Actian Blog / Why Stream Data Integration is a Must-Have Delivery Style

Why Stream Data Integration is a Must-Have Delivery Style

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In the next few years, it is projected that more than half of major new business systems will use real-time connected data and continuous intelligence to improve decision making.  You can’t have continuous intelligence without continuous data ingestion or real-time connected data for decision making if you’re working off data that is processed in batches – you need streaming data.  Integrating streaming data into your enterprise data landscape requires re-thinking your delivery methods for transporting streaming data from source to the target consumer.  Stream data integration is the way you do that.

The Exciting Challenge of Big Data

For nearly a decade, analysts and industry experts have been talking about Big Data and the impact that it was going to have on organizations.  Big data isn’t an “emerging trend’ anymore – it’s a business reality.  What makes big data challenging (and exciting) is that it isn’t just big, it’s also fast.  Organizations are being engulfed in a growing volume of data from a variety of sources.  Some of the data is transactional, but most of it is what are called event streams – digital records of things taking place in the applications and devices that make up the IT ecosystem.  This event stream data is where companies can identify fascinating trends, behaviors, and relationships that can enable them to understand their operations, their environment, and their customers better.

The amount of information in event streams can be enormous, but with the proper analytics, they can lead to valuable business insights in areas like fraud detection, supply chain optimization, customer support, resource scheduling, dynamic pricing, preventative maintenance, and achieving high-availability in IT systems and services.  Streaming data can help you identify events, opportunities, and threats faster, so you can respond quickly to minimize risk and maximize opportunity.

What is Stream Data Integration?

A New Generation of Business Intelligence is on the Horizon

Historical transaction data has been the foundation for business intelligence (BI) and analytics for decades – analyzing past trends and behaviors to predict future events.  That’s great in an environment where the data isn’t changing – but in modern IT environments, systems, processes, and data sources are changing continuously.  As they say in the financial industry, “past results are not an indicator of future performance.”  In a rapidly changing environment, business leaders make decisions based on near real-time data.  Modern business intelligence systems are.” for this type of analytics, and the prospects are exciting!

Can’t my Reporting Tools Handle Streaming Data Already?

The answer to that question is “maybe” – it depends on what system you’re using for analytics and reporting.  The challenge for most organizations is that there is no “one reporting tool.”  There are many reporting and analytics platforms, apps, and systems in use across the enterprise, with a widely varying level of sophistication when it comes to capabilities for handling streaming data.  You can’t depend on your reporting tools to handle this for you.  You need to look at an integration platform like Avalanche Connect and Actian DataConnect to help you manage your data streams and normalize your data before loading it into your data warehouse that your reporting and BI tools can query.


A hybrid cloud data warehouse like the Actian Data Platform can handle large volumes of streamed data to give you affordable cloud-scale capacity, economy, and high levels of processing performance that traditional data warehouses can’t match.  The integrated connectivity of Avalanche Connect puts you on the path to DataConnect to manage more streams.

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About Sampa Choudhuri

Sampa is the Director of Product Marketing for Actian focusing on messaging, sales enablement and go-to market activities for Data Integration product line. She comes from an enterprise technology background, having worked in software, hardware, networking and security for companies like Cisco, Sun Microsystems and Symantec. Her experience ranges from product and partner marketing to market analysis and sales enablement. She has a keen interest in new technologies in the space. With an MBA from Santa Clara University, she brings a balanced acumen of technical and marketing skills to understand and position solutions to better help customers in today’s ever-changing complex IT landscape. When she is not working, she enjoys traveling, hiking, photography and spending time with her family.

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