With growing concerns of a recession, many application providers are turning their attention to developing a better customer experience strategy for their existing customers. This strategy often includes application analytics to improve customer retention and growth. Here’s a quick look at what application analytics is and ways to use it to measure and improve…
Customers are telling you what they want from your business. Are you listening? Do you even have the ability to listen so you can predict what they’ll do next? If not, it’s going to be very difficult to meet customer expectations by providing personalized and meaningful interactions. With the right platform and strategy, businesses…
After reading “Forrester 2023 Customer Experience Predictions”, it was surprising to see one of its projections – 20% of customer experience (CX) programs will disappear this year. Forrester explains that companies for which great CX is not part of their brand identity will demand proof that CX spending is necessary. Unfortunately, 54% of CX…
Would you like to know more about your customers to improve engagement? Are you able to make them loyal and increase their lifetime value? These are some of the questions that customer analytics can help answer. Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and behavior to identify,…
Keeping customer churn in check is dire, as it typically costs more to acquire a customer than to retain customers. To help businesses retain their customers, data scientists and IT analysts should consider customer churn analysis to better predict customer behavior. Here’s a quick overview of the tools necessary to predict customer churn. Calculate…
Competition for customers is more intense than ever. And landing customers is only half the battle. Keeping them happy is the other half. Creating customers for life entails nurturing relationships and predicting changing needs, or risk losing customers to competitors. Innovative marketers understand the importance of knowing their customers so they can meet their…
Would you like to know more about your customers to improve engagement? Are you able to make them loyal and increase their lifetime value? These are some of the questions that customer analytics can help answer. Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and behavior to identify,…
After reading “Forrester 2023 Customer Experience Predictions”, it was surprising to see one of its projections – 20% of customer experience (CX) programs will disappear this year. Forrester explains that companies for which great CX is not part of their brand identity will demand proof that CX spending is necessary. Unfortunately, 54% of CX…
