Data Analytics

Prioritizing a Customer Experience Strategy for Business Growth

Teresa Wingfield

September 20, 2022

Man reviewing the opinions of his clients to understand and improve the customer experience

It’s no longer a question if business leaders must understand their customers and be able to identify where they are navigating in their technology journey. Creating a solid CX is not a luxury, but an essential practice for ambitious businesses that want to connect with their customers in meaningful ways – and this starts with learning, and trying to understand the many dimensions of their customers.

In a digital-first world, data is widely available to businesses looking to improve their CX, and every interaction a customer has helped to paint a full, 360-degree picture of who they are. Stitching together this picture takes effort, research, and great diligence – and when done right, the rewards of building a deeper view of who these people are help businesses make the connection in more humanly, tailored ways.

A strong CX approach informs the frame of thought and strategic approach used to build out retention and growth strategies. It is worth addressing what CX is, why it’s important, and to how to work through the hurdles of creating an exceptional CX.

What is CX?

“Customer experience” may sound like a broad, ambiguous and simple concept, but it is important to understand the purpose that it serves. In an enterprise, businesses use CX to engage with their customers throughout the buyer journey. The experience and means of delivering CX is more than just having touchpoints with multiple business teams – including marketing and sales, customer service and UX.

CX embodies a curiosity to truly understand customers. In a business context, we often overuse the word, which can diminish the humanity of building a customer connection. Who are our customers and what do they need? What are they thinking about? What would a moment in time in their professional or personal life look like? How do our customers engage with our business – and what will we as a business do to make these connections possible? What will we do to keep learning about them? How will we make their experiences memorable and build their trust in us? Questions like these are just the beginning – but a significant start.

CX is not focused squarely on customer actions, as it also takes feelings and emotions into account to paint the full picture. Each interaction offers businesses the opportunity to learn more about their customers: their buyer personality, behavior, recurring trend on actions they take, and how they make decisions. All these things help to improve the experience for the customer.

A strong CX strategy is a vital goal to keep on top of mind for organizations looking to grow, and those efforts require steady effort, and creative ways to deliver on actions and test ideas for the sake of learning more about their customers (and prospects). As a result, siloed data that does not provide a holistic look at customers can sink a CX strategy before it even begins.

What Holds Back Positive CX?

One of the biggest barriers to an effective CX strategy is disparate data siloed across departments. Legacy CRM systems and data warehouses are ill-equipped to handle the vast amounts of new data generated daily to create a picture of the buyer persona.

CX managers need real-time access to data so that they can identify and search for touchpoints along the customer journey in any given moment. Customer profiles built on diversified data can come from any number of channels. With data that’s siloed across the organization, those channels may be hard to access, or completely inaccessible.

Another common hurdle with CX efforts is not being able to view all the data in one place. Having the data alone will not improve CX; it is how that data is analyzed, and how those insights are unlocked from one central location. When pulling from multiple data sources, if data can be viewed under a single pane, one can have an expanded view. Without that crucial aggregation, analytics tools will miss data and will not be able to convert it into actionable insights.

Painting the Whole Picture

Taking a 360-degree view of the customer and using data from multiple sources is one of the best ways to boost CX. Using data to create actionable steps will require businesses to have a cloud data platform that offers more than a view of the customer and data – it must help businesses have the right tools and capabilities in place to capture a full snapshot of their customers.

Platforms like the Actian Data Platform dive deep in the realm of analytics and open new data sets for marketers and other CX teams to analyze and turn into a 360-degree view. The Actian Data Platform helps businesses understand where their customers are now, and where they are going in the future by using analytics to interpret feedback. The platform also uses customer sentiment, helping businesses form a more thorough view of what their customers may need and feel.

Here at Actian, we are committed to providing integrated, 360-degree customer data that gives businesses the opportunity to have a comprehensive insight into who the customer is and how to reach the customer. Ambitious organizations that incorporate customer empathy in their business and prioritize a memorable CX experiences will come out ahead in capturing the hearts and minds of their customers.

Read all about the Actian Data Platform and how it delivers a personalized, consistent CX.

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About Teresa Wingfield

Teresa Wingfield is Director of Product Marketing at Actian, driving awareness of the Actian Data Platform's integration, management, and analytics capabilities. She brings 20+ years in analytics, security, and cloud solutions marketing at industry leaders such as Cisco, McAfee, and VMware. Teresa focuses on helping customers achieve new levels of innovation and revenue with data. On the Actian blog, Teresa highlights the value of analytics-driven solutions in multiple verticals. Check her posts for real-world transformation stories.
Data Platform

The Value of a 360-Degree Customer View

Traci Curran

September 15, 2022

Image of a dark blue network of people profiles giving an example of 360-degree customer view

Embracing changes in customer demands is an essential quality of a forward-thinking enterprise. Customer demands are always evolving, and the past few years have turned consumer behavior on its head, making agility the biggest competitive differentiator. So how are companies supposed to keep up with customer preferences?

