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Tagged Posts: Data Integration

Introducing DataConnect 12.2
  • August 1, 2023

Introducing DataConnect 12.2

We are pleased to announce the general availability of DataConnect 12.2. This release furthers our commitment to making it easy for our integration customers to connect, transform, and analyze data. With this release, customers will now have a faster path to the cloud using the Actian Data Platform to deploy existing integrations to cloud-based…

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Data Analytics For Supply Chain Managers
  • March 17, 2023

Data Analytics for Supply Chain Managers

If you haven’t already seen Astrid Eira’s article in FinancesOnline, “14 Supply Chain Trends for 2022/2023: New Predictions To Watch Out For”, I highly recommend it for insights into current supply chain developments and challenges. Eira identifies analytics as the top technology priority in the supply chain industry, with 62% of organizations reporting limited…

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Embracing Customer Profiling And Data Management
  • February 23, 2023

Embracing Customer Profiling and Data Management

Defining exceptional service  Organizations always aim to give their customers the best experiences. There are several interpretations of what constitutes good and excellent service, and sometimes these terms are used interchangeably. However, many companies fail to achieve exceptional service because they do not understand their customers.   Delivering any level of service requires that we…

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9 Essential Blog Articles To Help You Know Your Customer Better
  • February 21, 2023

9 Essential Blog Articles to Help You Know Your Customer Better

Competition for customers is more intense than ever. And landing customers is only half the battle. Keeping them happy is the other half. Creating customers for life entails nurturing relationships and predicting changing needs, or risk losing customers to competitors.  Innovative marketers understand the importance of knowing their customers so they can meet their…

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Make Your Marketing Campaigns More Successful This New Year
  • December 16, 2022

Make Your Marketing Campaigns More Successful This New Year

The key to a successful marketing campaign is to reach customers at the right place, at the right time, with the right message. Traditional market segmentation used in campaigns aggregates prospective buyers into groups with common needs. Marketers hope that customers in the same segment will respond similarly to a marketing promotion. But will…

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The Relationship Of Customer Experience And Cloud Data Integration, Explained
  • November 16, 2022

The Relationship of Customer Experience and Cloud Data Integration, Explained

With a myriad of customer experience (CX) tools available today, enterprises are flooded with options when it comes to the services they use to interact with customers. The challenge for businesses is sifting through the many data silos that these tools create. While CX tools are helpful for efficiency, they can create organizational blind…

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How To Get More Out Of Your Data Integration Strategy
  • September 26, 2022

How to Get More Out of your Data Integration Strategy

Conceptually, data integration sounds like a simple task: taking data from multiple sources and combining them to help inform business decision-making. This idea has existed since enterprises have been using datasets. However, as data continues exploding in both volume and complexity, enterprises can no longer rely on manual integration processes. Instead, they must use…

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Six Essential Data Preparation Steps For Analytics
  • July 28, 2021

Six Essential Data Preparation Steps for Analytics

Abraham Lincoln might easily have been discussing data preparation steps for analytics when he said, “If I had 8 hours to chop down a tree, I would spend 6 sharpening my axe.”  Spending 75% of the allotted time on preparation may seem like a lot. But in fact, most industry observers report that data…

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From Data Management To Decision Making For Empowerment
  • January 28, 2021

From Data Management to Decision Making for Empowerment

Everyone in an organization makes decisions every day. They go through the process of identifying that a decision needs to be made, then gather data and relevant information from various sources to identify the choices that they can make. By Analyzing the data and other considerations based on their experience, they can make a…

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Innovation And The Power Of Data
  • December 15, 2020

Innovation and the Power of Data

What is innovation? Innovation is doing something new that does not currently exist or something new that improves efficiency, effectiveness, cost, and/or creates a competitive advantage. A new method, process, product, or service can be considered an innovation. This also includes the integration of different markets with the utilization of a new product that…

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Embracing Customer Profiling And Data Management
  • January 18, 2023

Embracing Customer Profiling and Data Management

Defining Exceptional Service  Organizations always aim to give their customers the best experiences. There are several interpretations of what constitutes good and excellent service, and sometimes these terms are used interchangeably. However, many companies fail at achieving exceptional service because they do not understand their customers.  Delivering any level of service requires that we…

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System Thinking To Run, Grow, And Transform The Business
  • December 11, 2020

System Thinking to Run, Grow, and Transform the Business

Systems thinking and the organization There are many ways to describe system thinking. We can say system thinking is a way of viewing or thinking about a system in terms of structure, patterns, cycles, and data exchanges. System thinking can also be thought of as a way of integrating a person into organizational flows…

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Why Do You Need A Data Hub?
  • July 13, 2020

Why do you need a Data Hub?

Are you still doing point-to-point integrations between your IT applications?  If you are, please stop.  It makes life difficult for your IT support staff, increases your overhead costs, and makes it harder for you to be agile and to evolve your integrations as business needs change.  Instead, consider whether this is the right time…

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