Tagged Posts: customer behavior

Using Data To Nurture Long-Term Customer Relationships
  • November 28, 2023

Using Data to Nurture Long-Term Customer Relationships

By now, all marketers know that they need data to successfully engage customers over the course of their entire customer journey. But, with customers sometimes having needs and expectations that are very different from others—and even very different from their own previous wants and needs—nurturing each long-term relationship can be difficult. Yet, with the…

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How To Build Accurate Customer Profiles Using Data
  • August 10, 2023

How to Build Accurate Customer Profiles Using Data

Building complete 360-degree customer profiles is difficult. It requires integrating all relevant customer data onto a single platform. The process involves a lot of data—including purchasing history, demographic information, browsing and shopping habits, and much more. Every customer interaction needs to be captured and the data integrated, and you must build data pipelines to…

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