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Actian Blog / Tag / customer loyalty

Tagged Posts: customer loyalty

Reducing Customer Churn In The Telecom Industry With Connected Data
  • April 13, 2020

Reducing Customer Churn in the Telecom Industry with Connected Data

Customer loyalty is the key to profitability in the telecom industry. Because telecom providers manage large fixed infrastructures that must be offset by revenue, customer churn (attrition) is particularly problematic in this industry. Low switching costs for customers (supported by government regulations) mean that customer loyalty is the only real tool that telecom companies…

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