providers across a region so the data can be shared securely. This enables… Read More
April 22, 2020 Connected Data Makes Compliance Easier Regulatory compliance can be a headache for any company. If you do business globally, the challenge is even more significant. Governmental regulations vary greatly across countries and even within local regions. If that weren’t difficult enough, add on a continuous stream of regulatory changes, and you have a real problem. Whether you are trying… Read More
April 16, 2020 In Healthcare, Connected Data Drives Holistic Patient Care Providing high-quality patient care is a team effort. Data is what enables healthcare professionals to understand the full scope of issues patients are facing, share diagnostic data, coordinate care across providers to ensure the best quality treatment recommendations, and follow-up care. Over the past decade, healthcare companies have drastically expanded their use of technology… Read More
March 31, 2020 Five Reasons Why You Need an Enterprise Data Integration Strategy Modern businesses don't run on a single application – they leverage many IT systems to provide the capabilities to enable operational processes and users to be effective. To ensure complex IT environments run smoothly, companies are placing increased focus on how systems are integrated, and the activities required to manage integrations across the ecosystem. … Read More
March 10, 2020 Capabilities to Enable the Next Wave of Digital Transformation Digital transformation is a journey, not a destination. Over the past few years, companies of all sizes, across industries have embarked on digital transformation journeys to modernize the way they leverage technology within their organizations. Business processes have been re-defined and deeply integrated with IT systems, applications, and automation capabilities to create highly efficient… Read More
March 3, 2020 Do you Need a Data Fabric? Are you challenged to provide faster access to integrated data across a diverse and distributed IT landscape? Over the past few years, IT organizations are increasingly being asked to automate the systems and processes involved in integrating and preparing their data for reporting, leveraging things like active metadata, artificial intelligence (AI) / machine learning… Read More
February 25, 2020 Is your Integration Platform Ready to Embrace Emerging Technology Trends? Some exciting technology trends are emerging that are projected to hit the mainstream over the next few years that will have a significant impact on your data management systems. Will your integration platform be ready to support these new trends? If not, now is the time to act so you will be prepared to… Read More
February 24, 2020 Robotic Process Automation is Hot – Integration is Not! Robotic process automation (or RPA for short) is the term used to describe the next generation of technology-enabled workflow management capabilities. RPA solutions come in various sizes and shapes from a myriad of different vendors. RPA is the current buzzword and has enormous growth opportunity but integration is complex and requires expensive skills and… Read More
February 10, 2020 Thinking of Buying an Integration Solution? How to Break Free From Pay “Per-Connector Pricing Model.” According to Gartner: "Many integration providers base pricing of the components of their enterprise integration platform as a service (eiPaaS) suite on the range of functionality and variable items — such as the number of applications connected via the platform, a number of users or… Read More
February 6, 2020 Why Stream Data Integration is a Must-Have Delivery Style In the next few years, it is projected that more than half of major new business systems will use real-time connected data and continuous intelligence to improve decision making. You can’t have continuous intelligence without continuous data ingestion or real-time connected data for decision making if you’re working off data that is processed in… Read More
January 21, 2020 Why Integration is so critical for Robotic Process Automation Vendors Robotic process automation (RPA) is one of the fastest-growing trends in the IT industry. This next-generation of workflow management capabilities is poised to be an essential enabler for companies seeking to optimize their digitally transformed business processes for peak efficiency. For RPA vendors, one of the critical capabilities that must be developed in your… Read More
January 13, 2020 Why DataConnect Inside is the Right Platform for Delivering Embedded Integration Many software as a service (SaaS) companies are looking at embedding integration capabilities into their SaaS offerings as a way of making their solutions both more appealing to customers and more profitable for them as providers. Embedded integration can make SaaS solutions easier to adopt, cheaper to integrate and more difficult to replace when… Read More
January 6, 2020 Checklist – Things to Consider in an iPaaS Vendor for Embedded Integration Many software as a service (SaaS) companies are looking at embedding integration capabilities into their SaaS offerings as a way of making their solutions both more appealing to customers and more profitable for them as providers. Embedded integration can make SaaS solutions easier to adopt, cheaper to integrate, and more difficult to replace when… Read More
December 16, 2019 Why do SaaS companies need an integration platform with their offering? Over the past five years, software as a service (SaaS) has become the go-to delivery model for providing software capabilities to businesses. SaaS solutions provide low capital outlay for infrastructure, a scalable operating cost model and the availability of robust capabilities and specialized features that business stakeholders desire. In most cases it is cheaper,… Read More
