Actian Blog / Observations from Strata Data Conference

Observations from Strata Data Conference


Looking around at Strata this morning I observe that the folks here fall into three broad categories:

  • The t-shirt wearing techie who proudly wears their favorite logo’ed t-shirt e.g. “Data is the New Bacon” and who is here to reassure themselves that there isn’t much that they don’t know about what is happening in the data ecosystem.
  • Then there’s the golf-shirt wearing tech professional.  They either have booth-duty later, or they’re here on a mission to find a solution to a data problem at their company.
  • And finally there’s the jacket/ blazer wearing corporate executive.  They’re here to make sure that their buzzword vocabulary is updated and to validate that their multi-year data strategy still makes sense.
I haven’t seen any Patagonia vest wearing VC’s yet, which is interesting.

I’m wearing a t-shirt and a jacket today because I need to have credibility across all three groups.

In Actian we have some of the coolest tech in data analytics and I can geek-it-up with the best of them.  Those looking to solve concurrency, performance or hybrid deployment problems will appreciate how Actian Avalanche was architected for exactly these challenges. The business decision maker will wonder why he’s never heard of us before when we offer exactly what his business needs.

If you’re at #StrataData, stop by Actian booth 1141 today to learn more about Actian and what it could mean for you.

Catch Paul Wolmering in room 1A04/05 at 1:15pm to hear more about “Next-generation serverless data architecture for insights at the speed of thought.”

About Emma McGrattan

As SVP of Engineering at Actian, Emma leads research and development for the Actian Vector, Actian Vector in Hadoop, Actian X and Ingres teams. A recognized authority in DBMS and Big Data technologies, Emma is a sought-after speaker at industry conferences. Emma has recently celebrated over 25 years in Ingres and Actian Engineering. Educated in Ireland, Emma holds a Bachelors of Electrical Engineering degree from Dublin City University.

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