Determining what behavior will become long-term shifts depends heavily on consumers’ openness to embracing new experiences versus reverting to pre-pandemic behaviors. As more customers increasingly expect a real-time, personalized, data-driven experience, companies are realizing they must prioritize building and nurturing more purposeful relationships with customers in order to set themselves apart competitively. In fact, our recent report with 451 Research reveals that nearly 84% of respondents believe transforming to a real-time enterprise is important to meet customer demands. With a 360-degree view of the customer, business leaders can stay apprised of changing behaviors and ensure that the same truth is accessible to everyone in the company.

The Benefits of a Holistic 360-Degree Customer View

As consumer behavior changed alongside the pandemic, our report with 451 Research shows that 81% of businesses believe generating a 360-degree view of the customer to understand intent and context will have a high impact over the next two years.

Achieving a holistic view can provide numerous benefits in this data-driven customer experience economy, such as:

  • Customer Loyalty: Most customers prefer to buy from a business that caters to them. Predicting their needs and tailoring the experience will help build customer loyalty and more trust over time.
  • Improving ROI: Using data aggregated in the 360-degree view can help your business make more purposeful touchpoints with customers. Knowing their preferences and general behavior will also help improve marketing campaigns, thereby increasing the bottom line.
  • Collaboration Across Departments: Sharing the same customer view across departments can help teams communicate with each other more effectively so that they can work collaboratively on the customer efforts that matter. From sales and marketing initiatives to nurturing campaigns – collaboration is key.

To reach these goals and enjoy their benefits, companies must aggregate data from a variety of touchpoints that consumers use to interact with the business and make purchases, cataloging and interpreting that data for insights. However, many businesses find it challenging to harvest data.

Barriers to Entry

There is an insurmountable amount of data that flows through touchpoints and events that companies collect and analyze across public cloud, private cloud, and on-premises infrastructure. Collecting, managing, and making sense of this data is critical to understanding the complete customer profile. However, our research reveals that roughly one-third of organizations (32%) say they have 7+ silos of customer data. If data is that siloed, it is challenging to aggregate and understand all of the data points needed to achieve a unified customer view.

For many IT departments, it is difficult to conceptualize the amount of data points that must be considered when aggregating the data needed for a modern, 360-degree view. As businesses innovate and improve their infrastructure and AI/ML applications, learning how to harness this data is more important than ever to truly capture the potential of these innovations.

Achieving a 360-Degree Customer View

Harnessing the power of data is necessary for any company that wants to personalize its customer experience using a 360-degree view. Businesses must consider all tools, processes, and data from start to finish. This helps maintain a storehouse of all knowledge of customer behaviors and preferences to tailor the experience for each customer. Additionally, businesses must capture, analyze, and actualize the information they collect, including recognizing patterns and solving problems at scale. Once achieved, a 360-degree view of the customer will help businesses anticipate customer needs, personalize experiences, and stay ahead of competitors.

The Actian Data Platform with its Customer 360 Real-time Analytics solution runs on AWS, Azure, and Google Cloud platforms. Data can be migrated easily to the Actian Data Platform , enabling users to stay connected to tools they use to analyze and visualize Customer 360 data.

For more information, please read about Actian’s Customer 360 real-time analytics solution, view the solution brochure or download the Actian Customer 360 eBook.

Traci Curran headshot

About Traci Curran

Traci Curran is Director of Product Marketing at Actian, focusing on the Actian Data Platform. With 20+ years in tech marketing, Traci has led launches at startups and established enterprises like CloudBolt Software. She specializes in communicating how digital transformation and cloud technologies drive competitive advantage. Traci's articles on the Actian blog demonstrate how to leverage the Data Platform for agile innovation. Explore her posts to accelerate your data initiatives.
Data Intelligence

What is Data Intelligence?

Actian Corporation

September 15, 2022

Data Intelligence

The term Data Intelligence refers to all the methods and processes that contribute to the collection and analysis of data to identify key trends that can be used to understand a market or ecosystem. In other words, Data Intelligence consists of refining a large volume of raw data to turn it into exploitable and valuable information.

In this article, you will discover all you need to know about Data Intelligence, from its definition to the advantages it can bring to your company.

Understanding Data Intelligence

Companies undergoing a digital transformation collect and generate large volumes of data. This data from different sources (sometimes third-party data sources) is important to collect and essential to classify, understand, analyze, and thus enhance. This is the very definition of Data Intelligence. This discipline, which is part of Data Science, aims to identify, via raw data, value-added information likely to facilitate decision-making in an organization.

The raw data collected must be considered a precious resource that must be transformed and refined to reveal all its subtlety. Like a diamond in the rough that needs to be cut, Data Intelligence reveals the information to be extracted from the data. Data Intelligence can, for instance, be used to identify growth or development opportunities for a company, predict the impact of economic changes on an ecosystem, or get ahead of competitors regarding new market trends.

Considered a strategic asset to gain operational efficiency, Data Intelligence cannot (and should not!) be confused with Business Intelligence.

What are the Differences Between Data Intelligence and Business Intelligence?

Regarding Data, disciplines sometimes tend to overlap and tangle in their names and vocations. For example, we often mistake Data Intelligence with Business Intelligence, which has very different goals. Indeed, Data Intelligence aims to create the conditions for structuring data assets with a view to subsequent exploitation. Business Intelligence, on the other hand, is a process that adds value to data once it has been refined by Data Intelligence.

