Data Management

Building a Data Management Tech Stack for Tomorrow, Today

Traci Curran

January 24, 2023

Smiling woman deciding the best way to build a data management tech stack

An effective data management tech stack is essential to the health and success of any business, regardless of industry. Today, data is generated at faster rates and higher volumes than ever before, so businesses need systems that are unified and agile in order to keep up. As businesses try to keep up with the surge in data volume, now is the time to reassess if their stacks are up for the job.

The way a business builds up its data management stack has deep implications across the business. Data constantly needs to be shared, be it from sales teams to customer service teams, or user data being shared with application developer teams. If data is the lifeblood of business, then an effective tech stack is the backbone.

Here, we’ll look at factors to consider when modernizing data management software, including the steps enterprises should take before deciding on a solution, common challenges to adoption of new systems and best practices for implementing new technology into the stack.

What to Consider Ahead of an Upgrade

Modernizing the tech stack can help an enterprise deliver more effective results for customers, cut costs, and increase operational agility. In order to deliver on the potential of a modern-day tech stack however, there are several considerations that businesses need to undertake first.

This includes taking an audit of which systems are performing at a level that can keep pace with today’s innovation, which are performing only adequately, and which are underperforming. Understanding where efficiencies can be created is essential, as enterprise data management needs vary from business to business. Taking the time to understand the most important aspects as they relate to your business goals can elevate your data management modernization strategies to the next level.

To kickstart the modernization process, businesses must first assess their data warehouse needs and the types of datasets that are going to be processed. This involves business leaders asking themselves how well their current data management plan is functioning, and if it can integrate data internally and externally to paint 360-degree views of customers. A working understanding of how the current system is functioning helps identify the areas that can be improved from an operational agility perspective and for the future.

When assessing how future-ready the current IT architecture is, businesses must also consider how well it’s set up for future innovation. This includes being agile enough to collect data from edge devices, IoT devices, sensors, and other connected systems being used in smart enterprises. Additionally, if the current IT infrastructure can process data from these sources, will it be available in real time for instant analysis?

As datasets and IT tools continue growing in complexity, businesses are often running multiple data processing systems and tools alongside each other. As they assess data management strategies, business leaders need to ask themselves if their systems are able to run concurrently with one another, and if that concurrence will exist even with increasingly complex datasets.

A future-proof data management tech stack will give enterprises the clearest picture of their business and potential for future innovation. In order to be “future-proof”, business must prepare for and overcome certain obstacles.

Challenges to Modernization

Data storage and processing is one of the largest pieces of the enterprise pie, and as such, takes up a lot of IT resources. When businesses identify a part of their data management stack to upgrade, they should be advised that there are some size-related hurdles that they’ll need to clear first.

Though many data management solutions nowadays are cloud-based, enterprises do use a mix of on-premises and cloud solutions. This means that upgrades to a data processing system can sometimes include onsite setup and maintenance costs associated with the data storage center.

Additionally, if a business opts to set up a hybrid mix of cloud and on-premises for storage, there will be a need for data migration and integration. Based on the size of data being shared from one storage site to the other, this can take some time. This is also where issues of data quality can be discovered, which will require the data to either be scrubbed for use or discarded as unusable.

Finally, another main challenge associated with modernization of data management systems is the compute and storage capacity. As mentioned, data management systems are oftentimes the largest IT element in a business, and it’s critical to have storage that can handle the datasets. This includes having enough power and physical space for on-premises storage sites. For data stored in the cloud, businesses should prepare for costs to vary based on data volume.

Upgrading a data management tech stack doesn’t have to be a daunting task. Preparing today for tomorrow’s innovation involves taking an honest look at how well prepared your stack is for the future, and if it can still support future business growth.

There are plenty of choices today for enterprises looking to improve their data management strategies as businesses leverage the cloud more and more. See how cloud-based services like the Actian Data Platform can take your data game to the next level, no matter what the future holds: www.actian.com/data-platform

Traci Curran headshot

About Traci Curran

Traci Curran is Director of Product Marketing at Actian, focusing on the Actian Data Platform. With 20+ years in tech marketing, Traci has led launches at startups and established enterprises like CloudBolt Software. She specializes in communicating how digital transformation and cloud technologies drive competitive advantage. Traci's articles on the Actian blog demonstrate how to leverage the Data Platform for agile innovation. Explore her posts to accelerate your data initiatives.
Data Management

Are You Aligned With the Future of Big Data?

Teresa Wingfield

January 19, 2023

Digital representation of waves in shades of blue illustrating the future of big data

Global data has been rapidly growing for more than a decade, snowballing into massive quantities of data available to businesses today. Data is aggregated everywhere on the Internet – through web searches, social media, work files and text messages – as well as via IoT devices and sensors. This has led to impressive market growth, and according to Statista, the global big data market is forecasted to increase to $103B by 2027, more than double its market size in 2018.

There is no end in sight for the accumulation and growth of big data. So, the question remains, are you prepared to face the future of big data? Let’s look at several key steps you can take to prepare yourself for big data management in the years to come.

Database Server Farms Provide Fast and Simple Data Management

Let’s face it, big data doesn’t all easily fit together in one computer. Setting up a cluster of small computers to handle workloads is complicated to configure and difficult to keep running. It can also introduce problems, such as sharing skew and workload management difficulties, creating a highly fragile and difficult ecosystem. Further, a large, singular dataset and a centralized data warehouse of everything is simply not productive or necessary.

Instead, consider working with a flexible database server farm for an environment that’s easy to set up, manage and change. A homogenous database server farm offers independent servers without cluster complexity, a single database setup and the ability to add or delete servers without affecting others. Vector Analytics Database’s high performance and easy administration without cluster complexities make it a great option for a database server farm. Vector requires little to no tuning, so virtually no individual setup is needed, and it allows users to introduce variations that are typically found in a heterogenous database server farm.

Integration Makes Data Usable and Agile

Data supports decision-making, and data quality impacts an organization’s ability to provide their products and services. Company data must be usable and agile, as well as protected and governed, but managing data becomes more complicated each year as quantities of data grow. Because of this, organizations must harness the power of data integration by collaboratively using people, suppliers, and technologies to make better use of disparate data sources and inform decision-making.

The key steps to follow in the big data preparation process include extracting data from various sources, properly loading data, and transforming data for analysis. Ensure that during this process, you are following data governance standards and keeping security processes in mind. Using big data integration will allow your company to run with high-performing teams sharing information, data, and knowledge to support business decisions and customer service.

