How can your business stay competitive in retail? Pricing analytics is a valuable tool to help optimize pricing strategies to maximize revenue and profits. By using advanced analytics to inform pricing decisions, retailers can make more informed, data driven decisions based on customer behavior and market conditions. Data, including internal data such as customer…
Retailers can use big data to gain insights into their customers to enhance the customer experience, improve marketing and to optimize pricing, inventory and supply chain management. The collection of vast amounts of data and using advanced retail analytics to discover insights, make predictions and generate recommendations provide tremendous opportunities. Data-driven decisions can maximize…
Tech stacks are getting more complicated by the day. Marketing Operations, Revenue Operations, Sales Operations, IT, Analytics, and Executives—we are all doing business using digital automations, including integrations, that allow us to target and interact with our customers and prospects in more meaningful and rewarding ways than ever before. Take a moment to consider.…
In the first part of my blog on Real-Time Decision-Making (RTDM) highlighting Retail industry use cases, we discussed how combining existing historical data patterns with disparate new sources of data completes the Common Operational Picture (COP). To illustrate the use-case, we used an Actian customer, Kiabi, and how they used RTDM strategic capabilities to…
In my last blog on Real-Time Decision-Making (RTDM), I shifted from a theoretical discussion of what RTDM is to uses cases that highlight key aspects of the value it can bring to business in periods of market uncertainty. I'm using the Retail Industry because its an Industry everyone knows something about coupled with the…
In the last blog on Real-Time Decision-Making (RTDM), we discussed exactly what it is and why it matters. Before proceeding with more theoretical discussions, though, it’s probably worthwhile to give you some practical examples of RTDM and how data management, integration, and analytics support, build RTDM strategic capabilities that significantly impact business operations. Retail:…