To summarize, Data Intelligence contributes to organizing the available information within the company, and Business Intelligence organizes the company’s activity according to the available information. Therefore, Data Intelligence is a discipline that is firmly oriented towards the elaboration of future strategies (to identify investment opportunities for example), whereas Business Intelligence is based on the understanding of operational processes.

In any case, Data Intelligence and Business Intelligence remain intrinsically linked because they both contribute to making your company’s decision-making processes more fluid.

The Company Objectives for Data Intelligence

Are you considering embarking on a Data Intelligence project? To do so, you need to set a clear roadmap and define clear company objectives. Data Intelligence allows you to analyze your organization’s performance and implement corrective measures where improvements can be made.

Because Data Intelligence relies on the analysis of a wide range of data, it allows for advanced correlations to create extremely fine-grained, in-depth analyses. For instance, if your company has a strong online presence, Data Intelligence will also allow you to understand and anticipate your customers’ behavior by exploiting navigation cookies.

Customer journey optimizations, conversion rate improvement…Data Intelligence allows you to save precious time. A reality that translates into a major competitive advantage.

What are the Benefits of Data Intelligence?

It’s in your best interest to leverage Data Intelligence to better leverage your data assets. Indeed, the first benefit of Data Intelligence is the acceleration of decision-making processes. Forget intuition and risky bets: decisions are based on real-time observations made and quality data.

Data Intelligence also means reducing your risk exposure so you can make decisions based on the knowledge you gain from your data. Less risk of error in strategic decisions also translates into better cost control. Data Intelligence helps identify duplicate data, and unnecessary steps in the analysis or decision-making processes that are detrimental to your company’s productivity.

Data Intelligence allows you to be both more effective and more efficient. Finally, it is a promise to take a step back from your business to identify tomorrow’s trends before your competitors do.

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About Actian Corporation

Actian empowers enterprises to confidently manage and govern data at scale. Actian data intelligence solutions help streamline complex data environments and accelerate the delivery of AI-ready data. Designed to be flexible, Actian solutions integrate seamlessly and perform reliably across on-premises, cloud, and hybrid environments. Learn more about Actian, the data division of HCLSoftware, at actian.com.
Data Analytics

Customer Data Analytics Tactics of 2022 and the Future

Traci Curran

September 13, 2022

Customer service agent surrounded by digital information and customer data analytics tactics

Customer relationship managers have the difficult task of knowing where customers are in their lifecycle and knowing exactly what their shifting needs are. With the first half of this year in the rearview mirror, now is an important time to take stock of customer data analytics priorities, and how far we’ve come since the beginning of the year.

In our joint webinar with Looker hosted earlier this year, we outlined what is new in the realm of customer data analytics, along with top priorities for data managers looking to simplify analytics initiatives and deliver better, personalized experiences to their customers in 2022. Now that the summer is wrapping up, let’s take a look at where we started the year and where we expect to be by the end of it.

Customer Data Analytics Today

“Customer data analytics” carries a broad-reaching definition. Businesses may leverage it to gather information about customers to better understand their audience demographics. Others may use it to find the exact moment a customer resides in the buying cycle. Organizations aiming to improve their analytics approach first need to define their goals, then they can work with the available data to inform the next steps and improve the customer experience.

Business agility increasingly depends on data-driven analysis to create a complete, 360-degree view of customers and the best way to reach them. This means businesses need easy access to fresh and diverse data to help them create a full picture of their customers.

This need aligns with the initiatives cited at the onset of 2022 by IT leaders as their top priorities – enhancing analytics and business intelligence efforts and improving data integration. The need for improved analytics and integration has been ever-present since businesses began collecting and analyzing data on their customers. To create better experiences for their customers, businesses need to make the most of their data to develop a thorough understanding of customers and how to better serve them.

At the time of our webinar this past January, businesses outlined their top customer and marketing analytics data projects. These projects revolved around three key elements of customer marketing strategies: acquisition of new customers, retention of existing customers, and the expansion of data sources. For many, the top projects within those buckets were 1) to create a system of unified customer data 2) to improve know your customer (KYC) initiatives, and 3) to see overall advancements in the realm of customer analytics.

However, as the year has progressed, the focus in these areas has been refined and sharpened to pinpoint specific areas in which businesses can better integrate this data into their business intelligence efforts.

Improving for the Future

The initiatives outlined above are still top of mind for analytics teams looking to create better experiences for their customers, but a sharper focus on these areas is needed if organizations are going to up-level their analytic approach.

New research from Foundry uncovered that nearly 90% of IT decision-makers agree that the proper collection and analysis of data has the potential to significantly change how they do business over the next few years. Nearly half of those IT decision-makers say the improvement of customer insight and engagement is a key driver for data-driven initiatives. This signals the need for analytics tools to be integrated holistically throughout the business to ensure easy access to data across teams and departments.

A recent McKinsey survey found that customer care is the number one priority for businesses looking to establish better relationships with their consumers. Specifically, the goals for customer data analysis include retaining and developing talent and driving a smoother customer experience (CX), all while lowering costs and building more advanced analytic ecosystems.

Another pressing need for businesses is to overcome challenges to their own data initiatives. Foundry found that organizations are in serious need of many skillsets: analytics training, data management, data security, data integration, and business intelligence. Up-skilling and training employees is crucial, especially as talent shortages continue to ravage IT teams.

