September 17, 2020 Predictive Analytics can Reduce Customer Churn and Optimize Marketing Efforts All customers are not equal – there are some your business just can’t afford to lose. Do you know who they are and what is required to retain them? With predictive analytics powered by Actian Avalanche, you can do just that. Companies have been using statistical modeling, data correlation and behavioral forecasting for many… Read More
July 17, 2020 Market Basket Analysis Will Improve Product Positioning and Profitability “Would you like fries with that?” If you’ve ever ordered a sandwich at a fast food restaurant, then you’ve likely heard these words, but have you stopped to consider why fast food chains train their employees to ask this question? It’s because of what’s called “market basket analysis,” a technique based on the theory… Read More
