User experience: If it isn’t one of your top considerations, you aren’t doing it right. This is a strongly held belief of Vivian Keena, CEO & President of Luxent, who recently shared some of her perspectives with Actian as part of our Hero Series. As CEO, Keena has grown Luxent to be a nationwide services and solutions machine helping manufacturers, distributors and companies of all sizes expand their abilities to implement, leverage and scale cloud technology. During the conversation, she shared the keys to doing integration right.
For Luxent, considering the end-user and understanding their wants and needs has been key to its success. For many of its customers, an ERP system serves as the core information hub. In order to save its customers from tedious, manual work, integration has been the game-changer for Luxent, especially if organizations consider more than just the implementation of a data integration solution. Helping customers examine where productivity and efficiency can be gained is just as important as fitting the technology pieces together. It is all about creating a single experience for accessing up-to-date information.
“There is a lot more to integration than mapping together tables, objects and fields, “ Keena shared. “IT teams struggle the most with data transformation and ensuring integrations are solid and performing to expectations. Because a data integration project isn’t something most IT teams handle every day, it’s easy to distill it to its most technical: Get the old data mapped over to the new system.” However, it’s typically so much more than that. Keena explained that smart IT teams consider how data will be used, who is using the data and overall strategic goals for the project. They bring together the right people and platforms to work across silos and create better processes.
The issue is complexity. “In almost every project, you have to integrate multiple types of data, differing formats (that may or may not be clean), work across various sources, as well as use new tools that all add a level of complexity,” said Keena. “This brings integration to a level most teams have not experienced; not to mention, the teams are often under time and cost pressures to get the project done.” These factors start to add up, and IT teams who haven’t done the proper planning and taken the proper considerations will experience headaches.
However, when done right, integration increases user adoption and – always coming back to it – enhances the user experience. “It gives users more power and ability to be effective in their roles,” explained Keena. “When companies integrate and see the power they can unlock, they always come back for more because it so effectively drives efficiency. Integration makes users into power users and more independent. When companies get those integrations in place, they gain more power.” Ultimately, creating a positive user experience creates more effective employees, which has a tremendous impact on the bottom line.