These new priorities may be daunting, but they are now mission-critical, as organizations are under more pressure than ever to understand and cater to customer preferences and purchasing behaviors.

Take a Real-Time Approach

To effectively leverage the data that exists within an enterprise, businesses need tools that can provide real-time analysis of customers, as well as a single source of truth for quick access to insights. The integration between Actian and Looker accomplishes this by providing IT teams with in-database architecture that offers real-time data insights from the Actian Data Platform, augmented by in-memory performance from Looker.

All data in The Actian Data Platform can be made available to users in a customized and user-friendly way, and data can be explored freely and quickly. Advanced Actian functionality can be directly leveraged in the LookML modeling layer, offering user-defined functions, as well as JSON querying.

Whether a business wants to improve the way they acquire customer data, or better integrate that data within their systems, it’s crucial they focus on the needs of their consumers to create superior experiences for them. In the second half of this year, all eyes will be on how businesses handle their customer data analytics, and those that can paint a 360-degree view of their target markets will be the best positioned as we head into 2023.

Traci Curran headshot

About Traci Curran

Traci Curran is Director of Product Marketing at Actian, focusing on the Actian Data Platform. With 20+ years in tech marketing, Traci has led launches at startups and established enterprises like CloudBolt Software. She specializes in communicating how digital transformation and cloud technologies drive competitive advantage. Traci's articles on the Actian blog demonstrate how to leverage the Data Platform for agile innovation. Explore her posts to accelerate your data initiatives.
Data Intelligence

What is Cloud Security?

Actian Corporation

September 12, 2022

cloud security

Cloud Security refers to the technologies, policies, controls, and services that protect data, applications, and infrastructure in the cloud from both internal and external threats.

Between essential protection and uncompromising lockdown, it is critical to find the best compromise between security practices and the flexibility that is essential for business productivity.

Business applications, data storage, complete virtual machines… Almost everything can be governed by Cloud Computing. According to forecasts and observations made by IDC, it appears that spending on cloud infrastructure will increase by 22% in 2022 compared to 2021. This means that it will exceed the $90 billion mark by the end of the calendar year. A record number as this is the highest annual growth rate since 2018! But the more our businesses become cloud-based, the more the issue of Cloud Security becomes a top priority.

However, behind a concept as vast and complex as Cloud Security, it must be understood that it is based on a set of strategies, technical means, and control solutions that ensure both the protection of data stored, the availability and reliability of applications and infrastructure services essential to the operation of the cloud.

Protection against external and internal threats and vulnerabilities, resilience, and resistance to cybersecurity issues, Cloud Security is a concept intrinsically linked to Cloud Computing.

Private, Public, Hybrid…Each Cloud Has its Own Security Challenges

To fully understand Cloud Security, we must first differentiate the types of Cloud Computing. Public clouds are hosted by third-party cloud service providers.

When you use a public cloud, you get a turnkey cloud and have no latitude to configure and administer it, and the services are fully managed by the cloud provider.

If, on the other hand, you move to a private cloud service, you have a more secure and potentially more customizable space.

Finally, hybrid cloud services combine the scalability of public clouds with the greater resource control of private clouds while offering lower pricing than private clouds.

In all cases, whether you choose a public, private or hybrid cloud service, it is critical to ensure Cloud Security.

Why is Cloud Security Important?

The more your company leverages the cloud, the more agile it becomes. Even better: the cloud enables small and medium-sized businesses to have the same tools and functionalities as very big companies. The downside is that the power at your disposal increases the cloud usage of your teams and, consequently, increases your exposure to threats that in the past only concerned larger companies.

That’s why Cloud Security is more important than ever. Unleashing usage and productivity through the cloud mechanically increases your dependency on the cloud.

Without the cloud, nothing is possible. Therefore, Cloud Security becomes a priority issue, especially when it comes to data protection. Preventing data leakage and theft is essential to maintaining your customers’ trust. Cloud Security, by guaranteeing data protection, makes it an element of trust between you and your customers.

The Challenges of Cloud Security

The availability of the cloud is a major issue for companies. In this context, the first challenge of Cloud Security is to guarantee maximum availability, particularly by protecting infrastructures from Denial of Service (DDoS) attacks. Analysis of traffic on cloud servers, and detection of suspicious packets, are all practices that are essential to Cloud Security. The fight against data breaches and by extension, against data loss, are two other prominent challenges of Cloud Security.

Finally, the last key challenge of Cloud Security is user identity verification. As employees become increasingly mobile, they connect to cloud services from anywhere in the world, making identity verification more and more complex. This is why multi-factor authentication is highly recommended by cloud players.

Anticipation, visibility, transparency, reactivity, and proactivity are the levers to be used on a daily basis to guarantee Cloud Security.

actian avatar logo

About Actian Corporation

Actian empowers enterprises to confidently manage and govern data at scale. Actian data intelligence solutions help streamline complex data environments and accelerate the delivery of AI-ready data. Designed to be flexible, Actian solutions integrate seamlessly and perform reliably across on-premises, cloud, and hybrid environments. Learn more about Actian, the data division of HCLSoftware, at actian.com.
Data Security

The State of Data Security Management in 2022

Traci Curran

September 8, 2022

Hand pointing to digital padlock signaling the importance of state of data security management in 2022

With the current threat landscape, securing information is a high priority for any business with a digital footprint. Cybersecurity threats like ransomware, spyware, phishing, and other malware attacks have become daily occurrences and are increasingly becoming more sophisticated, targeting the lifeblood of any business – its data.

