A Day in the Life of a Marketing Operations Specialist

My day begins early, fueled by a strong cup of coffee, a protein smoothie, and a quick glance at the day’s agenda. As a marketing operations specialist, my role revolves around leveraging data to drive strategic decisions to improve our marketing efforts. I need a holistic, cross-channel view across the entire global marketing organization. I also need to be able to trust my data, having the confidence to know that it’s giving me the most accurate and up-to-date information.

The first task is usually a review of content performance metrics. This morning, I’m diving into the performance of content we created to support the new Actian Zen 16.0 launch. I not only need to be able to slice and dice content metrics such as views, clicks, and scroll depth, but I also have to be able to layer in lead acquisition information to see if I can attribute any new leads to the launch content. To do this effectively, I need de-siloed, integrated data that I can trust, so having a platform that allows me to connect a multitude of sources together is imperative.

Using Real-Time Dashboard to Spot Trends

Mid-morning is typically spent in a strategy meeting with the marketing team. For example, today I pulled up and shared real-time dashboards to present the latest performance trends and customer behaviors. We discussed optimizing our current launch efforts and brainstormed new strategies based on the data-driven insights I presented to make informed decisions that optimize our marketing efforts and resources.

By lunchtime, it’s time to step away from my computer, grab another cup of coffee, and have lunch. Knowing that my data is being integrated, stored, and managed, and dashboards are up to date allows me to feel good about taking 15 minutes to myself, sitting outside, and playing with my cat.

The afternoon is dedicated to taking a deeper dive into campaign content performance. I look through a number of sources to understand how content performs in various markets and channels. This segmentation helps tailor our messaging for upcoming campaigns, ensuring that we target the right audience.

The Need for Trusted, Easy-to-Use Data

Actian Produkte spielen eine zentrale Rolle in meiner täglichen Arbeit. Die Actian Data Platform ermöglicht es mir, alle meine Marketingdaten in einem einzigen Datensatz in einem Warehouse zu vereinen, das für einfaches, codeloses Reporting und Analysen ausgelegt ist. Außerdem ist es durch die vorgefertigten Marketing-Konnektoren und APIs zu Marketing-Datenquellen eine Selbstbedienung möglich, so dass ich nicht warten oder mich auf die IT verlassen muss, um die Erkenntnisse zu erhalten, die ich brauche. Am wichtigsten ist jedoch, dass ich dank der nativen Datenqualitätsregeln nicht befürchten muss, dass ich veraltete oder doppelte Daten bekomme. Die für mich wichtigen Dashboards sind zuverlässig und funktionieren wie erwartet.

Reliable Tools are a Marketer’s Best Friend

Wrapping up my day, I feel confident that the Actian Data Platform has empowered me and others across our global marketing team to make informed decisions and optimize our marketing strategies effectively. With its efficiency and reliability, the Actian Data Platform is an indispensable tool in my daily workflow, driving better outcomes for our marketing initiatives.

Customers are using our products for similar use cases. Learn about how the AA uses the Actian Data Platform to make split-second decisions to deliver faster results to their customers.

About Savannah Bruggeman

Savannah Bruggeman is a Marketing Operations Specialist at Actian, bringing a data-driven mindset to campaign optimization. A recent Loyola University Chicago graduate, Savannah has quickly integrated fresh ideas into Actian's marketing processes. She specializes in marketing tech, analytics, and streamlining lead generation workflows. Her blog contributions cover marketing automation, lead management, and performance tracking. Explore her articles for actionable insights on driving marketing ROI.