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Market Basket Analysis Will Improve Product Positioning And Profitability
  • April 17, 2019

Market Basket Analysis Will Improve Product Positioning and Profitability

 “Would you like fries with that?” If you’ve ever ordered a sandwich at a fast food restaurant, then you’ve likely heard these words, but have you stopped to consider why fast food chains train their employees to ask this question? It’s because of what’s called “market basket analysis,” a technique based on the theory…

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Predictive Analytics Can Reduce Customer Churn And Optimize Marketing Efforts
  • April 17, 2019

Predictive Analytics can Reduce Customer Churn and Optimize Marketing Efforts

All customers are not equal – there are some your business just can’t afford to lose. Do you know who they are and what is required to retain them? With predictive analytics powered by Actian Avalanche, you can do just that. Companies have been using statistical modeling, data correlation and behavioral forecasting for many…

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5 Ways A Hybrid Integration Platform Can Make Your Data More Secure
  • April 1, 2019

5 Ways A Hybrid Integration Platform Can Make Your Data More Secure

Core to the success of any digital business transformation is the ability to rapidly and securely bridge intra- and inter-enterprise hybrid IT environments; including cloud, on-premise, and embedded applications and their associated data. Digital Supply Chain integration and management is a strategic imperative for the modern enterprise and Industrial Internet of Things (IIOT) alike.…

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Understand Customer Buying Behavior To Improve Customer Targeting
  • March 27, 2019

Understand Customer Buying Behavior To Improve Customer Targeting

Imagine what you could do if you actually understood your customers’ buying behavior. You could predict future purchases, identify cross-sell and upsell opportunities and personalize messaging that would resonate and drive the behavior you desire. Instead of taking broad strokes to your marketing campaigns, you could focus on specific opportunities and pursue them more…

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How A Hybrid Integration Platform Can Accelerate Data Migration
  • March 13, 2019

How a Hybrid Integration Platform Can Accelerate Data Migration

Companies around the world are migrating their IT and business applications from on-premise data centers to cloud environments. The benefits of hosting apps in the cloud are clear and well understood; however, the process of data migration is much more challenging than one would think. Migrating data between different applications that are either located…

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A Roadmap To A Successful Data-Migration Project
  • March 13, 2019

A Roadmap to a Successful Data-Migration Project

Organizations initiate data migrations for several reasons. They might need to overhaul an entire system, upgrade databases, establish a new data warehouse or merge new data from an acquisition or other source. Data migration is also necessary when deploying another system that resides next to existing applications. Regardless of the exact purpose for a…

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Announcing The Availability Of Actian DataConnect On AWS Marketplace
  • March 12, 2019

Announcing the Availability of Actian DataConnect on AWS Marketplace

We are excited to announce that Actian DataConnect suite of products are now available on the Amazon Web Services (AWS) Marketplace. Actian DataConnect is a hybrid integration solution that enables you to quickly and easily design, deploy, and manage integrations on premise, in the cloud, or in hybrid environments.  DataConnect engineered to help you cost-effectively integrate diverse…

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How Well Do You Actually Know Your Customers?
  • March 5, 2019

How Well Do You Actually Know Your Customers?

One of companies’ biggest mistakes is assuming they understand their customers’ needs, preferences and buying behaviors when they are actually just guessing. The better you understand who your customers are, the more successful you will be developing products and services to serve their needs, packaging them in a desirable way and communicating your offers…

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Why Choose IPaaS For Your Hybrid Integration Needs?
  • February 28, 2019

Why Choose iPaaS for your Hybrid Integration Needs?

The data your company manages is both diverse and ever changing. Connecting source systems across hybrid infrastructure environments may seem challenging initially, but keeping your connections current with the myriad of changes occurring in your IT environment is where you will truly experience a headache. Implementing an integration Platform as a Service (iPaaS) solution,…

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Use Real-time Data To Achieve Better Business Optimization. Here’s How.
  • February 19, 2019

Use real-time data to achieve better business optimization. Here’s how.

With increasing competition in the marketplace and shrinking profit margins in many industries, companies are increasing looking for ways to achieve higher levels of business process optimization throughout their supply chain.  This isn’t a new challenge, but it is one that has recently taken on greater importance with the acceleration of the speed of…

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How Do I Know What I Need To Connect?
  • January 7, 2019

How Do I Know What I Need to Connect?

With digital transformation of business, companies are learning about the importance of data when fueling their digital business processes. Data from on-premise, cloud, infrastructure systems, Internet of Things (IoT) and the edge all have parts to play to enable decision-making and the efficient performance of business processes. Emerging technologies, such as artificial intelligence (AI),…

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Why Hybrid Integration Is The Key To Digital Transformation
  • December 19, 2018

Why Hybrid Integration Is the Key to Digital Transformation

Digital transformation of business is one of the biggest trends of the IT industry during the past few years and is projected to continue to be an important part of companies' business strategies through 2020. With digital transformation initiatives, companies are transforming business processes to leverage modern technology in new ways - deeply integrating…

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When Fresh Data Matters
  • December 9, 2018

When Fresh Data Matters

How quickly does your business environment changes? Are your leaders using outdated information, and do they know it? Do you find your data is slowing your decision-making processes and preventing you from being truly agile? Imagine what you could do if you were to harness the power of real-time data. Modern businesses operate in…

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