Tech stacks are getting more complicated by the day. Marketing Operations, Revenue Operations, Sales Operations, IT, Analytics, and Executives—we are all doing business using digital automations, including integrations, that allow us to target and interact with our customers and prospects in more meaningful and rewarding ways than ever before. Take a moment to consider.…
A long time ago (read: before the COVID-19 pandemic started), companies around the world were interested in developing a full 360-degree view of their customers. The importance of creating a tailored, data-enhanced customer experience was understood, but formidable challenges—the fact that the data comprising an individual customer profile resides in so many disparate systems,…
Defining Exceptional Service Organizations always aim to give their customers the best experiences. There are several interpretations of what constitutes good and excellent service, and sometimes these terms are used interchangeably. However, many companies fail at achieving exceptional service because they do not understand their customers. Delivering any level of service requires that we…
All customers are not equal – there are some your business just can’t afford to lose. Do you know who they are and what is required to retain them? With predictive analytics powered by Actian Actian, you can do just that. Companies have been using statistical modeling, data correlation and behavioral forecasting for many…
One of companies’ biggest mistakes is assuming they understand their customers’ needs, preferences and buying behaviors when they are actually just guessing. The better you understand who your customers are, the more successful you will be developing products and services to serve their needs, packaging them in a desirable way and communicating your offers…
Today’s marketplace is complex and competitive, and changes quickly. New competitive products and services are entering the market every day. Customer preferences shift with social trends and pricing dynamics continuously evolve. To win in this type of environment, marketing agility is critical to identify opportunities and threats and to respond to them quickly –…
