Cloud Data Warehouse

What to Do When Your Data Warehouse Chokes on Big Data

Actian Corporation

August 26, 2020

Data warehouse

This may seem like an academic question, but it is increasingly becoming a reality for modern businesses. What do you do when you have millions of records with infinite width and depth, and your data warehouse chokes? Do you trim your data? Do you add more infrastructure capacity? Or do you need to look at a better data warehouse solution?

This problem is akin to owning an old car that makes a bunch of noises, smells terrible, and has wheels that rattle when you drive down the road. What do you do about it? Drive slower (that’s annoying), open the windows for some fresh air, and turn up the radio to drown out the sounds? Do you get some new tires, an air freshener, and a louder radio to mask the issues? Or do you consider buying a new car? Nostalgia may be a valid reason to keep a classic car, but it isn’t a good reason to keep a data warehouse around that isn’t meeting your business needs. Your business is evolving, and you need a data warehouse platform that will give you agility and the ability to move faster, not slow you down.

Where is the Infinite Data Problem Coming From?

The digital transformation of business processes and the rapid adoption of modern connected technology is what is driving the infinite data challenge. Instead of having a business run on a few core platforms with well-structured data schemas and transactional data growth curves that are relatively flat, modern businesses are embracing a wide variety of specialized systems and things like IoT and mobile devices that produce seemingly endless streams of data. This “measure everything” culture, combined with an uptick in data update volume from transactional systems, leads to a data profile where there can be an infinite number of rows of data and a seemingly infinite set of column attributes that are collected. This problem is a sign of success – it means that your organization understands the value of data and is actively working to collect the most diverse and expansive information footprint it can. You don’t want your data warehouse system to get in the way of that.

Why is Your Data Warehouse Choking on Big Data?

Most data warehouses were designed for on-prem infrastructure hardware with fixed capacity and processing optimized for relational database schemas. This is what companies needed five years ago. Times have changed. Traditional data warehouses are choking because they aren’t architected for big-data analytics in real time. They aren’t deployed on flexible and scalable cloud infrastructures and configured for on-demand resource scaling, and they are trying to apply old-school scalar processing approaches to modern data structures. If you give the system enough time, it will get the job done, just not with the speed that most modern businesses demand.

A Modern Solution to The Big Data Problem

The Actian Data Platform is a modern solution to your big data problem. Designed for high-efficiency processing, deployed on scalable cloud infrastructure, and leveraging high-performance vectorized data processing, Actian can meet the big data challenges of today and give you plenty of growth room for the future. Yes, many other data warehouse solutions can be deployed in the cloud to give you access to the compute and storage capacity, but in a side by side comparison, Actian’s unique approach out-performs the next best option and through highly efficient hardware utilization that can deliver higher performance at a much lower cloud cost. To learn more about how the Actian Data Platform delivers superior performance and can cut your cloud data warehouse bill in half, check out this video.

To learn more about how the Actian Data Platform can help you address your business’s big data problems, visit

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About Actian Corporation

Actian is helping businesses build a bridge to a data-defined future. We’re doing this by delivering scalable cloud technologies while protecting customers’ investments in existing platforms. Our patented technology has enabled us to maintain a 10-20X performance edge against competitors large and small in the mission-critical data management market. The most data-intensive enterprises in financial services, retail, telecommunications, media, healthcare and manufacturing trust Actian to solve their toughest data challenges.