November 14, 2019 Getting Ready to Upgrade from v9 or v10 of Actian DataConnect to v11 If you are getting ready to upgrade from v9 or v10 to v11 of Actian DataConnect, we have put together a learning video series that can help you with the migration. Get yourself started at https://communities.actian.com/s/getting-started-quick-tutorials. Read More
October 28, 2019 IPaaS is Key to Accelerating Innovation Your business is evolving quickly with new competitors, changing customer needs, and the continuous refinement of both your business processes and product/service offerings to make the best of market opportunities. Sustainable competitive advantage in this environment is built on three things – information, innovation, and agility. Your leaders understand this, which is why they… Read More
October 18, 2019 Using DataConnect to Acquire, Prepare and Deliver Data to Avalanche Actian recently announced the availability of Avalanche on the Azure platform, extending the capabilities already available on AWS. This announcement is exciting news for customers because it means greater flexibility and choice in selecting cloud operating environments as well as creating the opportunity for a multi-cloud deployment. Actian DataConnect enhances the capabilities of Avalanche… Read More
September 3, 2019 How Data Integration Can Help Reduce Technical Debt Whenever you create, install or implement a new process, system or tool in your IT environment, you generate technical debt that must be supported and maintained for the life of the component. The impact of a single connections may not seem significant but when you consider, however, the thousands (if not millions) of components,… Read More
August 29, 2019 How Often Do You Update Your Data Connections? Modern IT environments have many connections between individual systems. Operational workflows, application-to-database links, data warehouse feeds, analytics/reporting tools and published APIs are just some examples of these data connections. They’re required to enable data to flow smoothly throughout your organization to drive business process effectiveness and informed decision-making. After you create a data connection,… Read More
August 22, 2019 If ETL Is Integration Hell, How Do I Avoid It and Go to Heaven? Extract, Transform, and Load (ETL) is the process that has been used to share data between applications, transactional systems, and data warehouses for decades. It essentially works like this; you define an integration, pull the data out of the source system, use some mapping and aggregation rules to transform the data into the format… Read More
August 5, 2019 Considering Cloud Migration? First, Read This Checklist. Most modern companies have fully embraced the cloud as the preferred place to host the applications that their businesses use. Many new applications are “cloud-native” or are designed specifically for operating in the cloud, while many of the legacy applications that your company uses today may have been designed to run on hardware in… Read More
July 30, 2019 What You Should Know Before Moving to a Multi-Cloud Environment Most IT leaders will agree: the cloud is the right place to host and operate many of their applications and systems. What isn’t quite as clear for these leaders is “which cloud” they should use. The answer is “There is no right answer.” Each company (and application) has its own unique set of technical… Read More
July 16, 2019 How to Address Integration Challenges with the Proliferation of IoT Devices During the past few years, IoT devices have evolved from being a consumer novelty to a core part of next-generation IT ecosystems for businesses of all sizes. IoT devices (such as smart watches, fitbits, home sensors, RFID point of sale scanners, heartbeat monitors, etc) have become attractive and useful because of their inexpensive price… Read More
July 10, 2019 4 Steps to Build a Capability-Based Data Integration Strategy Data integration will be one of the most important strategic challenges any company’s IT organization will face during the next few years. As rapidly evolving market environments and the drive for business agility compel company leaders to demand better integrated data during near-real time, IT executives and their architects will be faced with an… Read More
July 9, 2019 The Importance of Data Stewardship Agreements Across Companies There has been much talk recently about the technical implications of leveraging SaaS solutions and the benefits of integrating data across supply-chain networks. Today, most companies aren’t vertically integrated and, therefore, rely on a network of suppliers and distribution partners to transform raw materials into the finished goods and services customers consume. It makes… Read More
June 10, 2019 2019 Data Management Trends and How They Will Affect Integration 2019 is becoming an exciting year for the data management community. Many of the trends of the past few years have successfully made the transition from emerging concepts to mainstream solution approaches. While trends are important building blocks about how companies approach their data management today, they are also providing insights into future capabilities… Read More
June 7, 2019 Actian DataConnect v11.5 Is Here! It’s with great excitement that we announce the release of Actian DataConnect 11.5. This release includes a new set of robust and intuitive features to make the integration and design experience simpler and faster. From mapping and process design enhancements in DataConnect Studio to new and improved connectivity tools in UniversalConnectTM and user-management features… Read More
June 6, 2019 A Guide to Adopting Hybrid Integration Platform There are three key trends that have motivated a rapid yet radical transition in how organizations manage their information environments, namely: AS-A-SERVICE PLATFORMS, such as software as-a-service (SaaS) and platform-as-a-service (PaaS) environments, that allow organizations to transition core business and data management functionality to external service providers CLOUD COMPUTING, which provides a broad array… Read More