The security of the enterprise is incumbent on the protection of all data associated with the business and user. As work-from-home setups have introduced a multitude of personal devices – such as cell phones, laptops, tablets, and wearables – into the working environment, users are exposed to more points of vulnerability. These devices are often unsecured and exposed to unwanted risk, making it easier for hackers to access valuable data that’s protected within the walls of the enterprise.

Navigating the choppy waters of cybersecurity is tricky. Data security management strategies are a must-have for businesses looking to keep their data safe, secure, and out of the hands of bad threat actors. To understand how to effectively deploy a data security management strategy, businesses must first have a firm grasp on what it is and what it entails.

Data Security Management, Explained

Simply put, data security management is the practice of ensuring that data, no matter its form, is protected. Each business must clearly define its data security program goals and communicate them broadly across the enterprise to ensure all teams know how to handle a cybersecurity event.

Data security acts as the safeguard of data while an organization is storing and using it. Data privacy is the practice of ensuring the data that is stored and used is compliant with standards set by regulatory bodies and internal policies. Security keeps data safe, while privacy ensures confidentiality.

Data security management practices protect users and organizations from unintentional mistakes or hackers that would corrupt or steal your precious resources. Before developing a new strategy, businesses must also understand the top challenges associated with data security, as well as the types of threats that currently exist.

Challenges, Risks, and Threats

Businesses must remember that risks and threats exist internally and externally. A recent report found that poor passwords or credential management, as well as misconfigured cloud data storage, are among the top causes of security breaches.

Having a complete view of where internal data flows in and out of an organization is challenging. Without that clear insight, there may be unintended ways that individuals and teams handle and protect their data. Without proper guidance as to how these systems work, there’s a risk of data mismanagement, creating security gaps where threat actors can attack.

This issue can be compounded by the risks of working from home on devices that aren’t sanctioned by IT teams and business leaders. When personal devices are introduced into the network, any vulnerability that already exists on the device is brought into the fold. This may include improperly using email or social media to share data, as well as the use of other unsanctioned applications, resulting in SaaS sprawl. Additionally, employees using a personal hotspot or public Wi-Fi can invite threats, as these are much less secure than corporate networks.

Another challenge with remote work is a workforce distributed across locations and devices. Monitoring how employees are using and interacting with data and ensuring that their data is safeguarded is critical. Organizations need to know where data is coming from, how it’s created, and how it’s being managed. Privacy issues are a concern if data is not being stored in a way that’s compliant with regulatory laws and internal policies.

Properly understanding the challenges and threats that exist can help a business chart a course towards building an adaptable and effective data security management system strategy.

Adapting Security for Your Enterprise

When building data security management, it’s crucial to know these are not one-size-fits-all solutions. There are many different types of data security management strategies that an organization can choose from based on the needs of the business. There are three strategies that your enterprise can examine:

  • Encryption Keys: Encryption keys transform data into unreadable formats via an algorithm that aids in designing services and can proactively prevent security attacks. Introducing various types of data encryption requires skilled data security measures from trained staff or trusted supplier partners. Taking this route is like holding onto a house key. If an encryption key is lost, its crucial to have a seconder holder of the key should the primary holder be unreachable.
  • Organizational Data Security Management: In this strategy, security roles are assigned to data stewards, administrators, product owners, developers, or other stakeholders. This practice creates a culture of security within the company and can help spread security knowledge-sharing across the organization.
  • Data Deletion, Erasure, and Destruction: The use of software to eradicate data deliberately and completely from a storage device (digital or physical) under the direction of the data owner, data steward, or governance team.

When deployed properly, these strategies can help any organization address the current threat where it lies and prevent the damage of cyberattacks before they can begin.

These challenges may seem daunting, but the risk of being exposed to a cyberattack is worth putting in the time, budget, and effort to secure and protect an organization’s data. Businesses should consider taking a full audit of the data that exists in the enterprise and learn how that data is being accessed by a workforce that works both on-site and remotely. An audit will also help create a comprehensive understanding of where potential security gaps live and where there are opportunities to mitigate those security risks. Once identified, businesses can communicate information security best practices and polices across the organization.

Traci Curran headshot

About Traci Curran

Traci Curran is Director of Product Marketing at Actian, focusing on the Actian Data Platform. With 20+ years in tech marketing, Traci has led launches at startups and established enterprises like CloudBolt Software. She specializes in communicating how digital transformation and cloud technologies drive competitive advantage. Traci's articles on the Actian blog demonstrate how to leverage the Data Platform for agile innovation. Explore her posts to accelerate your data initiatives.
Data Intelligence

7 Obstacles to Democratizing Data Access in an Organization

Anthony Corbeaux

September 7, 2022

7 Obstacles To Democratizing Data Access

Many organizations have the objective of becoming data-driven, i.e., basing their strategic decisions not on hunches or trends, but on accurate, reliable data and analysis. This implies a process of storing, documenting, and making available this data to make the most of it. If these companies equip themselves with modern tools to democratize access to data, they are faced with a multitude of difficulties that can slow down the process. This article is based on our experience with the Actian Data Intelligence Platform users from organizations of various sizes and sectors to describe 7 obstacles frequently encountered on the road to data democratization.

