July 19, 2022 How the Right Data Platform Approach Unleashes Competitive Advantage For some time now, we at Actian have been focusing squarely on making the Avalanche Cloud Data Platform the most trusted, flexible, and easy to use data platform on the market. These, of course, are traits that anybody in any industry would want to trumpet. But they’re especially important in the world of data,… Read More
May 23, 2022 The Customer Journey and the Role of Data A typical buyer’s journey moves through distinct phases starting with Awareness, continuing on to Consideration, Purchase, and Onboarding/Post-Purchase, and hopefully ending in Advocacy. Much of the journey is carried out digitally – up to 67%, according to some estimates. Data breadcrumbs are left behind along a digital path, as people search online, sign up… Read More
