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DataOps: How To Turn Data Into Actionable Insights
  • September 30, 2021

DataOps: How to Turn Data into Actionable Insights

Enterprises‌ ‌have‌ ‌struggled‌ ‌to‌ ‌collaborate‌ ‌well ‌around‌ ‌their‌ ‌data, which can impact everything from digital transformation to advanced concepts like AI and ML.‌ ‌DataOps is not without challenges; building, managing, and scaling data pipelines requires careful thought around reusability, portability across infrastructure and applications, and long term maintenance and governance. And these are just…

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Customer Analytics: How To Measure A Customer’s Journey
  • September 25, 2021

Customer Analytics: How to Measure a Customer’s Journey

Customer Analytics Overview: A true 360-degree view of a customer can’t be sourced exclusively from internal data let alone from a single system or department. Organizations trying to correlate customer interactions, transaction history, and behaviors to improve customer acquisition ROI and retention struggle to aggregate and analyze data and signals across operational, social engagement, customer…

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Semi-Structured Data: What It Is And Why It Matters
  • August 15, 2021

Semi-Structured Data: What It Is and Why It Matters

Semi-structured data is emerging as a critical element of business operations and strategies. Typically, business leaders make decisions based on analysis of data stored in forms, spreadsheets, and relational databases – in other words, structured data. However, in a modern business environment, constraining data with forms and tables is no longer sufficient. What is…

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Data Migration: A Roadmap To Success
  • August 13, 2021

Data Migration: A Roadmap To Success

Organizations initiate data migration projects for several reasons. They might need to overhaul an entire system, upgrade databases, establish a new data warehouse, support a cloud migration roadmap, or merge new data from an acquisition or other source. Data migration is also necessary when deploying another system that resides next to incumbent applications. Regardless…

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Six Essential Data Preparation Steps For Analytics
  • July 28, 2021

Six Essential Data Preparation Steps for Analytics

Abraham Lincoln might easily have been discussing data preparation steps for analytics when he said, “If I had 8 hours to chop down a tree, I would spend 6 sharpening my axe.”  Spending 75% of the allotted time on preparation may seem like a lot. But in fact, most industry observers report that data…

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Hybrid Data Conference Recap And Highlights
  • June 17, 2021

Hybrid Data Conference Recap and Highlights

That's a Wrap! Wow! What a wonderful time we had at the 2021 Hybrid Data Conference! Over the course of two days, we showcased amazing demos, customer stories and technology advancements across the Actian portfolio. For those in attendance, we hope you enjoyed the event and opportunity to see a few of the ways…

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Actian Avalanche On Google Cloud: Engineered For The Data-Driven Enterprise
  • April 27, 2021

Actian Avalanche on Google Cloud: Engineered for the Data-Driven Enterprise

Today, Actian is excited to announce the delivery of Actian Avalanche hybrid cloud data platform on Google Cloud Marketplace. Avalanche is initially available in the us-east1 region, which will be expanded to include US West, German, and Irish cloud regions in the coming months. If you are interested in trying out Avalanche on Google Cloud,…

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Getting To Know Actian CEO Lewis Black
  • April 7, 2021

Getting to Know Actian CEO Lewis Black

Lewis Black joined Actian in November 2018 as CFO, moving into the CEO position this past fall. He's worked in tech for more than three decades for an assortment of leading telecommunications and software companies, including AT&T, Lucent, Avaya, Citrix, Nexmo, and Vonage. As Lewis closes in on his six-month anniversary as CEO, we…

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5 Tips For Extracting More ROI From Your CRM And Marketing Tech Stacks
  • March 28, 2021

5 Tips for Extracting More ROI from Your CRM and Marketing Tech Stacks

Tech stacks are getting more complicated by the day. Marketing Operations, Revenue Operations, Sales Operations, IT, Analytics, and Executives—we are all doing business using digital automations, including integrations, that allow us to target and interact with our customers and prospects in more meaningful and rewarding ways than ever before. Take a moment to consider.…

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What Is A Data Analytics Hub?
  • February 25, 2021

What is a Data Analytics Hub?

What is a Data Analytics Hub? And why is it better than a Data Lake or an Analytics Hub? In the opening installment of this blog series—Data Lakes, Data Warehouses and Data Hubs: Do we need another choice?  I explore why simply migrating these on-prem data integration, management, and analytics platforms to the Cloud…

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Delivering Real-time Customer 360 Insights Faster And Easier In Challenging Times
  • January 11, 2021

Delivering real-time Customer 360 insights faster and easier in challenging times

A long time ago (read: before the COVID-19 pandemic started), companies around the world were interested in developing a full 360-degree view of their customers. The importance of creating a tailored, data-enhanced customer experience was understood, but formidable challenges—the fact that the data comprising an individual customer profile resides in so many disparate systems,…

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The Need For Speed In Data Analysis
  • December 16, 2020

The Need for Speed in Data Analysis

Why Performance Matters My very first sales call to an analytics prospect was with a customer using an OLTP database for reporting. Some of their reports took hours to run and one particularly challenging report typically ran for more than thirteen hours. Our performance benchmarking had shown that for analytics workloads, Actian would be…

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Our 2020 Cloud Data Migration Survey Results Are In
  • November 12, 2020

Our 2020 Cloud Data Migration Survey Results are in

Why is this study different? OK, so that’s like saying the sky is blue on a clear sunny day, right?  Actually, it’s cloudier than that – pun intended!  If you talk to Cloud vendors, everything is moving to the cloud and has been for over a decade, so the glass is half full.  If…

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Actian Acknowledged As One Of The Top Workplaces In Austin
  • November 9, 2020

Actian acknowledged as one of the top workplaces in Austin

When I moved to Austin 10 years ago from the California Bay Area, little did I not know that I would be working in a company that gets acknowledged as the Top Workplaces in Austin today. This accolade was nominated and selected by the employees of the company. Actian Corporation came about as a…

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Eight Reasons Why Avalanche Is 8X Faster Than Snowflake
  • October 28, 2020

Eight Reasons Why Avalanche is 8X Faster Than Snowflake

This month, GigaOm published a comprehensive evaluation of leading cloud data warehouse services based on performance and cost. Offerings analyzed included Snowflake, Amazon Redshift, Microsoft Azure Synapse, Google BigQuery, and our very own Actian Avalanche. There are many intriguing results included in the report, but an indisputable conclusion was reached by GigaOm: "In a…

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