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Actian Blog / Tag / customer data

Tagged Posts: customer data

5 Tips For Extracting More ROI From Your CRM And Marketing Tech Stacks
  • March 28, 2021

5 Tips for Extracting More ROI from Your CRM and Marketing Tech Stacks

Tech stacks are getting more complicated by the day. Marketing Operations, Revenue Operations, Sales Operations, IT, Analytics, and Executives—we are all doing business using digital automations, including integrations, that allow us to target and interact with our customers and prospects in more meaningful and rewarding ways than ever before. Take a moment to consider.…

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Developing A 360-Degree View Of Your Customer With Connected Data
  • April 29, 2020

Developing a 360-Degree View of Your Customer With Connected Data

How well do you know your customers?  Do you know what they buy?  Do you know when and why they make purchases?  Do you know who influences their buying behavior?  Do you know how price sensitive they are and what types of promotions they respond to?  You should know these things.  Connected data can…

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