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Affinity Analytics Using Actian Avalanche Cloud Data Warehouse
  • October 29, 2021

Affinity Analytics using Actian Avalanche Cloud Data Warehouse

Affinity analytics is the practice of finding relationships and patterns in data.   Businesses can use the results from affinity analytics for many positive impacts.   Here are just two examples from real customer use cases.  First, in retail, management wants to know what products typically sell well together for product placement and advertising purposes. This…

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Customer Analytics: How To Measure A Customer’s Journey
  • September 25, 2021

Customer Analytics: How to Measure a Customer’s Journey

Customer Analytics Overview: A true 360-degree view of a customer can’t be sourced exclusively from internal data let alone from a single system or department. Organizations trying to correlate customer interactions, transaction history, and behaviors to improve customer acquisition ROI and retention struggle to aggregate and analyze data and signals across operational, social engagement, customer…

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