Getting the full value of data in your software as a service (SaaS) systems can be tricky. That’s because you can’t easily access the data needed for operations, supply chains, customer experiences, or other essential business functions. Yet easy data access is possible. For example, Aeriz, a distributor of aeroponically grown cannabis, was able…
In my career, I’ve had first-hand experience as both a user and a chooser of data analytics technology, and have also had the chance to talk with countless customers about their data analytics journey to the cloud. With some reflection, I’ve distilled the learnings down to 6 key questions that every technology and business…
Happy customers can be advocates for your brand, make repeat purchases, and influence others to buy from your business. This type of success is the result of using data to holistically understand each customer and developing a customer-centric business strategy that engages and rewards each individual when they interact with your company. Elevating the…
There’s a saying that data is just data until it’s analyzed. It’s the analytics that turns data sets into insights to guide businesses. It’s important for data users and decision-makers to know which type of analysis will deliver the answers needed. Two common types of data analytics are business analytics and financial analytics. While…
Supply chains have undergone—and continue to experience—major changes and disruption. Worker shortages, rapidly changing customer demands, logistics problems, transportation bottlenecks, and other factors have all contributed to challenges. Even sales patterns that used to be easy to predict, such as those based on holidays and seasonal buying, have become much harder to understand, amplifying…
Customers are telling you what they want from your business. Are you listening? Do you even have the ability to listen so you can predict what they’ll do next? If not, it’s going to be very difficult to meet customer expectations by providing personalized and meaningful interactions. With the right platform and strategy, businesses…
For some time now, we at Actian have been focusing squarely on making the Actian Data Platform the most trusted, flexible, and easy to use data platform on the market. These, of course, are traits that anybody in any industry would want to trumpet. But they’re especially important in the world of data, where…
A typical buyer’s journey moves through distinct phases starting with Awareness, continuing on to Consideration, Purchase, and Onboarding/Post-Purchase, and hopefully ending in Advocacy. Much of the journey is carried out digitally – up to 67%, according to some estimates. Data breadcrumbs are left behind along a digital path, as people search online, sign up…