A Modern Data Platform Offers High-Quality, Real-Time Data Insights

Businesses are facing another challenge when it comes to managing seemingly infinite amounts of data – their data warehouses are not designed for analyzing big data in real-time. Most data warehouses are designed for what companies needed several years ago, with on-premises infrastructure and fixed capacity and processing optimized for relational database schemas. Today, organizations need scalable cloud infrastructures and on-demand resource scaling. Traditional data warehouses cannot accomplish this with the speed that modern businesses require.

A modern data platform designed for high-efficiency processing can leverage high-performance vectorized data processing and manages big, unruly data. Actian Data Platform helps organizations manage and analyze huge quantities of data quickly and efficiently, giving users real-time insights to make business decisions in the moment. The Actian Data Platform’s unique capabilities outperform traditional data warehouse solutions, delivering significantly higher performance at a much lower cost.

Better Manage Big Data in the New Year

Looking for modern, scalable solutions to help you tackle your big data challenges in the new year? Visit Actian’s product overview page to find solutions to your data management and analytics needs.

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About Teresa Wingfield

Teresa Wingfield is Director of Product Marketing at Actian, driving awareness of the Actian Data Platform's integration, management, and analytics capabilities. She brings 20+ years in analytics, security, and cloud solutions marketing at industry leaders such as Cisco, McAfee, and VMware. Teresa focuses on helping customers achieve new levels of innovation and revenue with data. On the Actian blog, Teresa highlights the value of analytics-driven solutions in multiple verticals. Check her posts for real-world transformation stories.
Data Analytics

A Beginner’s Roadmap for Adopting and Using Cloud Data Analytics

Teresa Wingfield

January 17, 2023

Digital chart with rising and falling lines representing the cloud analytics adoption path

Data managers have their hands full when it comes to their data analytics strategies. Datasets are growing in complexity and are generated at record volumes. Processing, analyzing and putting this data to use is mission critical for businesses to drive revenue and scale in the future.

To help process these new and complex datasets for use in analytics, businesses are turning away from traditional on-premises solutions, eschewing them for cloud-based alternatives instead. Modern-day solutions such as cloud data platforms allow businesses to keep data offsite, while still making it instantly available for use and analysis. These platforms offer businesses more efficient data management strategies and can easily scale alongside the business.

There are several considerations that data leaders need to make before choosing a new analytics solution, to ensure it meets the needs of the business. In this blog, we’ll offer a how-to guide on choosing the right solutions to drive optimal results, no matter the scale or complexity of the data involved.

What to Choose?

Businesses need agility to keep pace with their competitors and technological innovation. Maintaining this agility comes down to having access to mission-critical data and being able to easily analyze and interpret it. Without easy analysis of datasets, businesses would be lost when it comes to recommending next steps to customers or mapping out future revenue projections. This is why selecting the right data analysis solution is so important.

Before adopting a new cloud analytics solution, businesses need to create a data-first culture and clearly outline what they want to get out of their analytic efforts. To move forward with a data strategy, businesses should evaluate the current state of their internal systems, processes, and the skillsets of those working directly with data. Through that analysis, businesses can identify issues that may exist in analytic processes, and where they can streamline them.

Organizations must establish buy-in on adopting new cloud analytics solutions at the top, starting with business stakeholders and C-suite executives. The adoption of a new data analytics solution will help make data analysis more seamless across the enterprise; so, it’s up to leaders to create a company culture that’s focused on collaboration.

Creating this type of culture can come with challenges. Internal issues often hamper data initiatives. A recent report from Foundry found that organizations are struggling in analytics training, data management, data security, data integration and business intelligence. Among shortages in technical talent today, businesses should recognize the need to prioritize up-skilling and training employees in these areas. Once an organization establishes a culture of data-sharing and buy-in on change, they can find the solution best suited to meet their needs and goals.

Opting for the Cloud

Many businesses have opted for cloud analytics to aid them in generating business-critical insights. The flexibility offered with solutions such as the Actian Data Platform, allows businesses to have instant access to the data they need in a single-pane view.

Cloud data platforms provide greater flexibility and efficiency than a typical traditional data warehouse. Cloud service providers automatically deploy software updates and maintain servers, meaning the platform is constantly at its best, most up-to-date state. A scalability advantage lies in the ability to change compute resources based on need, as opposed to paying for an entire physical warehouse, but only using half of it.

Cloud analytics also improves availability for businesses, as the data is stored offsite. In the event of an issue such as a server crash or power outage in a facility, a business can still access data securely and remotely.

Cloud analytics is essential to driving revenue and keeping customers happy. Businesses need to recognize this value and use cloud analytics to drive growth. By taking the right steps evaluate a solution’s ability to meet their needs, businesses can set themselves up for success by picking the right cloud analytics solution.

To learn more about how the Actian Data Platform can help your business level up your cloud analytics game, visit https://www.actian.com/data-platform/

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About Teresa Wingfield

Teresa Wingfield is Director of Product Marketing at Actian, driving awareness of the Actian Data Platform's integration, management, and analytics capabilities. She brings 20+ years in analytics, security, and cloud solutions marketing at industry leaders such as Cisco, McAfee, and VMware. Teresa focuses on helping customers achieve new levels of innovation and revenue with data. On the Actian blog, Teresa highlights the value of analytics-driven solutions in multiple verticals. Check her posts for real-world transformation stories.
Data Analytics

Three Critical Best Practices for Utilizing Customer-Centric Data

Traci Curran

January 12, 2023

Person with a tablet accompanied by digital illustrations related to sales and customer data

Today’s customers have high expectations when it comes to customer experience and making purchasing decisions. Consumers are looking for high-quality shopping experiences, both online and in-store. They expect companies to provide a clear shopping interface, visually appealing websites and storefronts, easy access to customer support, and simple checkout processes when interacting with brands.

You may be wondering, “How can I ensure my company offers all this to meet customers’ standards?” The key to creating a valuable customer experience is to uncover specific consumer preferences through your data. Gaining a complete, 360-degree view of customer data can unlock insights into your clientele that you were previously unaware of, allowing you to create a customer-centric business.

Developing a complete, comprehensive customer profile can be a difficult challenge, as businesses often have difficulty compiling disparate data sources. A single data source may have worked well enough in the past, but today’s customers have diversified the way they go about daily activities, including obtaining goods and services. Companies must reevaluate how they analyze customer data if they want to continue to grow and scale.