Tools are not Sufficient

Among the users of the Actian Data Intelligence Platform solutions, the democratization of data and the desire to switch to a data-driven decision-making model are, of course, major priorities. Moreover, access to the data of these organizations is partially democratized since they are all equipped with dedicated tools like data lakes and data labs. Naturally, the deployment of a Data Catalog in these companies is also an illustration of this, with the use of a unique platform capable of centralizing an entire data ecosystem that is shared with all employees.

These tools are essential building blocks for any data-driven approach, but they do not, on their own, make access to data more democratic. If we take a data catalog, for example, the tool becomes especially effective when it is used by the largest number of people in the organization. It is the multiplication of use cases and the documentation of data assets by as many employees as possible that allows the value of the company’s information to be unlocked. Everyone at their own level can then benefit from the work of their colleagues, a virtuous circle in short. To encourage this, a cultural change is necessary.

Shifting Corporate Culture

There is sometimes a lack of awareness of the value of the data available in the organization and a lack of commitment to the process of documenting and sharing data. The challenge lies in the use of the tools mentioned above, with data often remaining in silos between the different departments and teams. This mindset is even more difficult to change at the business level, whereas IT teams are culturally more aware and inclined to document and share data.

Governance units were created to promote this awareness, but the lack of legitimacy within the organization complicates their work of raising awareness of the central role of data for the company. In data mesh literature, it is recommended to federate/decentralize data governance. Business teams must be integrated into this process, at the risk of creating a language gap: governance teams must work with data owners, data engineers, data analysts, etc. The democratization of data access must involve both data producers and consumers.

The notion of changing the company’s mindset is a necessity to complement the tools in place to democratize data. Research published by Gartner shows that historically, organizations have evolved into a defensive culture of “never share, except” for good reasons to share it. The research institute insists on the need to switch to an “must share, except” philosophy. Tools (data lakes, data labs, data catalogs, etc.) are not enough to democratize data if they are not supported by this cultural shift.

Documenting After the Fact

Many projects are primarily driven by costs and time, and in these cases, data governance and data quality are typically not priority topics from the start. There is a tendency to document after the fact, making sharing and documenting data more difficult. Data quality, and even more so its documentation, is all too often the last task to be executed.

The Lack of Time

The lack of documentation is a bias that is heightened in organizations whose products and value are created through the exploitation of data – where the obstacle to democratization is more related to the lack of time for documenting than a lack of data culture as mentioned above. If we go back to the example of a data catalog and focus on the data scientist profession, we can see that this type of population has more or less the desire to document its activity but does not take the time to do so, since the completeness of the data catalog is not a priority.

Furthermore, documenting and making data available is not always part of the employees’ mission. There is therefore also an HR dimension to data democratization. The documentation mission can be added to the scope of the employees’ responsibilities to promote democratization and accountability.

The Volume of Data

A form of fear sometimes arises when contributors are asked to share their own business data within a large common container (a data lake or data catalog). This is the fear of finding oneself drowning in an ocean of data added by other entities of the organization, and of not being able to find one’s way around.

The data catalog is a valuable tool to alleviate this fear among data producers. Indeed, the tool offers them the possibility to not only easily explore their own data, but also to use data produced by others for their own use cases.

Data Security

The security aspect regularly comes up as a pretext for not sharing data within the company. However, there are effective systems for managing user permissions, such as the one integrated into the the Actian Data Intelligence Platform data catalog, for example, which, coupled with a culture of sharing and accountability, can make it possible to overcome this barrier.

Data Ownership

As far as the notion of ownership is concerned, we too often observe ownership of datasets at a local level. Yet data is a corporate asset, a common heritage, and only regulatory aspects should justify local ownership. In other cases, this ownership quickly becomes an obstacle to documentation: the corporate culture must favor making data available to the greatest number, under the responsibility of an entity or individuals.

If you would like to discuss the obstacles to the democratization of data described in this article, or if you would like a presentation of the Actian Data Intelligence Platform solutions for data-driven companies contact us.

About Anthony Corbeaux

Databases

The Data Challenges of Telemetry

Actian Corporation

September 7, 2022

data challenges telemetry

Telemetry is the automated communications process by which measurements are made and data collected at remote points. The data is then transmitted to receiving equipment for monitoring. The word ‘telemetry’ is derived from Greek roots: tele = remote, and metron = measure.

Telemetry is not a new concept, that’s for sure. We’ve been watching telemetry at work for decades. For example, we’ve strapped transmitters onto migrating animals, weather buoys, seismic monitoring, etc. However, the use of telemetry continues to accelerate, and this technology will bring up huge challenges to those of us responsible for data collection, data integration, and data analysis.

