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Actian Customer Data Analytics Hub – Affinity Analytics

Discover Customer Affinity with Actian’s Customer Data Analytics Hub

Actian Avalanche for Customer Profile and Identity in 2-Minutes

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Companies are under immense pressure to understand and cater to customers’ preferences and purchasing behaviors. Affinity or Market Basket Analysis allows retailers to identify and analyze purchasing patterns and leverage insights to drive purchases and capture higher margins. Watch this video to see how it works!

  • Affinity analysis can help you better understand and service customers
  • Discover products that are commonly purchased together to create marketing and discount programs
  • Group products frequently purchased together to improve in the store product placement