Know Your Customers, Make CX Easy
April 6, 2023 at 2:00 PM EST
To maintain and capture customers, merely being satisfactory won’t cut it anymore. Companies need to go beyond delivering a basic level of customer service and provide them with experiences and interactions that are meaningful and highly personalized.
Designing a great customer experience can be challenging. Valuable customer insights are scattered across multiple data sources, making it hard to combine sales, marketing, support, and website data to gain a holistic view of a customer. Without a thorough understanding of customer behavior, experience, and attitude, it is impossible to provide experiences that are tailored to a customer’s preferences.
Attend the webinar with Becky Staker, the VP of Customer Experience at Actian, to find out ways to make customer experience effortless. You will also learn how to:
- Build a 360-degree view of customers, so you know the right way to engage them, provide meaningful experiences, and build lasting trust and loyalty
- Manage disparate data and applications to gain a single customer view
- How a modern cloud data platform can help you connect, manage and analyze customer data and deliver the experiences your customers demand, in real-time.
VP Customer Experience, Actian
Becky Staker is the Vice President of Customer Experience at Actian Corporation, focused on improving customer experiences, impact and outcomes across Actian’s business. Her career intersects marketing, sales and customer relations building and leading CX for brands, SaaS startups and professional services firms while scaling customer success, training, enablement and technical support. She has held leadership roles at Deloitte, EY, Publicis Sapient, Civitas Learning and MVPindex.
Becky holds an MA from Emerson College and BBA from Texas State University. She is certified in the Scaled Agile Framework and a member of Customer Experience Professional Association, Service Design Network and the CHIEF women’s network. Her passion is to innovate service delivery for companies to identify moments that matter to improve the impact and value offered to customers.
Actian, the hybrid data management, analytics and integration company, delivers data as a competitive advantage to thousands of organizations worldwide through the deployment of innovative, enterprise-class, hybrid data products, fully managed data warehouse cloud services, and IoT edge data management solutions. Actian’s Avalanche Hybrid Cloud Data Warehouse flagship offering, delivered on-premises and as a fully managed multi-cloud service on AWS, Azure, and Google Cloud, features industry leading price-performance, scalability and connectivity. Thousands of forward-thinking organizations around the globe trust Actian to help them solve their toughest data challenges to transform how they run their businesses, today and in the future.