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Customer Analytics: How To Measure A Customer’s Journey
  • September 25, 2021

Customer Analytics: How to Measure a Customer’s Journey

Customer Analytics Overview: A true 360-degree view of a customer can’t be sourced exclusively from internal data let alone from a single system or department. Organizations trying to correlate customer interactions, transaction history, and behaviors to improve customer acquisition ROI and retention struggle to aggregate and analyze data and signals across operational, social engagement, customer…

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Semi-Structured Data: What It Is And Why It Matters
  • August 15, 2021

Semi-Structured Data: What It Is and Why It Matters

Semi-structured data is emerging as a critical element of business operations and strategies. Typically, business leaders make decisions based on analysis of data stored in forms, spreadsheets, and relational databases – in other words, structured data. However, in a modern business environment, constraining data with forms and tables is no longer sufficient. What is…

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The  Top 10 Benefits Of An Operational Data Warehouse For 2021
  • August 1, 2021

The Top 10 Benefits of an Operational Data Warehouse For 2021

The previous blogs in this series discussed the top 5 pitfalls of traditional operational data warehouses and defined the Operational Data Warehouse (ODW) as a potential solution.  Below is a list of my Top 10 desirable benefits of an effective ODW: Current. Continuous data updates via “micro-batches” or streamed singleton updates throughout the day…

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Six Essential Data Preparation Steps For Analytics
  • July 28, 2021

Six Essential Data Preparation Steps for Analytics

Abraham Lincoln might easily have been discussing data preparation steps for analytics when he said, “If I had 8 hours to chop down a tree, I would spend 6 sharpening my axe.”  Spending 75% of the allotted time on preparation may seem like a lot. But in fact, most industry observers report that data…

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It’s Time For Data Historians To Become … History
  • July 17, 2021

It’s Time for Data Historians to Become … History

Database Historians...History? Why a modern time-series capable database can simplify yet enhance time-series data analysis. Despite the professorial image the term suggests, a data historian is not an instructor or researcher, but a purpose-build software solution. And evolutions in how operational data is used and managed have eclipsed the need for data historian software…

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Hybrid Data Conference Recap And Highlights
  • June 17, 2021

Hybrid Data Conference Recap and Highlights

That's a Wrap! Wow! What a wonderful time we had at the 2021 Hybrid Data Conference! Over the course of two days, we showcased amazing demos, customer stories and technology advancements across the Actian portfolio. For those in attendance, we hope you enjoyed the event and opportunity to see a few of the ways…

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Avalanche On Google Cloud Delivers High-Speed And Pay-Only-for-What-You-Need
  • May 6, 2021

Avalanche on Google Cloud Delivers High-Speed and Pay-Only-for-What-You-Need

The Actian Avalanche Hybrid Cloud Data Warehouse, with the fastest columnar analytics engine available in the market today, is now generally available on Google Cloud Platform (GCP) via Google Cloud and the Google Marketplace. For organizations that need the flexibility to scale dynamically yet pay only for the resources they need, that want an…

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Actian Avalanche On Google Cloud: Engineered For The Data-Driven Enterprise
  • April 27, 2021

Actian Avalanche on Google Cloud: Engineered for the Data-Driven Enterprise

Today, Actian is excited to announce the delivery of Actian Avalanche hybrid cloud data platform on Google Cloud Marketplace. Avalanche is initially available in the us-east1 region, which will be expanded to include US West, German, and Irish cloud regions in the coming months. If you are interested in trying out Avalanche on Google Cloud,…

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Getting To Know Actian CEO Lewis Black
  • April 7, 2021

Getting to Know Actian CEO Lewis Black

Lewis Black joined Actian in November 2018 as CFO, moving into the CEO position this past fall. He's worked in tech for more than three decades for an assortment of leading telecommunications and software companies, including AT&T, Lucent, Avaya, Citrix, Nexmo, and Vonage. As Lewis closes in on his six-month anniversary as CEO, we…

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5 Tips For Extracting More ROI From Your CRM And Marketing Tech Stacks
  • March 28, 2021

5 Tips for Extracting More ROI from Your CRM and Marketing Tech Stacks

Tech stacks are getting more complicated by the day. Marketing Operations, Revenue Operations, Sales Operations, IT, Analytics, and Executives—we are all doing business using digital automations, including integrations, that allow us to target and interact with our customers and prospects in more meaningful and rewarding ways than ever before. Take a moment to consider.…

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What Is The Difference Between A Data Analytics Hub And A Lakehouse?
  • March 25, 2021

What is the Difference Between a Data Analytics Hub and a Lakehouse?

In the opening installment of this blog series—Data Lakes, Data Warehouses and Data Hubs: Do we need another choice? I explore why simply migrating these on-prem data integration, management, and analytics platforms to the Cloud does not fully address modern data analytics needs. In comparing these three platforms, it becomes clear that all of…

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What Is A Data Analytics Hub?
  • February 25, 2021

What is a Data Analytics Hub?

What is a Data Analytics Hub? And why is it better than a Data Lake or an Analytics Hub? In the opening installment of this blog series—Data Lakes, Data Warehouses and Data Hubs: Do we need another choice?  I explore why simply migrating these on-prem data integration, management, and analytics platforms to the Cloud…

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Approaching Holistic Data Models For Organizational Efficiency
  • January 12, 2021

Approaching Holistic Data Models for Organizational Efficiency

Why model anything? There are many types of models with many types of usages, such as physical, scientific, mathematical, computer, concrete, communication, etc. The overall purpose is to define, support analysis and decisions, and to communicate or validate a system or perspective. Models can also be used to help speed things up or slow…

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Delivering Real-time Customer 360 Insights Faster And Easier In Challenging Times
  • January 11, 2021

Delivering real-time Customer 360 insights faster and easier in challenging times

A long time ago (read: before the COVID-19 pandemic started), companies around the world were interested in developing a full 360-degree view of their customers. The importance of creating a tailored, data-enhanced customer experience was understood, but formidable challenges—the fact that the data comprising an individual customer profile resides in so many disparate systems,…

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