March 28, 2021 5 Tips for Extracting More ROI from Your CRM and Marketing Tech Stacks Tech stacks are getting more complicated by the day. Marketing Operations, Revenue Operations, Sales Operations, IT, Analytics, and Executives—we are all doing business using digital automations, including integrations, that allow us to target and interact with our customers and prospects in more meaningful and rewarding ways than ever before. Take a moment to consider.… Read More
May 26, 2020 Real-Time Decision-Making Use Cases in the Retail Industry – Part 3 In the first part of my blog on Real-Time Decision-Making (RTDM) highlighting Retail industry use cases, we discussed how combining existing historical data patterns with disparate new sources of data completes the Common Operational Picture (COP). To illustrate the use-case, we used an Actian customer, Kiabi, and how they used RTDM strategic capabilities to… Read More
May 18, 2020 Real-Time Decision-Making Use Cases in the Retail Industry – Part 2 In my last blog on Real-Time Decision-Making (RTDM), I shifted from a theoretical discussion of what RTDM is to uses cases that highlight key aspects of the value it can bring to business in periods of market uncertainty. I'm using the Retail Industry because its an Industry everyone knows something about coupled with the… Read More
May 14, 2020 Real-Time Decision-Making Use Cases in the Retail Industry In the last blog on Real-Time Decision-Making (RTDM), we discussed exactly what it is and why it matters. Before proceeding with more theoretical discussions, though, it’s probably worthwhile to give you some practical examples of RTDM and how data management, integration, and analytics support, build RTDM strategic capabilities that significantly impact business operations. Retail:… Read More