Three Best Practices for Using Your Customer Data

Bring Disparate Data Sources Together

On its own, your customer relationship management (CRM) system only offers a narrow view of the data available to you, making it impossible to rely on that system exclusively in order to gain a 360-degree view of the customer. There are numerous data silos in your system that offer the information you need, but you must have the tools in place to aggregate and analyze your siloed data.

The data you need can be found across various internal department systems, including marketing, customer support, and sales, which commonly capture data from various customer touchpoints. Important customer data can also be found across your mobile applications or loyalty programs. Customer activities on these platforms can offer valuable insight into customer preferences and behavior. Finally, data from your social media platforms can also help you better understand your customers, especially how they feel about your company. Make sure to compile findings from social media to better understand customer perception of your company and products.

Create a Customized Experience

Consumers today expect a shopping experience that is tailored to their wants and preferences. Your customer data offers insights into everyone’s unique buying behavior, preferences, and perception of your brand. Building a 360-degree view of your customer data allows you to shape sales channels and marketing campaigns according to their preferences. Furthermore, a unified customer profile allows you to tailor the shopping experience to each customer’s unique taste.

An example of optimizing the customer experience is to use data to send shoppers discounts on items that they’ve viewed while browsing your online store but haven’t yet purchased. Another way to improve sales and customer satisfaction could be to use customer data and market basket analysis to pair products that are frequently purchased together, recommending them once a shopper has added something to their cart. Using data insights makes it possible to offer customized deals, create product bundles, and optimize product placement for the ideal customer experience.

Improve Customer Retention

By gathering your data together into a complete, unified customer profile and creating compelling shopping experiences, organizations will ultimately earn better customer loyalty. Assembling your customer data allows you to develop a more complete view of customer behaviors, sentiment, and buying patterns. You will better understand how shoppers feel about their experience, and you can more easily determine areas of adjustment as needed.

Customer data can provide companies with the insights they need to create better marketing and sales promotions, improve customer service, and improve on customer experiences in-person and online. All of this has a direct impact on the likelihood of purchasers shopping with you in the future, and a data-informed customer strategy will lead to improved retention and a higher sales volume.

Uncover Customer Insights and Grow Your Business

Actian’s Customer Data Analytics Hub offers strategic capabilities for organizations looking to design a better customer profile and an experience that is uniquely tailored to each shopper. Learn more about how Actian’s Customer Data Analytics Hub can help you unify your customer data by unlocking silos, giving you the insights to grow your business.

Traci Curran headshot

About Traci Curran

Traci Curran is Director of Product Marketing at Actian, focusing on the Actian Data Platform. With 20+ years in tech marketing, Traci has led launches at startups and established enterprises like CloudBolt Software. She specializes in communicating how digital transformation and cloud technologies drive competitive advantage. Traci's articles on the Actian blog demonstrate how to leverage the Data Platform for agile innovation. Explore her posts to accelerate your data initiatives.
Data Management

Prioritizing Data Protection for Data Managers

Traci Curran

January 10, 2023

Person with digitally illustrated icons related to data protection on a screen

Today’s data managers face numerous data-related obstacles on a regular basis – a surge in the pace of digital transformation, datasets growing increasingly more complex, and the proliferation of data by volume, just to name a few. However, one issue that is quickly surging up the priority list is the protection of data within the enterprise.

Keeping enterprise data safe certainly isn’t a new idea or priority, but it’s a task that needs attention now more than ever, given how quickly the threat landscape is shifting. Gartner recently identified the expansion of attack surfaces or points of entry for attack, as the number one trend impacting cybersecurity today. This trend began when Covid-19 forced many global businesses to revert to remote and hybrid setups for work. The distributed workforce created a situation where cloud architectures were suddenly loaded with systems and data that were ripe for attack.

As cybercriminals continue to target new attack surfaces to steal or hold data ransom, it’s worth noting why a data protection strategy is so important, how to bolster existing strategies, and the benefits of taking a hybrid approach to data protection.

Today’s Cybersecurity Threats

Understanding how to protect your company’s data requires understanding the threat landscape. Data and IT security managers are under constant threat from attacks targeting data such as phishing, malware, ransomware, spearing, and other forms of snatch-and-grab tactics. Much like the evolving complexity of enterprise data, cybercriminals have adapted their attacks to keep up with the technological innovation around them.

As mentioned earlier, the widespread use of remote working throughout the pandemic initially created significant stress on cloud systems that enabled work from home. As these systems became overloaded with data and users, threat actors found it much easier to spread their attacks through vulnerability points. A report from Deloitte found that nearly 50% of individuals had fallen for a phishing scam while working from home during the pandemic. This comes as a direct result of businesses cobbling together cloud-based systems without standardizing security across them. Savvy cybercriminals can pinpoint these weaknesses and exploit them to steal data.

Just as technological innovation has grown in complexity over the years, so has the adaptability of cybercriminals, who are evolving to keep pace with security professionals. The Deloitte report also found that during the pandemic, 35% of the attacks businesses faced they had never seen before – up from 20% prior to the pandemic.

Data breaches come with a steep price tag. Beyond the reputational damage of putting critical data in the wrong hands, leaving the door open for a data breach can cost businesses severely. A report from IBM found that data breaches cost businesses in the United States on average $9.44M in remedying the situation. The financial aspects of a breach cannot be overlooked and should be a top priority of IT and business leaders.

How to Stop Breaches in Their Tracks

Closing security gaps requires having a complete picture of your company’s data systems. Organizations need to map out their dataflows across the business and identify which systems and datasets are most mission-critical and need the most protection. This includes data that is both at-rest (sitting in data centers) and in transit (data flowing between two systems or data centers).

Once the most crucial datasets have been identified, then businesses need to understand which systems are accessing this data and ensure secure connections are made between systems. This is where work from home and remote working can complicate matters, as devices being used on home networks may be less secure than devices being used on corporate networks. A gap like that would require robust security protocols in place to ensure data being processed at home is not picked up by a malicious actor also connected to the network.

Finally, enterprises need to adopt a standardization model towards their security frameworks. The systems used to keep data safe while in transit or sitting in a database should all be following similar protocols to ensure there are no knowledge gaps among users that could lead to a vulnerability.

For many businesses, a hybrid integration strategy is the best approach to take for data protection and security.

