Marketing Data Analytics Delivered in Real-Time

Rapidly personalize the customer experience while improving customer acquisition and retention through campaign optimization, and churn analysis to increase customer loyalty.

Predictive Analytics
That Matter

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Here is the link to the Customer 360 Actian Avalanche Analytics eBook.

Timely 360-degree customer insights are key.

In today’s uncertain market, your marketing analytics must deliver a full 360-degree view of your customers with predictive capabilities derived from real-time insights. With Actian’s analytics portfolio, you can improve:

Market Basket Analysis – including increased revenue by uncovering the most profitable product groupings or shelf positioning
Campaign Optimization – capture increased share of wallet by deploying highly personalized campaigns
Customer Churn Analysis – assign customer lifetime value and churn scores to determine which customers you can’t afford to lose
Micro-Segmentation – uncover relationships between customers and key purchase drivers as well as identify new segments that provide a competitive advantage