Jennifer Jackson

This author has written 2 articles
How The Right Data Platform Approach Unleashes Competitive Advantage
  • July 19, 2022

How the Right Data Platform Approach Unleashes Competitive Advantage

For some time now, we at Actian have been focusing squarely on making the Avalanche Cloud Data Platform the most trusted, flexible, and easy to use data platform on the market. These, of course, are traits that anybody in any industry would want to trumpet. But they’re especially important in the world of data,…

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The Customer Journey And The Role Of Data
  • May 23, 2022

The Customer Journey and the Role of Data

A typical buyer’s journey moves through distinct phases starting with Awareness, continuing on to Consideration, Purchase, and Onboarding/Post-Purchase, and hopefully ending in Advocacy. Much of the journey is carried out digitally – up to 67%, according to some estimates. Data breadcrumbs are left behind along a digital path, as people search online, sign up…

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