Jim Hare is Senior Director of Product Marketing for the Actian Analytics Platform helping organizations transform big data into business value. Prior to Actian, he was Director of Marketing at IBM responsible for go-to-market strategy and messaging for the big data platform. Prior to joining IBM in 2008, Jim was vice-president of product marketing and business development at Celequest, a California-based operational business intelligence vendor, which was acquired by Cognos in 2007. He has over 16 years of experience in enterprise software and deep experience in business intelligence, business process management, business activity monitoring, big data, and automated software testing & monitoring. Jim holds a MS in Systems Management from the University of Southern California, and an undergraduate degree from the University of Colorado at Boulder. When he is not heads down focused on finding new ways to use big data, you will find Jim with his amazing wife and daughter and sometimes on the ski slope (when there is snow) or improvising at his piano.