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Actian Blog / Tag / marketing campaigns

Tagged Posts: marketing campaigns

Marketing Agility Through Real-Time Analytics
  • June 24, 2020

Marketing Agility through Real-Time Analytics

Today’s marketplace is complex and competitive, and changes quickly. New competitive products and services are entering the market every day. Customer preferences shift with social trends and pricing dynamics continuously evolve. To win in this type of environment, marketing agility is critical to identify opportunities and threats and to respond to them quickly –…

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