Jennifer Jackson

Jennifer"JJ" Jackson is CMO of Actian, leading global marketing strategy with a data-driven approach. With 25 years of branding and digital marketing experience and a background in chemical engineering, JJ understands the power of analytics from both a user and marketer perspective. She's spearheaded SaaS transitions, partner ecosystem expansions, and web modernization efforts at companies like Teradata. On the Actian blog, she discusses brand strategy, digital transformation, and customer experience. Explore her recent articles for real-world lessons in data-driven marketing.