February 7, 2023 5 Important Customer Experience Scoring Methods After reading “Forrester 2023 Customer Experience Predictions”, it was surprising to see one of its projections – 20% of customer experience (CX) programs will disappear this year. Forrester explains that companies for which great CX is not part of their brand identity will demand proof that CX spending is necessary. Unfortunately, 54% of CX… Read More
March 28, 2021 5 Tips for Extracting More ROI from Your CRM and Marketing Tech Stacks Tech stacks are getting more complicated by the day. Marketing Operations, Revenue Operations, Sales Operations, IT, Analytics, and Executives—we are all doing business using digital automations, including integrations, that allow us to target and interact with our customers and prospects in more meaningful and rewarding ways than ever before. Take a moment to consider.… Read More
April 29, 2020 Developing a 360-Degree View of Your Customer With Connected Data How well do you know your customers? Do you know what they buy? Do you know when and why they make purchases? Do you know who influences their buying behavior? Do you know how price sensitive they are and what types of promotions they respond to? You should know these things. Connected data can… Read More