Try a Hybrid Strategy

Many companies have a web of data and disparate data connectors throughout the business that need to be managed from a holistic ‘single pane of glass’ approach. This means having a central place to manage, monitor and update all data connections, giving direct visibility into the security of those connections. The best way to achieve this is by adopting a hybrid approach to data protection. This means having protection for all IT systems, whether they are on-premise, in the cloud, hosted with third-party services, or IoT devices.

Through the Actian Data Platform integration platform, businesses can easily manage all connections that exist within the enterprise, no matter where they reside. This visibility gives businesses the ability to manage all data flowing in and out of the business and can keep a more comprehensive eye out for potential security gaps. A hybrid integration platform like DataConnect can also help businesses regularly update credentials to systems that hold data, as well as more quickly respond to data breaches or other security issues.

Ready to up-level your data protection strategy? Read more about the Actian Data Platform.

Traci Curran headshot

About Traci Curran

Traci Curran is Director of Product Marketing at Actian, focusing on the Actian Data Platform. With 20+ years in tech marketing, Traci has led launches at startups and established enterprises like CloudBolt Software. She specializes in communicating how digital transformation and cloud technologies drive competitive advantage. Traci's articles on the Actian blog demonstrate how to leverage the Data Platform for agile innovation. Explore her posts to accelerate your data initiatives.
Data Intelligence

Implementing a Data Culture – BARC Data Culture Survey 23

Actian Corporation

January 6, 2023

Multiethnic Business Team Meeting In Office

In last year’s BARC Data Culture Survey 22, “data access” was selected as the most relevant aspect of BARC’s ‘Data Culture Framework’. Therefore, this year, BARC examined companies’ current status, experiences, and plans about their efforts to create a positive data culture with a special emphasis on ‘data access’.

The study was based on the findings of a worldwide online survey conducted in July and August 2022. The survey was promoted within the BARC panel and via websites and newsletter distribution lists. A total of 384 people took part, representing various roles, industries, and company sizes.

In this article, discover the achievements & priorities regarding implementing data culture from BARC’s Data Culture Survey 23.

The Benefits & Expectations of Data Culture are Promising

One of the major benefits of data culture was improved decision-making, which, according to BARC, almost half of the participants achieved. As seen in the graph below, the benefit with the smallest deviation between expectation and achievement is ‘greater acceptance of decisions’. For just under a third, this is a desirable goal, and nearly all achieve it.

Best-in-class* companies prove that improving their data culture pays off. The benefits are significantly more frequent than the laggards, with the differences between them being greatest when it comes to achieving competitive advantage and revenue growth through the use of data.

BARC also mentions that in Europe, more than 50% of participants expect greater benefits by reducing data silos and a distributed understanding of data than those from the USA & APAC! However, actual benefit achievement is noticeably higher in the USA & APAC, most likely because there is a higher adoption rate of new technologies (e.g. more widespread use of data products).

The Initiatives Companies are Improving Data Culture Initiatives

40% of participants are not planning any initiatives in data literacy.

Overall, compared to 2021, the importance of data initiatives has increased in each of the 6 aspects of the BARC Data Culture Framework: Data strategy, Data Governance, Data access, Data literacy, Data communication, and Data leadership.

The most significant and the most implemented initiative impacting data culture was Data strategy, with 94% of respondents considering it to be relevant & 73 percent having already launched or planning to launch the initiative.

Closely related to data strategy is the data governance initiative. Governance is seen as an instrument for establishing a secure, consistent, and reliable data ecosystem that meets corporate & legal requirements. Indeed a third of respondents have already implemented governance initiatives and a further 36% have it planned.

Data leadership is also considered relevant in 92 percent of companies. However, only 20 percent have anything in place and 35 percent have implementations planned.

Data leadership is dependent on the generation of leaders. BARC states in their survey “Strategies for Driving Adoption and Usage with BI and Analytics”, that a new generation of data-driven leaders was cited as the strongest driver of BI and analytics tool adoption and usage.

An interesting note from CxOs: 81% of those surveyed claim that data literacy initiatives have already been implemented or are planned, and the corresponding figure for data communication is 78 percent. However, employees in operational functions and data and analytics leaders and experts report less widespread activity – there is work to be done to convince top management that competence and communication are still nowhere near as far advanced as they think!

Data access initiatives have the highest relevance overall at 96% having already been implemented! Data literacy and data communication trail way behind, each with around 40 percent of participants not planning any initiatives in these areas.

The Obstacles to Overcome for Data Culture Implementation

According to BARC, the top barriers to implementing data culture are the lack of resources, lack of knowledge, organization, and communication. They have consistently been the biggest challenges for data and analytics leaders for a long time. A particular concern is that many are prioritizing initiatives to improve data culture that do not directly address the biggest problems.

For instance, the lack of data literacy is the second most frequent challenge but tackling it is not a high priority for participating companies. Unlike data strategy, data governance, and data access, data literacy is one of the initiatives where a lot is planned but relatively little is done.

In fact, the prevailing opinion is that the purchase of specific data technology or software solves data problems. BARC states that this is not the case. For example, a data catalog without any organization (roles, responsibilities, processes) and active use by data consumers and producers will never be able to deliver the benefits it is designed for.

This also includes data leadership and communication: from the beginning, the goal should be to bring everyone along, empower them, and set an example of data-driven action. This requires creating the necessary space, starting with the development of a data strategy.

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About Actian Corporation

Actian empowers enterprises to confidently manage and govern data at scale. Actian data intelligence solutions help streamline complex data environments and accelerate the delivery of AI-ready data. Designed to be flexible, Actian solutions integrate seamlessly and perform reliably across on-premises, cloud, and hybrid environments. Learn more about Actian, the data division of HCLSoftware, at actian.com.
Data Analytics

Do You Have Big, Fast, Useless, or Ugly Data? Here’s What to Do.

Teresa Wingfield

January 5, 2023

Man with a tablet in his hands on which digitally illustrated data appears to exemplify unstructured data

It has been more than 20 years since Meta Group (acquired by Gartner) introduced the 3Vs of data, Volume, Velocity and Variety. Gartner later expanded the 3Vs to 5Vs by adding Value and Veracity. To this day, these remain important considerations in data analytics. However, their size and complexity continue to increase. Here’s a look at where we are today and some pointers for how to keep up.

