February 9, 2023 7 Customer Analytics Techniques to Get to Know Your Customer Better Would you like to know more about your customers to improve engagement? Are you able to make them loyal and increase their lifetime value? These are some of the questions that customer analytics can help answer. Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and behavior to identify,… Read More
May 26, 2020 Real-Time Decision-Making Use Cases in the Retail Industry – Part 3 In the first part of my blog on Real-Time Decision-Making (RTDM) highlighting Retail industry use cases, we discussed how combining existing historical data patterns with disparate new sources of data completes the Common Operational Picture (COP). To illustrate the use-case, we used an Actian customer, Kiabi, and how they used RTDM strategic capabilities to… Read More
May 18, 2020 Real-Time Decision-Making Use Cases in the Retail Industry – Part 2 In my last blog on Real-Time Decision-Making (RTDM), I shifted from a theoretical discussion of what RTDM is to uses cases that highlight key aspects of the value it can bring to business in periods of market uncertainty. I'm using the Retail Industry because its an Industry everyone knows something about coupled with the… Read More
May 14, 2020 Real-Time Decision-Making Use Cases in the Retail Industry In the last blog on Real-Time Decision-Making (RTDM), we discussed exactly what it is and why it matters. Before proceeding with more theoretical discussions, though, it’s probably worthwhile to give you some practical examples of RTDM and how data management, integration, and analytics support, build RTDM strategic capabilities that significantly impact business operations. Retail:… Read More