The most recent rise of telemetry is around the use of new and inexpensive devices that we now employ to gather all kinds of data. These can range from Fit Bits that seem to be attached to everyone these days to count the steps we take, to smart thermostats that monitor temperature and humidity, to information kicked off by our automobiles as to the health of the engine.

The rise of the “Internet of Things” is part of this as well. This is a buzzword invention of an industry looking to put a name to the rapid appearance of many devices that can produce data, as well as the ability of these devices to self-analyze and thus self-correct. MRI machines in hospitals, robots on factory floors, as well as motion sensors that record employee activity, are just a few of the things that are now spinning off megabytes of data each day.

Typically, this type of information flows out of devices as streams of unstructured data. In some cases, the data is persisted at the device, and in some cases not. In any event, the information needs to be collected, put into an appropriate structure for storage, perhaps combined with other data, and stored in a transactional database.  From there, the data can be further transferred to an analytics-oriented database, or analyzed in place.

Problems arise when it comes time to deal with that information. Obviously, data integration is critical to most telemetry operations. The information must be managed from point to point and then persisted within transitional or analytics databases. While this is certainly something we’ve done for some time, the volume of information these remote devices spin off is new, and thus we have a rising need to manage a rising volume of data effectively.

Take the case of the new health telemetry devices that are coming onto the market. They can monitor most of our vitals, including blood pressure, respiration, oxygen saturation, and heart rate, at sub-second intervals. These sensors typically transmit the data to a smart phone, where the information is formatted for transfer to a remote database, typically in the cloud.

The value of this data is very high. By gathering this data over time, and running analytics against known data patterns, we can determine the true path of our health. Perhaps we will be able to spot a heart attack or other major health issues before they actually happen. Or, this information could lead to better treatment and outcome data, considering that the symptoms, treatment, and outcomes will now be closely monitored over a span of years.

While the amount of data was relatively reasonable in the past, the number of data points and the frequency of collection are exploding. It’s imperative that we figure out the best path to data integration for the expanding use of telemetry. A few needs are certain:

  • The need to gather information for hundreds, perhaps thousands of data points/devices at the same time. Thus, we have to identify the source of the data, as well as how the data should be managed in-flight, and when stored at a target.
  • The need to deal with megabytes, perhaps gigabytes of data per hour coming off a single device, where once it was only a few kilobytes. Given the expanding number of devices (our previous point), the math is easy. The amount of data that needs to be transmitted and processed is exploding.
  • The massive amounts of data will drive some data governance and data quality issues that must be addressed at the data integration layer. Data is typically not validated when it’s generated by a device, but it must be checked at some point. Moreover, the complexity of these systems means that the use of data governance approaches and technology is an imperative.

This is exciting stuff, if you ask me. We’re learning to gather the right data, at greater volumes, and leverage that data for more valuable outcomes. This data state has been the objective for years, but it was never really obtainable. Today’s telemetry advances mean we have a great opportunity in front of us.

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About Actian Corporation

Actian empowers enterprises to confidently manage and govern data at scale. Actian data intelligence solutions help streamline complex data environments and accelerate the delivery of AI-ready data. Designed to be flexible, Actian solutions integrate seamlessly and perform reliably across on-premises, cloud, and hybrid environments. Learn more about Actian, the data division of HCLSoftware, at actian.com.
Data Intelligence

The Benefits and Challenges of Data for the Banking Industry

Actian Corporation

September 6, 2022

Banking Industry Data

Banks and insurance companies have one thing in common: they collect massive amounts of customer data. Due to rising customer expectations and increased competition from Fintech players, the financial services industry simply cannot afford to let the data collected go unused. Explanations.

The financial services industry has invested heavily in data collection and processing technologies for over a decade. This reality is expected to grow even more with the growth of digital consumer habits and the emergence of new forms of competition. Banks and insurers must leverage existing and future datasets to maximize their understanding of customers and gain a competitive advantage.

The Impact of Digital Transformation in the Banking Industry

Disciplines such as Finance Data or Finance Data Analytics are widely employed in the banking industry to calculate risks, detect fraud, limit losses, and maximize gains. According to a study conducted by IDC, by 2025, the volume of data to be analyzed in the banking sector could reach 163 billion terabytes. Payment card use, multiplication of banking services, online transactions, dematerialization of salaries, online consultation of personal accounts, identification of customers’ consumption habits…banks have a considerable amount of information about their customers. The banking world is undergoing massive digital transformation efforts.

According to a study conducted by the Autorité de contrôle prudentiel et de résolution (ACPR), there are several reasons for these efforts. First, there is a need for easy-to-access, multi-channel digital tools that allow for seamless and perfectly secure customer paths. Secondly, there is a need for immediacy and flexibility in customer relations. And finally, there is a need to personalize the service delivered to the customer, allowing them to become autonomous. All of these needs can be met through the use of data.

The Benefits of Data for Banks

The urgency to carry out this digital transformation, however, is amplified by various structural elements that affect the banking market. Between the evolution of crypto-currencies, the emergence of NFTs, and the appearance of new models favoring new forms of competition with open-banking and Fintech, traditional banks must not only rethink their offers, methods, and organization but also their territorial network, to maximize proximity with customers, minimize operating costs and offer a differentiating customer experience.

However, the use of data in the banking sector is not limited to customer relations.

