Cloud Data Warehouse

Power Up the Enterprise With Data – ‘Gas’ for Your SaaS

Traci Curran

September 1, 2022

Digital environment with hand touching a virtual screen

The faster an organization can innovate and scale its technology to adapt to changing market conditions and economic uncertainty, the better positioned it will be as a market leader. Data insights fuel organizations but adding that “gas” to your organization’s SaaS is easier said than done.

Be it analyzing customer data, running and maintaining a CRM, handling payroll, or any essential task, organizations regularly use countless cloud applications and services to handle daily business processes. Running these applications in the cloud helps free up on-premises storage and allows for data to be accessed from anywhere. SaaS usage is exploding too. A recent report found that on average, businesses are using over 100 SaaS-based applications and systems in their enterprise.

To ensure these applications and systems are fully functional and provide the proper insights needed to inform business decisions, enterprises must power SaaS efforts with real-time analytics that extract maximum value from data pipelines.

SaaS Alignment – Easier Said Than Done

The tricky part for enterprises is ensuring their SaaS-backed systems work with one another to enable real-time insights and access to fresh data. Businesses can often get bogged down with too many systems, which can create silos that operate disparately from one another and cut off information pipelines across the organization. This is problematic, as the data generated by these systems can be difficult or impossible to access for proper analysis.

SaaS sprawl can hinder organizations’ transparency, workflows, and interdepartmental communication and jeopardize enterprise security. Organizations can also find themselves overpaying continuously (based on a cloud subscription cost) for services that are inefficient at providing critical business insights – a lose-lose situation. An abundance of SaaS applications also means that systems can be harder for users to access and understand how they feed into the bigger picture, which can make employees feel disconnected from other departments and create unintentional data silos.

A lack of connectivity across SaaS applications can put businesses a step behind their competitors. This makes the data pipeline harder to access, slowing down an organization’s decision-making and productivity. Doing it right means having fresh data insights in real time in a simple way.

How to Unlock the True Potential of Enterprise Data

Data analytics is critical for ambitious companies that rely on data. Like gasoline in a car, businesses need a tool that can extract the maximum value of the data being stored, and power the insights needed to drive decisions forward. The Actian Data Platform provides this fuel for SaaS users with line of business (LOB) management and easily accessible real-time data across enterprise functions to boost business operations intelligence.

Industry shifts happen. That’s why tools that enable this type of analysis are critical for meaningful innovation and scaling of operations. Having this scalability and business insight helps organizations reduce costs on SaaS tools that aren’t operating efficiently across silos. It also reduces up-front investment costs associated with additional IT resources, CAPEX, training and more.

Proper insights offered by this type of tool can help businesses analyze what systems are working and which aren’t, to better inform their digital transformation journey, reduce costs, prove their value proposition, and increase revenue. By turbocharging organizations with real-time insights, organizations can do more with stronger, more valuable data.

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About Traci Curran

Traci Curran serves as Director of Product Marketing at Actian focused on the Actian Data Platform. With more than 20 years of experience in technology marketing, Traci has previously held senior marketing roles at CloudBolt Software, Racemi (acquired by DXC Corporation), as well as some of the world’s most innovative startups. Traci is passionate about helping customers understand how they can accelerate innovation and gain competitive advantage by leveraging digital transformation and cloud technologies.