Illustrated infographic about the 5 Vs of data

Volume

The volume of data refers to the size of data that needs to be analyzed and processed. Data is getting bigger. IDC predicts that the global data volume will expand to 175 zettabytes by 2025. Over half of this, 90 zettabytes, will come from Internet of Things (IoT) devices. Moreover, Forbes predicts that 150 trillion gigabytes of real-time data will need analysis by 2025.

Pointers:

  • Look for solutions that can scale with data volumes.
  • Make sure that you can reuse data pipelines and share data across use cases.
  • Choose real-time analytics that can meet your key performance indicators and service level agreements.
  • Evaluate the solution’s ability to offer consistent management, governance, and compliance.

Velocity

Velocity refers to the speed with which data is generated. Data is getting faster, especially with the increased analysis of real-time data streams to tackle diverse use cases such as IoT sensor data analytics, fraud detection, online advertising, cybersecurity, log analytics, stock trading and much more. IDC estimates data generated from connected IoT devices will be 79.4 zettabytes by 2025, growing from 13.6 ZB in 2019.

Pointers:

  • Preprocess data at the edge to reduce the cost and effort of moving and storing data.
  • Test high speed data load capabilities of your data analytics so you can quickly access operational and streamed data.

Variety

Variety refers to the number of types of data and includes structured, semi-structured or unstructured data. Data required for analytics is getting more jumbled. Unstructured data, content that does not conform to a specific, pre-defined data model, is rapidly surging. IDC forecasts that 80% of global data will be unstructured by 2025. About 90% of unstructured data has been created in the last two years. Organizations analyze just .5% of unstructured data today, but this will certainly increase soon. Semi-structured data such as JSON, XML, and HTML formats is also dramatically growing due to growth of the web.

Pointers:

  • Assess the solution’s ability to make data accessible regardless of structure or format.
  • Look for the flexibility to create custom connectors and extend integrations.

Value

Value refers to whether data is positively impacting a company’s business outcomes. Unfortunately, data is often useless. The reason is simple; data doesn’t meet the needs of users. Forrester finds that less than 0.5% of all data is ever analyzed and used. It also estimates that if the typical Fortune 1000 business was able to increase data accessibility by 10%, it would generate more than $65 million in additional net income.

Pointers:

  • Get to know what data your users really need.
  • Prioritize data that will help users meet their goals.
  • Understand issues that may prevent users from getting insights they need.
  • Present data in a manner that is timely and in the right context.

Veracity

Veracity refers to the quality and credibility of data. Data can be ugly and decisions made on it cost you money. According to Gartner, the financial impact poor quality data has on an organization is around $15 million in losses per year on average.

Pointers:

  • Ensure your data quality is adaptable and scalable.
  • Include a level of automation that can help filter out quality data and better integrate it across the enterprise.
  • Take a collaborative approach to data quality across the enterprise to increase knowledge sharing and transparency regarding how data is stored and used.

Additional Resources:

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About Teresa Wingfield

Teresa Wingfield is Director of Product Marketing at Actian, driving awareness of the Actian Data Platform's integration, management, and analytics capabilities. She brings 20+ years in analytics, security, and cloud solutions marketing at industry leaders such as Cisco, McAfee, and VMware. Teresa focuses on helping customers achieve new levels of innovation and revenue with data. On the Actian blog, Teresa highlights the value of analytics-driven solutions in multiple verticals. Check her posts for real-world transformation stories.
Data Security

Six Data Privacy Trends in Data Analytics to Watch in 2023

Teresa Wingfield

January 3, 2023

Hands on a laptop keyboard with a digitally illustrated shield exemplifying data privacy trends

Just like climate change, data privacy is a topic that’s grown from warm to hot and is moving into an extreme heat wave. This fast-moving issue inspired me to get out my crystal ball to predict top trends for 2023. Here are six data privacy trends, that lie ahead next year in the world of data analytics.

6 data privacy trends in data analytics to watch

1. Unmet Demand for Data Protection/Data Privacy Officers Will Only Get Worse

For many businesses, it’s no longer sufficient for someone in their legal, finance or IT teams to take on the data privacy challenge as an added responsibility. Understanding and monitoring compliance with the deluge of new privacy laws and keeping up with relevant data and analytics trends is a full-time job. Plus, the data protection officer is a mandatory role for all companies that collect or process EU citizens’ personal data, under Article 37 of the General Data Protection Regulation (GDPR) if:

  • A public authority or body conducts processing.
  • Core activities of the controller or the processor consist of processing operations which require regular and systematic monitoring of data subjects on a large scale; or
  • Core activities of the controller or the processor consist of processing on a large scale of special categories of data or personal data relating to criminal convictions and offences.

2. Consumer Awareness and Activism Are Going to Increase

Consumers are already concerned about the way companies are using their data. The Cisco 2021 Consumer Privacy Survey found that 32% of consumers have terminated relationships with online and traditional companies over data privacy concerns. At the same time, consumer awareness of privacy and data protection rules is low. DataProtect reports that just 3% of Americans say they understand how the current laws regulating online privacy in America work.

Don’t expect low awareness to continue as consumers read more about data and analytics trends such as new compliance laws and reported violations. At the least, data privacy advocacy groups will increase their watchdog activities on behalf of consumers.

3. Data Analytics Will Meet Social Justice

Over the last few years, awareness of systemic injustices in our society has also increased, and this includes knowledge of how advanced analytics can result in inequitable outcomes. For example, a bank may deny a person of color a mortgage, even if the credit rating and financial profile are the same as someone the bank accepted for a mortgage for a similar property. Businesses will need to take greater care when aggregating data and modeling analytics to ensure there isn’t systematic bias against a demographic. Otherwise, the organization can be held liable.

4. More Fines and Increased Brand Reputation Damage Are on Their Way

Fines for compliance violations are already increasing, with GDPR fines skyrocketing by 600% to €1.1 billion in 2021. Alongside increased consumer awareness and activism, it’s only natural that more fines will follow.

Also, keep in mind that data privacy is a brand reputation issue, not just a compliance issue. It’s going to become even harder for companies to bounce back and repair the damage to their brand as consumers become more aware of a business’ legal obligations to protect their privacy.

5. Artificial Intelligence (AI) Will Collide with Data Privacy

AI drives sensitive data analytics in search algorithms, recommendation engines, AdTech networks, and more. Just because compliance regulations don’t explicitly mention AI, it doesn’t mean that compliance provisions aren’t relevant to AI. For this reason, I’m predicting a greater need to consider data privacy in AI design including building, training and deploying machine learning models.