Through data science, the financial services industry is undergoing a real disruption. By analyzing data, companies can extract valuable information through mathematical and statistical techniques. Finance Data not only allows companies to better understand their customers in order to deliver better service offers but also optimizes the profits of the banking sector – at a time when their business model is being challenged by the emergence of new players such as digital banks and fintech. Data is also used in activities such as high-frequency trading.

The Stakes of Data for Banks

According to Verizon’s 2022 Data Breach Investigation Report, 95% of data compromises identified in the report are motivated by greed. In this context, the financial services industry is, by its very nature, a target for criminal organizations. As a designated target for cyber threats, the banking sector is also the object of particular vigilance on the part of the authorities, particularly with regard to compliance with the provisions of the RGPD. The first challenge of the banking sector in relation to data is indeed that of security and compliance. But it is not the only one.

Indeed, the very nature of banking activity allows the collection and aggregation of large volumes of data that can be of a heterogeneous nature. The banking world is therefore faced with major challenges in terms of data governance, data quality, and the continuous optimization of data assets.

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About Actian Corporation

Actian empowers enterprises to confidently manage and govern data at scale. Actian data intelligence solutions help streamline complex data environments and accelerate the delivery of AI-ready data. Designed to be flexible, Actian solutions integrate seamlessly and perform reliably across on-premises, cloud, and hybrid environments. Learn more about Actian, the data division of HCLSoftware, at actian.com.
Data Architecture

Scalability is All About Getting a Smart Start

Traci Curran

September 6, 2022

Man showing a wide range of solutions illustrating an example of scalability

Scalability is for the most part, a peek into the future. That’s why organizations often bring it up when discussing growth and expansion opportunities – whether it’s scaling up operations to keep pace with increased customer demand or adapting to a new industry-disrupting technology.

Scalability is particularly important to business leaders right now, as the technology landscape is evolving at breakneck speed. A recent McKinsey study found that over 50% of companies think that scaling their business is a top priority, but just 22% have scaled successfully within the past ten years.

What’s often not discussed, however, is the difficulty of growing new projects from the ground up and the pain points encountered when integrating new datasets. This requires careful consideration and proactively planning for growth early on, as opposed to re-tooling systems and applications reactively to meet unexpected shifts.

Business leaders are faced with many challenges, from internal business complexities to external market forces. It’s possible to offset these hurdles by understanding data’s role in enabling scalability and integrating technology into enterprise stacks.

Scalability and What It Means Today

What does scalability mean for an enterprise? Scalability is defined as a measure of how performance changes as available resources or volume of input data changes. A truly scalable solution exhibits a proportional change in performance in response to a change in either of those two variables.

When adding resources to a system, there are two directions to consider:

  • Scaling up refers to increasing the available resources on a single node of the system. This is the traditional model of adding more CPUs, more disk, or more memory to a machine to increase performance.
  • Scaling out refers to increasing available system resources by adding additional nodes. This is the typical distributed cluster model, enlarging the cluster size to increase performance via cluster analysis.

Be it scaling up or scaling out, successful business leaders have an intrinsic understanding of what they can gain through strategic planning and preparation for future growth. Once a clear understanding of the direction of their scalability goals has been established, organizations can move forward and build an enterprise with a solid foundation that can grow as the business does.

Typically, when scaling a new initiative, enterprises can struggle with securing IT and cloud operations, and getting broad buy-in from leadership. To overcome these challenges, ambitious organizations and IT leaders should move their operational workloads to the cloud and offer support for cloud, multi-cloud, or hybrid deployments. This takes a technical backbone that’s built on a foundation of streamlined and democratized data for analysis across business stakeholders.

Building for Success From the Ground Up

Building this foundation requires having systems in place that make data easily accessible across departments. Gartner recently identified data-sharing and data analysis for business use as one of the top trends in data management, signaling that most enterprises have accepted that data is the lifeblood of their business.

Oftentimes, this data is stored in silos that are not only hard to break down but are also disparate from each other, which makes them difficult to access across the enterprise. The Actian Data Platform gives data managers the ability to knock down silos and free the data that’s generated from them to help drive their business forward.

With this platform, business technologists can leverage the power of the cloud to scale to larger and a greater number of concurrent projects, enabling them to iterate and innovate faster. Cloud connectivity helps businesses avoid incomplete and inaccurate insights from spreadsheet sprawl, data being stored in legacy warehouses or lake dumpsters.

This platform empowers business stakeholders to harness real-time data and analytics and get the maximum value out of their data pipelines. Faster innovation and agility ultimately make scaling easier – all with minimal risk or upfront investment into IT resources, CAPEX, and additional training.

The successful scaling of a project or initiative relies on the foundation it’s built on. Actian helps enterprises better understand their business, reduce costs, demonstrate value, and make decisions faster.

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About Traci Curran

Traci Curran is Director of Product Marketing at Actian, focusing on the Actian Data Platform. With 20+ years in tech marketing, Traci has led launches at startups and established enterprises like CloudBolt Software. She specializes in communicating how digital transformation and cloud technologies drive competitive advantage. Traci's articles on the Actian blog demonstrate how to leverage the Data Platform for agile innovation. Explore her posts to accelerate your data initiatives.