Would you like to know more about your customers to improve engagement? Are you able to make them loyal and increase their lifetime value? These are some of the questions that customer analytics can help answer. Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and behavior to identify,…
What is a modern data platform? When we ask this question, we get two different groups of answers. The first group is around the technology needed for data processing in today's business environment. In this group, the answers mention things like cloud services, containers, and on-prem. The second set of answers involves sources of…
This is the final installment on the series of blogs I wrote on the continued use of flat files and why they are no longer viable for use in the future. The first installment focused on flat files and why embedded software application developers readily adopted them. Then in the second installment, I discussed why embedded…
