Sanoma Media Finland turns to Actian for data intelligence
Unifying media data and empowering employees with the Actian Data Intelligence Platform.
About Sanoma
Sanoma Media Finland is the nation’s leading media company, with extensive reach across print, TV, radio, and digital platforms. Operating in a highly data-driven environment, Sanoma delivers relevant content to diverse audiences and trusted insights to advertisers. The company’s mission focuses on innovation, competitiveness, and effective service through data-driven decisions.
Challenge
Sanoma’s data was siloed across departments, lacked clear ownership, and had inconsistent definitions, resulting in reduced collaboration and limited access. The complex IT environment created integration and documentation issues.
Solution
Sanoma implemented the Actian Data Intelligence Platform, automating metadata integration across all systems. The platform fostered data transparency, easy access, and adoption for all employees.
Outcome
Implementing the Actian Data Intelligence Platform allowed Sanoma to:
- Break down data silos for better collaboration and accountability.
- Enhance transparency to enable users to easily find and trust data.
- Empower more employees to use data in their work.
- Align departments with shared definitions and concepts.
- Enable innovation with a unified, reliable data foundation.
Sanoma now informs and serves nearly all of Finland through efficient, data-driven operations.
As the leading Finnish media company, it is important that we deliver relevant content to our audiences and trusted insights to our advertisers. Actian Data Intelligence Platform enables us to find and access data across our organization, enabling us to remain competitive, innovate, and effectively serve audiences and advertisers.
