Actian Recruits Brad Crosby to Expand its Executive Leadership

PALO ALTO, Calif. – Feb. 9, 2016 – (BUSINESS WIRE) – Actian Corporation (“Actian”), a leader in best-in-class enterprise-grade transactional, integration and big data analytical solutions, announced today that it has created two business units to accelerate momentum in the transactional database/integration and Big Data markets. Brad Crosby has been hired to lead the Data Management and Integration (DMI) division as general manager. Crosby is a 25-year industry veteran from leading global organizations with deep enterprise software expertise and market knowledge. He brings a proven track record of revenue growth by creating and growing high-performance teams.

Crosby joins Actian from BDNA where he built out a world-class sales team delivering nearly 3x growth in 3 years. Before his role at BDNA, Crosby served 12 years at Informatica, most recently as SVP of sales where he led the team to consistent exceptional growth.

At the same time, Kevin Edmiston, SVP of Field Operations at Actian, has been promoted to general manager to run the newly formed Big Data division, home of the Actian Analytics Platform, the highest-performing big data analytics platform in the market today.

Both Crosby and Edmiston’s roles as General Managers will encompass responsibility for all aspects of commercial operations, customer-facing strategy and execution.

“Brad has tremendous sales leadership experience in data management technologies with a successful track record of driving revenue and leading teams to exceed expectations by growing existing accounts and expanding into new markets,” said Steve Shine, CEO of Actian. “With Kevin and Brad at the helm of these new business units, Actian is positioned to thrive as the awareness of the strategic and competitive value of data grows. We have invested in the brightest people to develop and deliver the very highest enterprise-level solutions. The timing for expanding the leadership team and forming the focused divisions feels good.”

“I’m thrilled to be joining Actian to lead the Data Management and Integration business unit and look forward to working with Kevin in his new role heading up the Big Data team,” said Crosby. “Actian has world-class operational databases and data integration technology that enable enterprises to run their complex businesses knowing they have a trusted partner ensuring their businesses keep running smoothly. The company holds a unique position in the market by providing next-generation technologies that enable customers to manage the entire lifecycle of their data and future-proof their data infrastructure. There is so much opportunity.”
“Solving the biggest data analytics problems facing the enterprise, such as the breakdown of traditional systems under new analytic workloads, is one of Actian’s key differentiators in the market,” added Edmiston. “My new role as GM of the Actian Big Data business unit will allow me to play an even bigger part in addressing this industry-wide problem. With our new corporate structure, Brad and I will be working closely together to ensure Actian continues to exceed customer needs and meet future data management and analytics requirements.”

About Actian

At Actian we believe data should be used as a competitive advantage. Our focus is on helping our customers solve the world’s toughest data challenges to transform how they RUN and ANALYZE their businesses. Through the deployment of remarkable data technology, underpinned by a relentless and trusted service commitment, we help business critical systems transact, integrate and analyze at their very best. Actian runs in your data center or in the cloud and at whatever scale and performance level your business needs. We are a vital part of the data service for many of the world’s largest cloud providers including Netsuite. We are the analytics heart for many of the world’s largest banks, digital media and other data centric companies. Actian is a leader in the world of delivering the highest performing, industry grade SQL in Hadoop analytics engine.  The company is headquartered in Silicon Valley and has offices worldwide. Stay connected with Actian Corporation at or on FacebookTwitter and LinkedIn.

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Actian, Actian Analytics Platform, Actian Analytics Database – Matrix are trademarks of Actian Corporation and its subsidiaries.


Highwire PR for Actian

Robert van Gool