June 3, 2019 Digital Transformation Begins with Integration Almost every company is embarking on some sort of digital-transformation initiative – reshaping the relationships between employees and business processes and the technology that supports them. At the heart of any digitally transformed operation is data – data about your company’s operations, data about your customers and suppliers and data about your environment. What… Read More
May 24, 2019 Shadow IT isn’t a Big Deal if You Manage the Data IT organizations have been fighting the trend of “shadow IT” for many years, fearing it will cause them to lose control of the company’s technology environment and lessen the importance of IT staff. Perhaps it is time for a different perspective. Shadow IT doesn’t have to be a big deal (it can even be… Read More
May 23, 2019 Breaking Down Data Silos Are your employees hoarding data (and do they even realize it)? If your answer is “no,” then you might want to look again. Data silos are one of the biggest issues preventing operational processes from achieving peak productivity and business leaders from making informed decisions. Almost every company faces this issue and those that… Read More
May 22, 2019 Design and Manage Your Data Integrations More Effectively with the Latest Release of Actian DataConnect Managing data integrations across a large enterprise can be challenging, with the large numbers of end-points that must be integrated, transaction sets that must be monitored and security that must be constantly maintained. The latest release of Actian DataConnect makes the job of data integration much easier with enhanced tools to design your integrations… Read More
May 22, 2019 Enable a Modern Supply-Chain Agility with B2B Integration When most company leaders think about their data warehouse and the systems connected to it, they typically think about their internal IT systems. For companies with outsourced supply chains, real time integration with their suppliers’ systems and data warehouse can enable better insights, better security and more supply-chain agility. Very few companies today are… Read More
May 15, 2019 Connect SaaS Services Across Your Organization Increasingly, companies are embracing the use of SaaS and other cloud services to give their employees the feature-rich capabilities they require at an affordable cost. IT leaders are finding it much more efficient to buy IT services already built than to build and operate them internally. Buying SaaS solutions and other technology capabilities from… Read More
March 13, 2019 How a Hybrid Integration Platform Can Accelerate Data Migration Companies around the world are migrating their IT and business applications from on-premises data centers to cloud environments. The benefits of hosting apps in the cloud are clear and well understood; however, the process of data migration is much more challenging than one would think. Migrating data between different applications that are either located… Read More
March 12, 2019 Announcing the Availability of Actian DataConnect on AWS Marketplace We are excited to announce that Actian DataConnect suite of products are now available on the Amazon Web Services (AWS) Marketplace. Actian DataConnect is a hybrid integration solution that enables you to quickly and easily design, deploy, and manage integrations on-premises, in the cloud, or in hybrid environments. DataConnect engineered to help you cost-effectively integrate diverse data… Read More
February 28, 2019 Why Choose iPaaS for your Hybrid Integration Needs? The data your company manages is both diverse and ever changing. Connecting source systems across hybrid infrastructure environments may seem challenging initially, but keeping your connections current with the myriad of changes occurring in your IT environment is where you will truly experience a headache. Implementing an integration Platform as a Service (iPaaS) solution,… Read More
January 7, 2019 How Do I Know What I Need to Connect? With digital transformation of business, companies are learning about the importance of data when fueling their digital business processes. Data from on-premises, cloud, infrastructure systems, Internet of Things (IoT) and the edge all have parts to play to enable decision-making and the efficient performance of business processes. Emerging technologies, such as artificial intelligence (AI),… Read More
December 19, 2018 Why Hybrid Integration Is the Key to Digital Transformation Digital transformation of business is one of the biggest trends of the IT industry during the past few years and is projected to continue to be an important part of companies' business strategies through 2020. With digital transformation initiatives, companies are transforming business processes to leverage modern technology in new ways - deeply integrating… Read More
December 7, 2018 Data Integration: The Connective Tissue of Business People, products, processes and systems may come and go, but, regardless, of the structural components of your business, data is the one thing that brings all the pieces together, so you can perform as a cohesive unit. There is no question modern businesses are evolving quickly. Market opportunities are short-lived, technology advancements are happening… Read More
August 3, 2018 Actian DataConnect v11.3 Released Greetings Actian DataConnect Community, It’s my pleasure to announce the availability of Actian DataConnect version 11.3 and I’d like to introduce you to some amazing new features! Orchestration Invoker The new Orchestration Invoker process design component provides you with the ability to create more reliable and efficient integration templates by invoking combinations of smaller,… Read More
March 15, 2018 Upgrading to Actian DataConnect Version 9 to Version 11: A Better Journey About a year ago I wrote an article discussing upgrading from Actian DataConnect Version 9 to Version 10 (Actian DataConnect – The Conversion from v9 to v10 does not have to be scary!!) That article used the v9 or v10 Process object to use a script step to do the magic, with code that… Read More