6. Organizations Will Need a Cloud Data Platform to Offer Compliant Data Access

I would like to end with what I envision as a greater requirement for cloud data platform adoption for data analytics. The right solution can help break down data silos that introduce greater non-compliance risks since you don’t have full visibility. The right solution can help drive equitable outcomes and ensure that users only see the data they should. A cloud data platform can also help configure data quality rules to ensure data is accurate, consistent, and complete, as more laws require that organizations clean up their bad data. For example, Article 16 of the GDPR requires companies to rectify inaccurate personal information and complete missing personal data without undue delay.

Additional Resources:

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About Teresa Wingfield

Teresa Wingfield is Director of Product Marketing at Actian, driving awareness of the Actian Data Platform's integration, management, and analytics capabilities. She brings 20+ years in analytics, security, and cloud solutions marketing at industry leaders such as Cisco, McAfee, and VMware. Teresa focuses on helping customers achieve new levels of innovation and revenue with data. On the Actian blog, Teresa highlights the value of analytics-driven solutions in multiple verticals. Check her posts for real-world transformation stories.
Data Security

Data Privacy: Five Tips to Help Your Cloud Data Platform Keep Up

Teresa Wingfield

December 29, 2022

Digitally modeled shield to exemplify cloud data privacy

Gartner estimates that 65% of the world’s population will have its personal information covered under modern privacy regulations by 2023, up from 10% in 2020. General Data Protection Regulation (GDPR) opened the floodgates with its introduction in 2018. Since then, countries across the globe have enacted their own laws. The United States is growing increasingly complex as individual states such as California, Colorado, Connecticut, Utah, Virginia, and Wisconsin have each passed their own privacy bills and more states have pending legislation in the works. Plus, there’s industry compliance to worry about such as Payment Card Industry (PCI) DSS and Health Insurance Portability and Accountability Act (HIPAA).

In a fragmented privacy compliance environment, organizations are scrambling to make sure they comply with all the different rules and regulations. There’s no getting around the need to understand constantly evolving data privacy legislation and to develop appropriate policies. To deal with the tremendous scope of the work involved and the regulatory requirements for this role, many organizations are hiring a dedicated Data Privacy Officer/Data Protection Officer.

Implementing a compliant cloud data platform is also hard, particularly as organizations strive to make data available to anyone in their organization who can use it to gain valuable insights that produce better business outcomes. These five tips can make cloud data privacy easier:

1. Choose a Platform That Includes Integration

Data silos add to data compliance complexity and introduce more non-compliance risks. With built-in data integration, businesses can quickly create and reuse pipelines to ingest and transform data from any source, providing a way to break down silos and to avoid the need to build them in the future. With integration as part of a single solution, businesses will be able to migrate data more quickly into the platform and to reflect changes in source systems sooner.

Further, integrating data to get a 360-degree view of the customer will help you better understand what sensitive information you’re collecting data, where you’re sourcing it from and how and where you are using it.

2. Understand What Data Your Users Really Need

Collecting too much data also increases risk exposure because there’s more data to protect. Delivering data that users need rather than a kitchen sink approach not only improves decision making, but also enhances cloud data privacy. If simply asked “what data do you need?”, the answer is often “everything,” but this rarely is the right answer. Getting to know one’s users and understand what specific data they really require to do their jobs is a better approach.

3. Ensure That Users Only See the Data They Should

What can a business’ users see? The answer should not be “everything,” nor should it be “nothing.” Business users need visibility to some data to do their jobs, but identities shouldn’t be exposed unless necessary.

Cloud data platforms need to provide fine-grained techniques such as column-level de-identification and dynamic data masking to prevent inappropriate access to personally identifiable information (PII), sensitive personal information, and commercially sensitive data, while still allowing visibility to data attributes the worker needs. Column level de-identification protects sensitive fields at rest while dynamic data masking applies protection on read depending on the role of the user. Businesses will also need role-based policies that you can quickly update so that they can flexibly enforce the wide range of data access requirements across users.

4. Isolate Your Sensitive Data

Many privacy laws require that businesses protect their data from various Internet threats. There are lots of security measures to consider when protecting any data, but protecting sensitive data requires advanced capabilities such as those mentioned above as well as the ability to restrict physical access. Using a platform evaluation check list, businesses should be sure to include support for isolation capabilities such as:

  • On-premises support in addition to the cloud so that sensitive data can remain in the data center.
  • The ability to limit the data warehouse to specific IP ranges.
  • Separate data warehouse tenants.
  • Use of a cloud service’s virtual private cloud (VPC) to isolate a private network.
  • Platform access control for metadata, provisioning, management, and monitoring.

5. Recognize the Importance of Data Quality in Cloud Data Privacy

Data leaders widely recognize the importance of high-quality data to enable accurate decision making but think of it less often as a compliance issue. Some data privacy regulations specifically call for improving quality. For instance, GDPR requires businesses to correct inaccurate or incomplete personal data. Make sure your Cloud Data Platform lets you easily configure data quality rules to ensure data is accurate, consistent, and complete.

Final Thoughts

Non-compliance is costly and can cause considerable damage to your brand reputation. For GDPR alone, data protection authorities have handed out $1.2 billion in fines since Jan. 28, 2021. To avoid becoming part of the mounting penalties, and then part of the next day’s news cycle, always remember to keep compliance in mind when evaluating your cloud data platform and how it meets cloud data privacy data requirements.

Also, here’s a few blogs on security, governance and privacy that discuss protecting databases and cloud services.

teresa user avatar

About Teresa Wingfield

Teresa Wingfield is Director of Product Marketing at Actian, driving awareness of the Actian Data Platform's integration, management, and analytics capabilities. She brings 20+ years in analytics, security, and cloud solutions marketing at industry leaders such as Cisco, McAfee, and VMware. Teresa focuses on helping customers achieve new levels of innovation and revenue with data. On the Actian blog, Teresa highlights the value of analytics-driven solutions in multiple verticals. Check her posts for real-world transformation stories.
Data Analytics

The Power of Real-Time Supply Chain Analytics

Teresa Wingfield

December 27, 2022

Group of three people in front of a virtual screen discovering the benefits of real-time supply chain analytics

There are many areas where real-time data analytics helps businesses increase revenue and operate more efficiently. Manufacturers, for instance, can use real-time supply chain analytics to reinvent their supply chain across sourcing, processing, and distribution of goods, so they can adjust to changing conditions quickly and effectively. Manufacturers can get the visibility they need at any moment, in time to deal with some of their hardest supply chain challenges more effectively – including demand volatility, supply shortages, manufacturing downtime and high warehouse labor costs.

