Features
Acquire the right customers
Unify data across your marketing technology (MarTech) stack to optimize and accelerate customer acquisition.
Reduce churn
Gain a deeper understanding of customers to improve engagement and improve total customer value.
Expand revenue opportunities
Maximize your total customer value by leveraging data-driven insights to optimize campaign performance.
Five tips for extracting more ROI from your CRM and MarTech stacks
Are you still extracting data from your CRM and marketing tools to try and get a full picture of your buyer and customer journey? You’re not alone. Most analysts spend 70% of their time finding and cleaning data. Check out our blog to see how the Actian Data Platform can help accelerate your time to insights.
Gain real-time insight across silos
- Unify CRM and integrate across your marketing technology (MarTech) stack to get a 360-degree view.
- Clean your CRM and MarTech data and track quality.
- Micro-segment your customer base to better target.
- Enable your business analyst (sales operations, marketing operations, etc.) to optimize campaigns.
Access, enrich & act on data from day one
- The Actian Data Platform includes integration and analytics.
- Self-service drag & drop data loading.
- 1000s of connections to Customer 360 apps.
- Streaming and batch data.
- Hybrid on-premise and multi-cloud customer data access.
Deliver the right message to the right customer at the right time
- Unify CRM and integrate across your marketing technology (MarTech) stack to get a 360-degree view.
- Clean your CRM and MarTech data and track quality.
- Micro-segment your customer base to better target.
- Enable your business analyst (sales operations, marketing operations, etc.) to optimize campaigns.
Expand revenue opportunities with data-driven insights
- Analyze across silos to understand account and revenue opportunities.
- Determine where to upsell and cross-sell products and services.
- Run market basket analysis to deliver next-best offers across more data sources to improve accuracy.
Reduce churn and grow delight your customers
- Understand your customer & prospect journey.
- Develop and track account and customer scoring.
- Build a deeper understanding of customer behavior and identify advocates.
- Understand customer loyalty program efficacy and offer response.
- Provide C-level dashboards and insights directly to your executives.