Actian Blog
How Blind Spots and Data Gaps Decrease Data-Driven Business Value
You can’t measure what you can’t see. If you consider this in terms of data, you also can’t analyze, curate, or leverage data blind spots to help create actionable insight. For many business technologists and business intelligence...
Cloud Economics – The Advantage of Moving Your Data to the Cloud (TCO)
Cloud economics is a relatively new term, but it is growing in importance as businesses increasingly move their data to the cloud. As more organizations look for new ways to model their business in support of scalability and agility,...
Why Do Data Scientists and Developers Need More Than a Data Lake?
As organizations strive to get more value from the data they collect, it has become increasingly important that data scientists and developers have easy access to information collected in multiple sources in various sizes and formats....
Why a DBA Will Find Going to the Cloud to Their Advantage
The cloud is everywhere. Steady pre-pandemic growth transitioned into massive uptake over the last two years, and according to research firm Gartner the market shows no signs of slowing—by the end of 2022, spending on public cloud...
You Know You’re a “Citizen” Data Scientist If …
Data collection and analysis have become increasingly important as multiple industries continue to drive their digital transformation initiatives. Whether it’s to improve customer experience, target marketing efforts, or just better...
The Business Technologist and Their Data Challenges
According to a recent report from research firm Gartner, “organizations that effectively support business technologists are 2.6 times more likely to accelerate digital transformation.” It makes sense: Because these...
Technical Trifecta: The Future of Data Professionals
Data-driven roles are in demand. According to research firm Deloitte, the number of postings for positions in data science, data engineering, machine learning (ML), and visualization now surpasses those for more familiar skill sets...
The Customer Journey and the Role of Data
A typical buyer’s journey moves through distinct phases starting with Awareness, continuing on to Consideration, Purchase, and Onboarding/Post-Purchase, and hopefully ending in Advocacy. Much of the journey is carried out digitally –...
Welcome to IMPACTIAN!
It’s been said that we’re all living through unprecedented times. That’s why at Actian, we wanted to put a stake in the ground about how important it is for us to make a positive impact, not only for our…...
Data Profiling and Data Quality: What You Need to Know
Data is the lifeblood of business: it drives decision making, allows for analysis and prediction, and can help drive revenue. But data can also be its own worst enemy: it can lead to analysis paralysis, lead to inaccurate predictions,...
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