Data Management

Using Data to Improve Your ROI Just Got Easier!

Teresa Wingfield

June 1, 2023

Are your data analytics providing a positive return on investment (ROI) for your organization? Unfortunately, the answer may be no because the data isn’t offering enough value, meaning that it isn’t positively impacting business outcomes. Too often, data platforms are information graveyards. This may sound harsh, but Forrester estimates that less than 0.5% of all data is ever analyzed and used. It also estimates that if the typical Fortune 1000 business were able to increase data accessibility by 10%, it would generate more than $65 million in additional net income.

You should and can turn this around. Delivering the right data, at the right time and in the right context will make it easier to use data to improve your ROI. Here are some pointers to help you get started.

Deliver the Right Data

You can’t improve business outcomes unless you ask your users what data they really need. You’re likely to get an extensive list of requests, so you should also find out what key performance indicators (KPIs) and other methods users apply to measure their success. This will provide a way for you to prioritize data that will help users meet their goals. Also, try to understand issues that are preventing users from getting the insights they need, including factors such as usability, data quality, and accessibility.

Deliver Data at the Right Time

Organizations with traditional data analytics, data warehousing, business intelligence, and data management processes often take weeks to respond to requests for the right data. As a result, current data isn’t available when users need it for decision-making. Real-time data analytics helps organizations deliver data in a manner that improves situational awareness as change is happening and thus empowers them to decide on the best courses of action at the moment.

Deliver Data in the Right Context

Analytics embedded within day-to-day tools and applications delivers data in the right context, allowing users in sales, marketing, finance, and other departments to make better decisions faster. According to Gartner, context-driven analytics, and Artificial Intelligence (AI) models will replace 60% of existing models built on traditional data, by 2025. 

The Actian Data Platform Improves ROI

The Actian Data Platform is the ideal solution for making it easy to deliver the right data, at the right time and in the right context.

REAL-Real Time Analytics: The Actian Data Platform is able to not only update data in the instant that it changes but does so in a way that does not impact the performance of other workloads or queries. While other technologies claim real-time analytics, their data updates always impact query performance. Thus, they deliver “near” real-time or “human” real-time…but never REAL real-time. If you need TRUE real-time insights –at the moment they matter– you need the Actian Data Platform.

Embedded Analytics: The Actian Data Platform includes a scalable connectivity framework, a lightweight embeddable runtime engine, a low-code development environment, and ready-to-use APIs to deliver embedded analytics quickly.

Native Integration:  In addition, the Actian Data Platform includes integration. This means you can work with one vendor to solve multiple problems: integrating data from any source to any target, transforming it along the way with profiling and cleansing via automation and orchestration, and delivering real-time analytics. One-stop shopping with the Actian Data Platform saves you headaches with procurement, simplifies your ecosystem and gets you results faster.

About Teresa Wingfield

Teresa Wingfield is Director of Product Marketing at Actian where she is responsible for communicating the unique value that the Actian Data Platform delivers, including proven data integration, data management and data analytics. She brings a 20-year track record of increasing revenue and awareness for analytics, security, and cloud solutions. Prior to Actian, Teresa managed product marketing at industry-leading companies such as Cisco, McAfee, and VMware.