Delight your customers with next generation analytics. Jump start your journey with the Actian Customer Analytics Blueprints.
Next-generation customer analytics can accelerate your business growth and incrementally propel you beyond your competitors. But where do you start? How can you infuse analytics into your customer engagements to increase interactions, deliver personalized experiences, and automate real-time business decisions to increase wallet share? The Actian Clear Path Program will show you how. Clear Path delivers analytics blueprints that give you a roadmap to address your specific big data business challenges. The program equips you with proven methodologies and pre-built workflows that accelerate and clarify business actions as you move along the analytics discovery trail.
Actian is leading the way for faster time to value, increased accuracy, and deeper discovery with a set of seven Customer Analytics Blueprints: Customer Profile, Micro-Segmentation, Customer Lifetime Value, Next Best Action, Campaign Optimization, Churn Analysis, and Market Basket Analysis.
If you would like to request an analytics workshop to see how Actian Blueprints can be customized specifically to your business, please contact us at: firstname.lastname@example.org
There’s nothing more frustrating than calling a support line and repeating your problem to three different people at the same company. When you lack a holistic customer view, you deliver this type of fragmented experience. Delighting your customers requires building profiles that leverage a wide variety of data across multiple channels. With the Customer Profile Blueprint, you can get the entire customer record by analyzing all data points, not just a sub-set. Learn where, when, and how buyers are most likely to shop, and which offers and products will appeal to them.
We live in an age where smart companies can identify up to 10,000 customer segments with 50,000 attributes for every single customer. Actian’s Micro-Segmentation Blueprint gives you a granular view of each customer and the markets in which they live. Combine multiple data sources, such as CRM, transactional data, social media, Web, call center, and marketing campaign responses, to increase conversions. Rapidly correlate new segmentation areas to maintain a competitive advantage.
A customer’s value to you ebbs and flows, making it difficult to quantify a lifetime value. The Customer Lifetime Value Blueprint helps you distinguish and focus on high-value customers. Unlimited data and unconstrained analytics allow you to quantify the current and forecasted value of your customers across a range of products, segments, and time periods. This allows you to build focused campaigns and increase wallet share. Gain a clear, overall customer picture by combining varied sets of data with in-depth analytics to discover near- and long-term value and the best ways to maximize interactions.
Predicting customer behavior is one thing. Influencing behavior moves businesses into another realm altogether. Actian’s Next Best Action Blueprint allows you to offer the perfect product to a specific customer at the right time. Personalize recommendations using unlimited data from multiple sources. Apply the most sophisticated analytics for pinpoint accuracy. Offer customers what they want, when they want it, thereby increasing satisfaction levels.
Your customers don’t want to receive irrelevant offers any more than you want to waste marketing dollars. With the Actian Campaign Optimization Blueprint, you can build, test, and deploy improved campaigns with rapid succession. Access unlimited data and unconstrained analytics to incorporate social media and competitor Web sites. Adapt quickly to changes in the market and customer base. Design innovative marketing campaigns to maintain a competitive advantage.
Losing a customer is more expensive than acquiring one, but how do you know when a customer might leave and if he’s worth keeping? With the Churn Analysis Blueprint, you can move from reacting to preventing customer churn. World-class analytical speed and efficiency exponentially increase the accuracy of churn predictions by combining traditional datasets with call center text logs, past marketing and campaign response data, competitive offers, and social media data. Craft retention offers that allow you to retain your high-value customers while removing your unprofitable ones.
In the past, if a retailer wanted to understand customer purchase behavior, they had to conduct a survey, focus group, or, in many cases, guess. Today, they use market basket analysis to gain that insight. Yet most companies have to settle for using a fraction of their historical receipt data, which can lead to missed critical patterns and learnings. The Market Basket Analysis Blueprint accurately uncovers your most profitable product groupings at any level of detail. Uncover traffic drivers, build new promotions, and optimize pricing to drive basket profitability. Identify cross- and up-sell opportunities that increase wallet share.