Marketing Effectiveness

Maximize your marketing ROI. Explore strategies and analytics to measure and improve marketing effectiveness, driving better results and achieving your business goals.

Predictive Analysis
Data Analytics

Predictive Analytics Can Reduce Customer Churn, Optimize Marketing

Actian Corporation | September 17, 2020
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Discovering sales on the Actian online store due to improved product positioning
Data Analytics

Market Basket Analysis Will Improve Product Positioning and Profitability

Actian Corporation | July 17, 2020
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