Actian Blog
Educating and Empowering Customers: Actian’s Tools for Success
Whether you are a long-term user, new to Actian’s products and just learning the systems, or somewhere in-between, we are here to help you achieve your goals. At Actian, we are committed to partnering with our customers to offer them…...
Connecting Data to Make Customer Experience (CX) Easier
Effective business decision-making relies on Getting CX right can be tricky given that the necessary data is often difficult to access across silos or exists in disparate and hard-to-reach places. A holistic understanding of a customer...
How to Get More Out of your Data Integration Strategy
Conceptually, data integration sounds like a simple task: taking data from multiple sources and combining them to help inform business decision-making. This idea has existed since enterprises have been using datasets. However, as data...
What is the Future of Data Quality Management (DQM)?
Today’s digital-first world has placed a tremendous emphasis on using enterprise data intelligently to drive important business decisions and manage risk. High-quality datasets function as the fuel for enterprises looking to map...
Prioritizing a Customer Experience (CX) Strategy to Drive Business Growth
It’s no longer a question if business leaders must understand their customers and be able to identify where they are navigating in their technology journey. Creating a solid CX is not a luxury, but an essential practice for ambitious...
The Value of a 360-Degree Customer View
Embracing changes in customer demands is an essential quality of a forward-thinking enterprise. Customer demands are always evolving, and the past few years have turned consumer behavior on its head, making agility the biggest...
Reflecting on the Customer Data Analytics Tactics of 2022 and Planning for the Future
Customer relationship managers have the difficult task of knowing where customers are in their lifecycle and knowing exactly what their shifting needs are. With the first half of this year in the rearview mirror, now is an important...
The State of Data Security Management in 2022
With the current threat landscape, securing information is a high priority for any business with a digital footprint. Cybersecurity threats like ransomware, spyware, phishing, and other malware attacks have become daily occurrences and...
Scalability is All About Getting a Smart Start
Scalability is for the most part, a peek into the future. That’s why organizations often bring it up when discussing growth and expansion opportunities – whether it’s scaling up operations to keep pace with increased customer...
Power Up the Enterprise with Data – ‘Gas’ for your SaaS
The faster an organization can innovate and scale its technology to adapt to changing market conditions and economic uncertainty, the better-positioned it will be as a market leader. Data insights fuel organizations but adding that...
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