Demand Volatility

Demand volatility happens when there are variations in demand for products in a rapidly changing and unpredictable market. Many factors contribute to demand volatility. Examples include the changing customer preferences and behavior, competitive business maneuvers, upstream supply fluctuations, and your own product and price adjustments.

But how can you effectively align supply with demand when demand is volatile? Forecasts based on what happened in the past are inherently inaccurate in this type of environment. Accessing insights from real-time customer behavior and streamed point-of-sale data can help you understand demand as it’s happening more meaningfully. When used effectively, these insights can provide opportunities to:

  • Source new or reallocate existing production components.
  • Adjust production levels, shortening lead times and cycles.
  • Ensure adequate inventory is available in the right quantity, at the right place, at the right time.
  • Create or refine promotions to increase customer demand.

Supply Shortages

We have seen how the COVID-19 pandemic has posed significant challenges for supply chain dynamics and the kinds of business disruptions that it brought on across industries. Beyond the pandemic, the war between Russia and Ukraine and geopolitical concerns in East Asia have led to manufacturers reassessing where their suppliers and manufacturing facilities are located. To counter supply chain shocks, businesses rely on data analytics to help them determine what events are happening in their supply chain.

Can your data analytics help you determine which raw goods, parts, components, and finished products in your supply chain are constrained? Would you be able to determine the reasons why? If so, you may be able to leverage opportunities to buy missing production inputs from an alternative supplier or to resolve a transportation bottleneck by using another shipper. These are just two illustrations of how your business can use data analytics to resolve such challenges. Manufacturers should base decisions not only on whether sales margins will still be positive after adjusting sourcing and transportation, but also on the potential negative impact on the customer experience that supply chain constraints can cause.

Manufacturing Downtime

Downtime in manufacturing and labor costs in warehouses rank among one of the top reasons why there are operational inefficiencies. The average manufacturer deals with 800 hours of downtime per year – or more than 15 hours per week. Downtime is costly. For an automotive manufacturer, they can lose up to $22,000 per minute of downtime. As an increasing number of manufacturers incorporate more Internet of Things (IoT) devices on their plant floors, they also have many opportunities to analyze data from them in real time using advanced analytics and machine learning techniques. Manufacturers would be able to identify and resolve potential problems with production-line equipment before they happen and spot bottlenecks and quality assurance issues faster.

High Warehouse Labor Costs

Labor is typically the largest cost component of a warehouse’s total operating cost. For many manufacturers, labor is almost half of their overall operational costs.

Do you have the latest insights into changing demand so that you can dynamically scale your warehouse workforce based on business needs? Traditional demand forecasting helps manufacturers understand demand and product movement on a weekly, monthly, and yearly basis. However, manufacturers need to move faster if they want maximum efficiency. For example, real-time insights into demand can lead to faster production scheduling adjustments to either avoid or shorten the time of stockouts and to reduce unnecessary labor costs such as overtime.

Real-time supply chain analytics is a must-have for proactive, ambitious companies – not a nice-to-have. For manufacturers, whose success relies on the efficiency of their sourcing, processing, and distribution – real-time supply chain analytics should be a part of their business best practices. The bottom line is that real-time supply chain analytics will help manufacturers increase their revenue targets and metrics for business success.

Additional Resources:

 

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About Teresa Wingfield

Teresa Wingfield is Director of Product Marketing at Actian, driving awareness of the Actian Data Platform's integration, management, and analytics capabilities. She brings 20+ years in analytics, security, and cloud solutions marketing at industry leaders such as Cisco, McAfee, and VMware. Teresa focuses on helping customers achieve new levels of innovation and revenue with data. On the Actian blog, Teresa highlights the value of analytics-driven solutions in multiple verticals. Check her posts for real-world transformation stories.
Data Platform

Advantages of Implementing a Cloud Data Platform

Traci Curran

December 22, 2022

Man in front of a laptop representing the coverage of a data warehouse

A current data explosion is being fueled by cheaper data storage and advanced analytics technologies. However, a difficult task still remains: how do we aggregate that data into a single place where you can easily analyze it?

Teams struggle to access accurate, consistent data from the multiple analytics and extract, transform, load process (ETL) tools being used across the organization. The existence of data silos is nothing new, but some options can help your business become data-driven without forcing your staff to move away from the tools that they need to be productive.

A cloud data platform allows you to abstract the complexities of the underlying tools used in an organization and gets usable and accurate data into a single source of truth.

The Crucial Role of the Cloud Data Platform and Data Warehouse

A data warehouse collects clean and structured data from many sources to assist in boosting organizational performance, making smarter choices, and finding competitive advantages.

It’s important to understand the difference between a data warehouse and a database.

  • A database stores current transactions and provides quick access to specific transactions for ongoing business processes using online transaction processing (OLTP).
  • Data warehouses store large quantities of historical data and support fast, complex queries across all data using online analytical processing (OLAP). A data lake, on the flip side, provides unstructured or semi-structured data for exploration.

A cloud data platform allows you to use all of these through a single platform that can be utilized by all data teams.

Still, it’s Important to Have a Data Warehouse. Here are a Few Reasons:

Consistency is Key

Typically, data warehousing involves converting data from multiple sources and formats into one standard format, thereby making it easier for users to analyze and share insights on the entire collection of data.

A Data Warehouse Maintains Data You Can Trust

Many organizations require data from multiple subsystems built on different platforms to perform valuable business intelligence. Data warehousing solves this issue by collecting an organization’s data into one repository, allowing it to be accessed from a central location.

A Data Warehouse Enables Self-Service

Business users and decision-makers frequently need to log into multiple departmental systems or request reports through IT personnel to access the information they require. A data warehouse allows them to generate reports and queries on their own. Having easier access to data allows for less time spent on data retrieval and more time on data analysis, resulting in more productive work sessions.

Data Warehouses Improve Data Quality

Having a data warehouse allows businesses to ensure that their stored data is compliant and can mask sensitive data to protect them from exposure to data breaches or unauthorized access. Data warehouses also remove poor-quality information from the data repository and enrich data to make it more useful for insights.

