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Actian Blog / Tag / cross-selling

Tagged Posts: cross-selling

Market Basket Analysis Will Improve Product Positioning And Profitability
  • July 17, 2020

Market Basket Analysis Will Improve Product Positioning and Profitability

 “Would you like fries with that?” If you’ve ever ordered a sandwich at a fast food restaurant, then you’ve likely heard these words, but have you stopped to consider why fast food chains train their employees to ask this question? It’s because of what’s called “market basket analysis,” a technique based on the theory…

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