Cloud Data Warehouse

How Banks Can Use Analytics to Stay Out of the Headlines

Traci Curran

March 17, 2023

skyline of big banks

Financial institutions are making headlines around the world. There’s no shortage of press coverage on the recent collapse of Silicon Valley Bank and Signature Bank in New York, and there seem to be mounting fears about the overall health of the banking industry. While it is too early to know how these failures will impact the broader economy, regional banks are certainly coming under the spotlight.   

In times of uncertainty, meeting the hunger for quantitative data analytics becomes increasingly important. Financial institutions face various challenges, including economic uncertainty, changing customer behavior, and regulatory pressures. These changing conditions require banks to have trusted data and make decisions in real-time – before changing conditions can cause existential harm. By using data analytics, banks of all sizes can gain better insights into their customers, markets, and operations – and, most importantly – respond to changing conditions and understand their risk. 

Data Analytics Provide Insights into Fast-Changing Market Conditions  

Economic conditions can change rapidly, and banks need to be able to adapt quickly to stay competitive. Analytics can help banks to better understand economic trends and to make more informed decisions about lending and risk management. 

For example, banks can use predictive analytics to identify borrowers who are at high risk of default and give banks the insights needed to adjust their lending practices to maintain a risk-balanced portfolio. Banks can identify patterns and develop more accurate risk models and lending rates by analyzing customer data, such as credit scores, payment histories, and employment histories. This type of insight can help reduce exposure to high-risk borrowers. 

Understanding Evolving Customer Behaviors  

Another challenge that banks face in uncertain times is changing customer behavior and sentiment. Many factors can influence customer behavior, including economic conditions, technological advancements, and changing consumer preferences. Banks need to understand these changes, then adapt their products and services to meet the evolving needs of their customers.  

Analytics can help banks to gain insights into customer behavior by analyzing customer data, such as transaction histories, account balances, and demographic information. By identifying patterns in customer behavior, banks can develop more targeted marketing campaigns, offer personalized products and services, and improve customer retention rates. They can also identify when customers may be in trouble due to a change in finances, such as a job loss, that could impact their ability to repay their loans.

Banks can also use customer segmentation to group customers based on their behavior and preferences. This allows banks to offer targeted products and services to specific customer groups, such as retirees, small business owners, or millennials. By tailoring their products and services to the needs of specific customer segments, banks can improve customer satisfaction and loyalty. Retaining loyal and low-risk customers can help offset losses caused by unexpected economic and geo-political changes. 

Managing Risk Requires Analytic Insights  

In the wake of the collapse of two mid-tier banks, there is a lot of discussion around new regulations that may be needed to prevent future failures. There is an expectation that banks, especially those with under $200 billion in assets, will face increased regulatory requirements. Any new regulations will likely increase complexity and costs for banks and their customers. Strengthening operation analytics can help banks to comply with regulatory requirements by providing insights into their operations and risk management practices. 

Using analytics to manage risk, understand customer behavior, and comply with regulatory requirements can help banks of any size get in front of unforeseen market conditions. Mid-tier banking institutions need to learn from the Silicon Valley Bank experience by implementing robust risk management frameworks and increasing loyalty with their best customers. Having a data-driven approach to things like creditworthiness, liquidity, market volatility, and operational risks will allow both banks, and our economy, to weather unpredictable conditions.   

Traci Curran headshot

About Traci Curran

Traci Curran serves as Director of Product Marketing at Actian focused on the Actian Data Platform. With more than 20 years of experience in technology marketing, Traci has previously held senior marketing roles at CloudBolt Software, Racemi (acquired by DXC Corporation), as well as some of the world’s most innovative startups. Traci is passionate about helping customers understand how they can accelerate innovation and gain competitive advantage by leveraging digital transformation and cloud technologies.