February 28, 2023 6 Predictive Analytics Steps to Reduce Customer Churn Keeping customer churn in check is dire, as it typically costs more to acquire a customer than to retain customers. To help businesses retain their customers, data scientists and IT analysts should consider customer churn analysis to better predict customer behavior. Here’s a quick overview of the tools necessary to predict customer churn. Calculate… Read More
February 7, 2023 6 Predictive Analytics Steps to Reduce Customer Churn Keeping customer churn in check is dire, as it typically costs more to acquire a customer than to retain customers. To help businesses retain their customers, data scientists and IT analysts should consider customer churn analysis to better predict customer behavior. Here’s a quick overview of the tools necessary to predict customer churn. #1.… Read More
September 17, 2020 Predictive Analytics can Reduce Customer Churn and Optimize Marketing Efforts All customers are not equal – there are some your business just can’t afford to lose. Do you know who they are and what is required to retain them? With predictive analytics powered by Actian Avalanche, you can do just that. Companies have been using statistical modeling, data correlation and behavioral forecasting for many… Read More
April 13, 2020 Reducing Customer Churn in the Telecom Industry with Connected Data Customer loyalty is the key to profitability in the telecom industry. Because telecom providers manage large fixed infrastructures that must be offset by revenue, customer churn (attrition) is particularly problematic in this industry. Low switching costs for customers (supported by government regulations) mean that customer loyalty is the only real tool that telecom companies… Read More
