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REVENUE OPTIMIZATION

Connect Silos
Unify Customer Data
Optimize Revenue

Avalanche Customer Data Analytics Hub

Acquiring – and keeping – customers isn’t easy. With Actian’s Avalanche Revenue Optimization Solution, you can access powerful insights that help you better understand your buyers and create customers for life. Deliver accurate, actionable, comprehensive, and timely information to all of your business users – at a fraction of the time and cost of other data analytics platforms.

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Acquire the right customers

Unify data across your marketing technology (MarTech) stack to optimize and accelerate customer acquisition.

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Reduce Churn

Gain a deeper understanding of customers to improve engagement and improve total customer value.

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Expand revenue opportunities

Maximize your total customer value by leveraging data-driven insights to optimize campaign performance.

Five Tips for Extracting More ROI Your CRM and MarTech Stacks

Are you still extracting data from your CRM and Marketing tools to try and get a full picture of your buyer and customer journey? You’re not alone. Most analysts spend 70% of their time finding and cleaning data. Check out our blog to see how Avalanche can help accelerate your time to insights.

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Business Teams Can't Connect the Dots
kiabi

Our business users can now analyze all our markdowns, and with a much finer granularity. They can drill down and gain insights into sales and marketing performance that weren’t available before.”

Jean-Francois Rompais, Head of IT Architecture, Kiabi

Read the Story

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Gain Real-Time Insight Across Silos

  • Unify CRM and integrate across your marketing technology (Martech) stack to get a 360 degree view
  • Clean your CRM and Martech data and track quality
  • Micro segment your customer base to better target
  • Enable your business analyst (sales operations, marketing operations, etc.) to optimize campaigns

Access, Enrich & Act on data – Day One

  • Actian single cloud data platform includes Integration and Analytics
  • Self-service drag & drop data loading
  • 1000s of connections to Customer 360 apps
  • Streaming and batch data
  • Hybrid On-Premise and Multi-cloud customer data access
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Deliver the right message to the right customer – at the right time.

  • Unify CRM and integrate across your marketing technology (Martech) stack to get a 360degree view
  • Clean your CRM and Martech data and track quality
  • Micro segment your customer base to better target
  • Enable your business analyst (sales operations, marketing operations, etc.) to optimize campaigns

Expand revenue opportunities with data driven insights.

  • Analyze across silos to understand account and revenue opportunities
  • Determine where to upsell and cross-sell products and services
  • Run Market Basket Analysis to deliver next best offers across more data sources to improve accuracy
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Reduce churn and grow delight your customers.

  • Understand your Customer & Prospect Journey
  • Develop and track account and customer scoring
  • Build a deeper understanding of customer behavior and identify advocates
  • Understand customer loyalty program efficacy and offer response
  • Provide C-level dashboards and insights directly to your executives
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