November 3, 2017 Reusable templates and macros for Actian’s Hybrid Integration Manager It's a pretty exciting time to be a User Experience Designer here at Actian! We are working on some great new features for Hybrid Integration Manager and I wanted to share with you two features that really promote reusability. Reusability is a reoccurring theme that we have heard from you, our customers, that we… Read More
July 19, 2017 DataConnect 11.1 Highlights I am excited to share news of our most recent release of DataConnect 11.1. This release wraps up a significant phase in that it provides backwards compatible support for our customers who use EDI x12, HIPAA, and HL7 connectors and components. If you use Data Integrator version 9 to process those documents, you can… Read More
June 20, 2017 Four Tips to Accelerate your ServiceNow integration using Actian PointConnect Deploying new applications is a fact of life in business. But oftentimes, a seemingly simple integration can quickly become more complex and costly than anticipated. If you are one of the thousands of organizations planning to use, or already using, ServiceNow, you’ll want to keep in mind a few things to make your investment… Read More
September 14, 2021 Understanding Big Data Integration The topic of data integration has been around forever. Before we used technology to manage data, we integrated data in manual ways. At the time, we needed to integrate simple data structures such as customer data with purchase data. As the industry progressed, we have gone from managing flat data files and integrations to… Read More
September 8, 2021 Data Integration Architecture – What is it and why does it matter? Data is everywhere. In any organization, you will find data in multiple applications, databases, data warehouses, and in many cases, public and private clouds. Usually, data does not belong to a specific group within an organization and is often shared across teams and applications. Similar to a professional sports team, each function in the… Read More
July 28, 2021 Six Essential Data Preparation Steps for Analytics Abraham Lincoln might easily have been discussing data preparation steps for analytics when he said, “If I had 8 hours to chop down a tree, I would spend 6 sharpening my axe.” Spending 75% of the allotted time on preparation may seem like a lot. But in fact, most industry observers report that data… Read More
January 18, 2023 Embracing Customer Profiling and Data Management Defining Exceptional Service Organizations always aim to give their customers the best experiences. There are several interpretations of what constitutes good and excellent service, and sometimes these terms are used interchangeably. However, many companies fail at achieving exceptional service because they do not understand their customers. Delivering any level of service requires that we… Read More
August 19, 2020 What is Enterprise Data Integration, and Why Does it Matter? Enterprise Data Integration is the merging of data across two or more organizations. This scenario is most commonly found when companies are going through mergers or acquisitions, and data from the two companies need to be brought together. Other scenarios for Enterprise Data Integration are joint-partnerships (where two or more companies work together under… Read More
July 13, 2020 Adobe Flash EOL and what that means for DataConnect V10 users Please be advised that Adobe Flash is reaching the end of life on December 31, 2020. In collaboration with this announcement, browser vendors will stop supporting the Adobe Flash plug-in either before or at the end of 2020. Adobe is actively encouraging users to uninstall Flash by the end of the year. (See https://www.adobe.com/products/flashplayer/end-of-life.html.)… Read More
April 1, 2019 5 Ways A Hybrid Integration Platform Can Make Your Data More Secure Core to the success of any digital business transformation is the ability to rapidly and securely bridge intra- and inter-enterprise hybrid IT environments; including cloud, on-premises, and embedded applications and their associated data. Digital Supply Chain integration and management is a strategic imperative for the modern enterprise and Industrial Internet of Things (IIOT) alike.… Read More
December 29, 2017 Powerhouse Integrations – Building Actian DataConnect Integrations That Work, So You Don’t Have To! Recently I wrote an article that was entitled, “Why Actian DataConnect Goes Head to Head with the Big Boys”. I thought it might be beneficial to show a use-case for why this is important. As a developer and data integrator, there are many concepts that are important when designing a product. Some of these… Read More
May 11, 2017 Introducing Actian DataConnect 11 We are proud to introduce the latest release of Actian DataConnect. We listened to our customers and adopted a 'back to basics' approach with the new product architecture. A lightweight desktop installation for design and a flexible SDK and CLI for run-time are the core components which will plug into any existing job management… Read More
July 14, 2014 Emergence of the Chief Data Officer Caffeinates Data Integration We often watch new positions sprout up around emerging technology. These days, we see new titles such as the chief cloud officer, and other titles that seem just as trendy. However, the strategic use of data within many enterprises led those in charge to assign data management responsibility to one person; the chief data… Read More
July 2, 2014 Retail Begins to Understand Seamless Integration It’s one thing to read about the use of data integration in a technology journal, but another thing altogether to see it in line-of-business publications. That was the case when I read an article from Multi-Channel Merchant, which covered the business reasons for retailers to leverage data integration. “Modern software tools allow brick and… Read More