March 17, 2023 How to Use Data to Get More Visibility into Your Supply Chain Supply chains have undergone—and continue to experience—major changes and disruption. Worker shortages, rapidly changing customer demands, logistics problems, transportation bottlenecks, and other factors have all contributed to challenges. Even sales patterns that used to be easy to predict, such as those based on holidays and seasonal buying, have become much harder to understand, amplifying… Read More
March 8, 2023 Leadership at Actian: Expert Advice for Women in STEM Empowering women in science, technology, engineering, and math (STEM) is important year-round and can reap significant rewards for businesses and individual employees. These efforts are especially important today—International Women’s Day—and throughout March, which is Women’s History Month and Gender Equality Month. Actian has a rich history of supporting women in the many types of… Read More
February 28, 2023 5 Ways to Optimize Behavior Analysis for CX Customers are telling you what they want from your business. Are you listening? Do you even have the ability to listen so you can predict what they’ll do next? If not, it’s going to be very difficult to meet customer expectations by providing personalized and meaningful interactions. With the right platform and strategy, businesses… Read More
February 21, 2023 9 Essential Blog Articles to Help You Know Your Customer Better Competition for customers is more intense than ever. And landing customers is only half the battle. Keeping them happy is the other half. Creating customers for life entails nurturing relationships and predicting changing needs, or risk losing customers to competitors. Innovative marketers understand the importance of knowing their customers so they can meet their… Read More
