February 14, 2023 7 Ways Market Basket Analysis Can Make You More Money Market basket analysis, also referred to as affinity analysis, uses machine learning to increase sales by analyzing customer purchasing patterns. You can use market basket analysis for analyzing large data sets, such as purchase history, to reveal products and product groups, that customers are likely to purchase together. Market basket analysis is a very valuable… Read More
September 17, 2020 Predictive Analytics can Reduce Customer Churn and Optimize Marketing Efforts All customers are not equal – there are some your business just can’t afford to lose. Do you know who they are and what is required to retain them? With predictive analytics powered by Actian Avalanche, you can do just that. Companies have been using statistical modeling, data correlation and behavioral forecasting for many… Read More
