Marketing Analytics Delivered in Real-Time
Rapidly personalize the customer experience while improving customer acquisition and retention through campaign optimization, and churn analysis to increase customer loyalty.
Timely 360-degree customer insights are key.
In today’s uncertain market, your marketing analytics must deliver a full 360-degree view of your customers with predictive capabilities derived from real-time insights. With Actian’s analytics portfolio, you can improve:
- Market Basket Analysis – including increased revenue by uncovering the most profitable product groupings or shelf positioning
- Campaign Optimization – capture increased share of wallet by deploying highly personalized campaigns
- Customer Churn Analysis – assign customer lifetime value and churn scores to determine which customers you can’t afford to lose
- Micro-Segmentation – uncover relationships between customers and key purchase drivers as well as identify new segments that provide a competitive advantage
Performs across multiple
cloud and on-premises environments:
Power Your Business With Data
Actian Avalanche™️ analytics solutions deliver a competitive edge with best-in-class marketing analytics and data management.
Easier and Faster Customer Insights Self-Service Data Integration Robust Business Intelligence Tools