Common Use Cases for a Cloud Data Platform

A cloud data platform takes all the advantages of a cloud data warehouse and combines native integration, transformation, orchestration, and data quality into a single, easy-to-use platform.

Improving Marketing Performance

It’s common for marketing data to be spread across several systems in a company, such as a customer relationship management (CRM) system and marketing automation system. When teams assemble scattered data into spreadsheets to gauge critical measurements, the information may become outdated. Isolating discrepancies becomes cumbersome, and teams can often concede to making decisions based on the limited data that they have available.

A marketing data warehouse allows the marketing team to operate off a single source of data. You may combine data from internal systems such as web analytics platforms, advertising channels, and CRM platforms with data from external systems. A data warehouse allows marketers to execute faster, more efficient initiatives by giving them access to the same standardized data. Teams can generate more granular insights and track performance metrics such as ROI, lead attribution, and customer acquisition costs more effectively.

Real-time processing of data warehouses can enable marketers to build campaigns based on the most recent data, generating more leads and business opportunities. Users can create customized dashboards or reports that evaluate marketing team performance.

Embracing Legacy

Many enterprises still depend on mainframe environments and other legacy application systems, which makes accessing and processing legacy data difficult. Unfortunately, technological advancements in platforms, architectures, and tools have not supplanted legacy application systems.

The difficulty of migrating business knowledge and rules to newer platforms and applications over the years is one reason why legacy systems still have a strong footprint in nearly all enterprises. However, information stored in legacy systems can be a valuable data resource for analytical systems.

Legacy systems were not built to analyze data; they were built to perform functions. Because of this, companies that rely on legacy software such as mainframes for critical operations are unable to obtain real-time information from their transactions. Solving business problems and gaining access to data locked away in legacy systems can be pivotal if you are working with legacy data. Built-in integration enables cloud data platforms to connect to legacy systems for better data analytics. Data can be transformed from legacy systems into a format that newer applications can use using processes such as extract, transform, load (ETL) or extract, load, transform (ELT). Using legacy data to inform new applications can help provide a clearer picture of historical trends, resulting in more accurate business decisions.

Improving Operational Performance

Customer service, customer success, sales, and marketing teams can be evaluated using metrics derived from the data warehouse, such as usage patterns, customer lifetime value, and acquisition sources. Teams’ contributions to overall business performance and objectives can also be highlighted by combining data sets from other business areas and generating stronger data analytics insights.

Business information can be collected and stored in relational formats to support historical and real-time analysis. Data can then be analyzed to discover real-time anomalies or predict events and trends from historical data. Performance improvements are far more effective when they can combine past performance and future predictions.

Conclusion

Cloud data platforms make it possible for organizations to access data from multiple sources in real-time, automate business processes, and speed up the time to insights. A data platform is more than a database or data warehouse, it’s the center of gravity for your business’ digital future. It offers a combination of services, tools, and components that helps you build a data warehouse, data lakes, and supportive analytic data hubs.

Cloud data platforms help you leverage your data assets through a single solution that has integrated data management (not just ingestion), data analytics, and data quality and automation.

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About Traci Curran

Traci Curran is Director of Product Marketing at Actian, focusing on the Actian Data Platform. With 20+ years in tech marketing, Traci has led launches at startups and established enterprises like CloudBolt Software. She specializes in communicating how digital transformation and cloud technologies drive competitive advantage. Traci's articles on the Actian blog demonstrate how to leverage the Data Platform for agile innovation. Explore her posts to accelerate your data initiatives.
Data Management

What is a Data Fabric and Why Do You Need It?

Teresa Wingfield

December 20, 2022

Abstract image of a digital network connected by lines and dots representing what a data fabric is

What is a Data Fabric, Anyway?

The data fabric has become a rising trend in technology over the last several years. Gartner defines a data fabric as:

“a design concept that serves as an integrated layer (fabric) of data and connecting processes. A data fabric utilizes continuous analytics over existing, discoverable, and inferenced metadata assets to support the design, deployment, and utilization of integrated and reusable data across all environments, including hybrid and multi-cloud platforms.”

A data fabric provides a consistent set of data services and capabilities across on-premises and cloud environments. It allows users to abstract data from logically and physically different systems into a common set of data objects, so you can treat them as a unified enterprise data set.

What is a Data Fabric Used For?

Data fabrics are not new; they originated in the mid-2000s when computing began expanding from data centers into the cloud. Over time, data fabrics increased in popularity as businesses embraced hybrid clouds. Lately, data fabrics have garnered significant attention as organizations move processing to multi-cloud environments and the edge. Companies are looking for a framework that can move and manage these new loads and securely integrate them into their systems.

Data fabrics are crucial in supporting digital transformation initiatives, as companies must leverage a variety of systems that may be spread across multiple clouds, on-premises, or remote deployments. Companies can share data across systems more efficiently by using a data fabric, resulting in better business insights and agility.

The data fabric design concept helps solve an age-old data problem – making things that are fundamentally different look and act similar enough to treat them as though they are the same. More significant challenges arise as analytic environments grow and develop, creating more urgency for the best possible solution.

Data fabrics provide a framework for teams to better handle complexities such as:

  • Diverse data sources and types.
  • Demand for real-time data for fast-paced decision making.
  • Data siloes across business functions.
  • IT systems spread across operating environments (on-premises, multi-cloud, mobile, etc.).
  • Growth in operational analytics and business-led data modeling.

Discover More About Data Fabrics

If you’re working in a complex analytics environment and decision makers want real-time data, you should consider working with a data fabric. The Actian Data Platform offers users capabilities to implement a modern data fabric and access the data in real-time for informed business decision making. The platform’s built-in integration can also help you manage the flow of data across your organization. Learn more about how Actian can support your company’s data fabric journey by viewing the variety of data services we provide: https://www.actian.com/product-overview/.

teresa user avatar

About Teresa Wingfield

Teresa Wingfield is Director of Product Marketing at Actian, driving awareness of the Actian Data Platform's integration, management, and analytics capabilities. She brings 20+ years in analytics, security, and cloud solutions marketing at industry leaders such as Cisco, McAfee, and VMware. Teresa focuses on helping customers achieve new levels of innovation and revenue with data. On the Actian blog, Teresa highlights the value of analytics-driven solutions in multiple verticals. Check her posts for real-world transformation stories.