Customer Analytics

Delight your customers with next generation analytics. Jump start your journey with the Actian Customer Analytics Blueprints.

The Actian Clear Path Program

Next-generation customer analytics can accelerate your business growth and incrementally propel you beyond your competitors. But where do you start? How can you infuse analytics into your customer engagements to increase interactions, deliver personalized experiences, and automate real-time business decisions to increase wallet share? The Actian Clear Path Program will show you how. Clear Path delivers analytics blueprints that give you a roadmap to address your specific big data business challenges. The program equips you with proven methodologies and pre-built workflows that accelerate and clarify business actions as you move along the analytics discovery trail.

Actian Analytics Blueprints provide:
  • Validated approaches based on real-world engagements
  • Advanced analytics across all data sets
  • Deeper analysis with better accuracy

Actian is leading the way for faster time to value, increased accuracy, and deeper discovery with a set of seven Customer Analytics Blueprints: Customer Profile, Micro-Segmentation, Customer Lifetime Value, Next Best Action, Campaign Optimization, Churn Analysis, and Market Basket Analysis.

Each Customer Analytics Blueprint consists of:
  • A downloadable diagram that lays out the methodology for tackling pressing analytics challenges
  • A shareable workflow you can use with your own data
  • An in-person workshop with data scientists from Actian’s Analytics Center Of Excellence to customize the blueprints for your specific customer analytics challenges and data sets

Analytics Workshops

If you would like to request an analytics workshop to see how Actian Blueprints can be customized specifically to your business, please contact us at: analytics@actian.com

Whitepaper Video

Customer Profile

Create A 360⁰ View

There’s nothing more frustrating than calling a support line and repeating your problem to three different people at the same company. When you lack a holistic customer view, you deliver this type of fragmented experience. Delighting your customers requires building profiles that leverage a wide variety of data across multiple channels. With the Customer Profile Blueprint, you can get the entire customer record by analyzing all data points, not just a sub-set. Learn where, when, and how buyers are most likely to shop, and which offers and products will appeal to them.

Benefits

  • Know your customers better than any competitor can
  • Boost campaign revenue
  • Increase customer satisfaction and loyalty
  • Predict and affect customer behavior
Download Brief Request Workshop

Customer Profile

Micro-Segmentation

Microsegmentation

One-to-One Market Analysis

We live in an age where smart companies can identify up to 10,000 customer segments with 50,000 attributes for every single customer. Actian’s Micro-Segmentation Blueprint gives you a granular view of each customer and the markets in which they live. Combine multiple data sources, such as CRM, transactional data, social media, Web, call center, and marketing campaign responses, to increase conversions. Rapidly correlate new segmentation areas to maintain a competitive advantage.

Benefits

  • Create true customer engagement that is satisfying and sustained
  • Build a better customer experience with personalized touches
  • Maximize return on marketing investment
  • Increase conversions to drive revenue
Download Brief Request Workshop

Customer Lifetime Value

Discover High-Value Customers

A customer’s value to you ebbs and flows, making it difficult to quantify a lifetime value. The Customer Lifetime Value Blueprint helps you distinguish and focus on high-value customers. Unlimited data and unconstrained analytics allow you to quantify the current and forecasted value of your customers across a range of products, segments, and time periods. This allows you to build focused campaigns and increase wallet share. Gain a clear, overall customer picture by combining varied sets of data with in-depth analytics to discover near- and long-term value and the best ways to maximize interactions.

 Benefits

  • Develop long- and short-range relationship goals
  • Rank high- to low-value customers
  • Ascertain customer intent to repurchase
  • Design relevant marquis customer programs
Download Brief Request Workshop

Customer Lifetime Value

Next Best Action

Next Best Action

Influence Customer Decisions

Predicting customer behavior is one thing. Influencing behavior moves businesses into another realm altogether. Actian’s Next Best Action Blueprint allows you to offer the perfect product to a specific customer at the right time. Personalize recommendations using unlimited data from multiple sources. Apply the most sophisticated analytics for pinpoint accuracy. Offer customers what they want, when they want it, thereby increasing satisfaction levels.

Benefits

  • Improve sales through customer loyalty
  • Improve supply chain management
  • Create specific campaigns for increased revenues
  • Optimize outbound marketing / inbound responses
Download Brief Request Workshop

Campaign Optimization

Refine Campaign Performance

Your customers don’t want to receive irrelevant offers any more than you want to waste marketing dollars. With the Actian Campaign Optimization Blueprint, you can build, test, and deploy improved campaigns with rapid succession. Access unlimited data and unconstrained analytics to incorporate social media and competitor Web sites. Adapt quickly to changes in the market and customer base. Design innovative marketing campaigns to maintain a competitive advantage.

Benefits

  • Minimize campaign costs, increase campaign revenue
  • Improve customer sat / loyalty
  • Optimize outbound marketing with targeted customer list
  • Improve supply chain management
Download Brief Request Workshop

Campaign Optimization

Churn Analysis

Churn Analysis

Prevent Customers from Leaving

Losing a customer is more expensive than acquiring one, but how do you know when a customer might leave and if he’s worth keeping? With the Churn Analysis Blueprint, you can move from reacting to preventing customer churn. World-class analytical speed and efficiency exponentially increase the accuracy of churn predictions by combining traditional datasets with call center text logs, past marketing and campaign response data, competitive offers, and social media data. Craft retention offers that allow you to retain your high-value customers while removing your unprofitable ones.

Benefits

  • Retain high-value customers
  • Offload unprofitable customers onto your competitors
  • Identify churn triggers and events
  • Assess individual customer profitability
Download Brief Request Workshop

Market Basket Analysis

Uncover Hidden Profitability

In the past, if a retailer wanted to understand customer purchase behavior, they had to conduct a survey, focus group, or, in many cases, guess. Today, they use market basket analysis to gain that insight. Yet most companies have to settle for using a fraction of their historical receipt data, which can lead to missed critical patterns and learnings. The Market Basket Analysis Blueprint accurately uncovers your most profitable product groupings at any level of detail. Uncover traffic drivers, build new promotions, and optimize pricing to drive basket profitability. Identify cross- and up-sell opportunities that increase wallet share.

Benefits

  • Create new pricing models that drive basket profitability
  • Improve shelf optimization
  • Uncover purchase triggers to increase retail revenue
  • Design breakthrough loyalty programs and promotions
Download Brief Request Workshop

Market Basket Analysis

Contact Us