Actian and Michael Kim win with data
Actian is proud to partner with one of golf’s most analytically driven players to champion trusted, governed data, on the course and in the enterprise.
PGA TOUR winner Michael Kim and Actian share the same philosophy: when you respect the rules and trust the data, you can win at the highest level. Together, we’re showing how governed, high-quality data turns pressure into performance excellence.
Meet Michael Kim: Driven by Data. Proven on the Course.
Michael is one of the most data-literate and analytically transparent athletes on the PGA TOUR. A PGA TOUR winner and Haskins Award recipient, Michael has earned a reputation for rebuilding his game through “the process,” which is a relentless focus on data, feedback, and iteration.
Beyond his victories at the 2018 John Deere Classic and 2025 FedEx French Open, he’s known for candid, technical breakdowns on social media where he openly shares how he uses metrics like strokes gained, ball speed, and dispersion, levering statistics to refine every aspect of his performance.
For Michael, data isn’t a highlight reel. It’s the operating system of his game.
Governing the Game: From Rules to Data Outcomes
Golf is defined by rules, such as out-of-bounds stakes, hazard lines, drop zones, and penalties for non-compliance. Michael knows that respecting these rules is the only way to compete while maintaining the integrity of every scorecard.
Modern enterprises face the same reality with regulations, internal policies, and governance standards.
When the data feeding your models is incomplete, inconsistent, or poorly governed, even the most sophisticated AI can give you the output. The only way to trust AI outcomes is to trust the data behind every prediction, recommendation, and automated action.
With Actian, governance isn’t an obstacle. It’s your competitive advantage.
Trusted Data Creates Champions
On the course, myriad variables influence every shot. This includes wind, lie, turf, and swing path. Michael relies on clean, accurate data to make the right choice under pressure.
In your enterprise, variables also change, such as new AI initiatives, evolving regulations, and emerging data sources. To perform at a championship level, you need the same confidence Michael has when he stands over a must-make putt.
Golf has rules and etiquette. Your data needs them, too. With Actian, you don’t just hope your data will hold up under pressure. You know it will.
Why Actian Chose Michael Kim
Our partnership is about more than a logo on a shirt. Actian and Michael share a core belief that trusted data, applied with discipline, lead to desired outcomes.
Michael shows what’s possible when you trust the data. Actian helps you do the same. You can power AI agents and other use cases with data that’s accurate, compliant, and explainable.
